Building optimized and beautiful landing pages is a tough feat. That is, without a successful landing page-builder. You need better conversion rates for your sales, right?
Landing page builders today are quite easy to use. You would not even need basic coding skills to make an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a go.
Instapage provides a broad range of analytics and optimization features. Like any business site owner, landing pages are essential to converting sales and generating leads. That means the features that help you understand your audience most and boost your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and perhaps, you are going to be convinced to use Instapage on your own.
Pros and Cons Instapage Pass Parameter To Instapage Destination
Pros
- Over 200 landing page templates to use
- Conversion Objectives and analytics are built-in features
- Perfect for collaborating with team members or groups
- Solid A/B testing and simple to use
- Chat support is extremely helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
Cons
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
- Pricey
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Benefits of Utilizing Instapage
- Collaborate with multiple users and staff members that can also edit on the landing page at the same time
- Perfect for beginners
- Publishing options make landing page construction all the simpler
- Hosting is cared for
- Analytics and tools help monitor user experience on your site and improve it over time
- Easily integrate various third party services like Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous advantages for both beginner and advanced users alike.
Yes, they are expensive but Instapage costs high for a lot of reasons. It is a high-powered landing page builder that’s truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress instead of Instapage, that’s what this next section covers.
Instapage vs. WordPress Instapage Pass Parameter To Instapage Destination
You may be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you’re right. The page builder WordPress offers is really powerful and also reliable. But here are three reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your site and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features that are extremely useful when working as a team or in an agency and you’ll be able to handle multiple landing pages from just 1 account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.
Key Features
This is the section you’ve all been waiting for. This is where we take an in-depth look of the gears behind Instapage, what their attributes are, and what they can do for your business.
Templates
Instapage provides a broad assortment of templates to choose from that are highly converting and amazing in both design and layout. This is just one of the reasons that result in the easy page construction process using Instapage. The designs itself are elegant, crisp, and make a minimalist vibe which presents a clear definition and outline of what you are selling along with the headlines, CTA, and various elements you add into the page.
Instablocks Instapage Pass Parameter To Instapage Destination
The principal benefit of using Instablocks is having the ability to re-use landing pages you’ve created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either select from the Instablock templates or create your own and save it as your own to use later on. In addition, you can save the landing page you built as a global block to upgrade multiple landing pages you intend to create in the long run too. What I love about the Instablocks feature aside from its personalization aspect is how effectively it is possible to make a landing page under a short amount of time also.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every site that also provides a mobile version has to be in sync and well-coordinated. If users found out that your website and the mobile version do not match or at least do not carry the same content or information, they might have second thoughts. More importantly, users spend more time on their mobile devices than they do on their computers. It’s for that reason alone that using a mobile-responsive version and a user-friendly interface are highly essential aspects to consider.
Luckily, with the AMP page feature on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites like WordPress. Rather than creating an AMP page from scratch, you can also use pre-existing landing pages you assembled and convert them easily into AMP pages by saving them in to your Instablocks folder and then opening the document once you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike most page builders, there are constraints in their drag and drop builder functions and some are pre-set to adjust to a particular layout, block construction, and template design.
You’ll also have access to an image management program and a plethora of design add-ons to use. Using the toolbar and selecting in the widgets menu is also very easy. Widgets include adding a picture, video, background design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and group the layout according to how you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and secured, whether it is in a desktop or mobile design.
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Integrated Collaborative Feature Instapage Pass Parameter To Instapage Destination
The collaborative feature is just one of many attributes Instapage offers that stands out among many landing page builders. You can comment in real time. It’s as simple as clicking on a particular design element and leaving comments for members.
You can notify members when they are mentioned in a comment via email or reply in real time. You can also set the visibility of threaded conversations on different visibility levels either to the group or to everyone.
Inviting guests to view the landing page is also simple, through copying the internal link of your page builder to encourage clients. Finally, you can create password-protected landing pages when inviting customers to see your landing page for improved security.
To access the comment thread, you may easily locate it in the left portion of your display with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by handling all pages and sub-accounts together with your domains and integrations. In every sub-account you can deal with the publishing of domains and pages on your favorite Content Management System.
The branded email notification feature permits you to send branded email messages to customers and stakeholders, regarding any updates or direct acquisitions with your own unique design and layout to boost professionalism and foster stronger relationships.
Lastly, the audit log feature lets you monitor user activity, changes, and any background by filtering the sub-account you specifically want to track along with any specific dates you want to go over.
Publishing Options
Publishing is made easy in Instapage in which you can publish on your own custom domain names or via built-in site extensions of this site such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account accessibility without any login credentials via a CMS token. This makes publishing flexible and versatile when it comes to handling tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is among the best tools to use to create a more successful landing page.
A/B testing helps you ensure you are making the best page possible by comparing different versions of this page to one another. If you’re looking to create the highest converting landing page for your visitors, using A/B testing can help you test different strategies and approaches to make sure you’re providing users the best experience you can. This may take some time however, since you’ll have to study the performance and analytics per variant on the analytics dashboard. Each version will depend on the parameters that you set which you can easily do as well.
In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
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Apart from these features you can also: Instapage Pass Parameter To Instapage Destination
- Define conversion goals from the Builder menu and see them in your analytics dashboard
- You can look at all your prospects from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the visitors split for different versions you put on your A/B test
- Integrate with electronic advertising platforms like Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion rates
Other third-party services you can incorporate with Instapage:
Analytics
- Kissmetrics
- Mixpanel
- Heap
Advertising
- LinkedIn Ads
- RollWorks
- BrightRoll
- Twitter Ads
- Microsoft Ads
- AdRoll
- Perfect Audience
- Taboola
- MarinOne
Call Tracking
- CallRail
- DialogTech
- Matelso
- Retreaver
- TrackDrive
CRM
- Infusionsoft
- Zoho
- Salesforce
- ActiveCampaign
E-commerce
- Paypal
- Shopify
- Venmo
- Kenshoo
- Stripe
- Outgrow
Email Marketing Instapage Pass Parameter To Instapage Destination
- Mail Chimp
- GetResponse
- Mad Mimi
- Campaign Monitor
- AWeber
- ConvertKit
- Constant Contact
- E-goi
Marketing Automation
- HubSpot
- Infusionsoft
- ConvertKit
- Pardot
- ActiveCampaign
- Autopilot
- Marketo
- Critical Impact
- Capture
Live Chat
- Intercom
- LiveChat
- Olark
- Zendesk
- Cliengo
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Instapage Pass Parameter To Instapage Destination
Just how much does Instapage cost? It is a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but includes adequate tools you need for your business.
Landing page experiences, unique traffic, team members and workspaces have some restrictions in the business plan and even at the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with just a couple of landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you are a moderate to large sized service with marketing teams, advertising teams, and run a lot of different advertisements, promotions, events to connect with various customers, then yes Instapage is definitely worth the shot.
It’s important to recall that Instapage’s structure and overall features are designed more for a team or group, rather than a solo blogger. With that said, Instapage may not come off as cheap but the price you pay for the value you get does not leave you short-changed either.
Conclusion Instapage Pass Parameter To Instapage Destination
Instapage is one of the most powerful landing page builders to date. It’s definitely a standout machine out of many landing page builders. Even though the features may seem overwhelming at first, Instapage suits perfectly for novices thanks to how easy and compact their interface, is from their Builder features down to their innovative performance features such as adding html or CSS code.
If you don’t want a landing page builder as powerful as Instapage, there are always cheaper alternatives you can opt for, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you decide to try Instapage, you won’t be disappointed.