If you’ve come across landing page builders, then you might have heard about Instapage. The powerhouse platform provides users a streamlined, creative design experience.
Unfortunately, Instapage isn’t for everybody. Maybe the price is too high. Perhaps you don’t like using Instapage. Or maybe you simply want a second option for comparison. Whatever the situation, there are lots of Instapage alternatives with lower price offers and intensive features.
What is A Landing Page? Instapage or Unbounce
To be clear, a landing page isn’t a sales funnel builder. A lot of people still appear to think they’re the same. While both carry similar functions, there is a substantial distinction between the two.
Although, they both execute a similar goal: generate leads.
Like an actual funnel, a funnel builder directs your customer to pass through a set of phases until he/she makes the last sale.
A landing page on the other hand, looks like this:
A landing page is an example of product-focused advertising where they focus entirely on welcoming traffic via an advertising link or social networking campaign.
A landing page typically includes:
- One Call to Action (CTA)
- One webpage
- Used to get information from a customer or client e.g. contact information, or advertising info to use for future references
- Used to encourage a sale or
- Is the last page a client should encounter; no upsells or additional promotions
When Can I Use a Landing Page?
If you must sell one product or service like a webinar, software app, coaching session, etc.. Because landing pages are product focused, using a landing page streamlines the process to provide a very clear message for your clients.
A funnel builder is much more complicated and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different purpose
- Can collect customer information or contact details
- Can encourage upsells or complementary products
- Directs or funnels a customer through different sale opportunities
A funnel builder can have a landing page as well, but uses different webpages to keep the customer interested, engaged, and hopefully purchase whatever the website offers.
When Should I Use a Funnel Builder? Instapage or Unbounce
In case you’ve got a variety of complementary products you want to market alongside your main offer together with any upsells.
Take a physical fitness site as an example. Your primary offer could be gym gear. Complementary goods or services include instructor videos, 1-on-1 coaching, consultation, weight-loss products, etc..
Now that we understand what a landing page is and how it differs from a funnel builder, let’s head on over to a short overview of what Instapage is and how it works.
Instapage: A Brief Overview
Instapage is a effective landing page builder that’s easy to use even for novices, and is accompanied by an extensive list of tools and features you can use to promote your business online.
What does Instapage offer:
Collaborative features perfect for bigger online businesses or agencies
A ton of landing page builder features for layout purposes, together with tools and analytics to improve user experience and conversion rates, including A/B testing, which has many benefits.
A number of third party integrations to streamline your website
What Instapage lacks: Instapage or Unbounce
Instapage lacks a price-friendly offer and is quite expensive for the casual blogger
Instapage is a stand-alone landing page builder; it’s not an all-in-one solution if you are looking to market or sell different products and services
Instapage Alternatives Instapage or Unbounce
In this section, we’ll discuss 7 Instapage options, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some might say Unbounce is the best Instapage choice, and for good reason. It’s worth noting Unbounce is one of the earliest landing page builders ever launched, giving the platform many years of experience and user feedback to improve their features and interface.
Unbounce has similar attributes to Instapage and conveys the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement feature is what enabled Unbounce users to scale enormous Google Ad Accounts easily.
Other Characteristics of Unbounce include:
- Pre-made templates although not as many as Instapage
- Third-party integrations such as MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up production
Unbounce vs. Instapage
Against Instapage, Unbounce is a lot more reasonable in cost and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage provides but don’t want to pay a steep price to make beautiful landing pages, Unbounce is the ideal choice for the individual user.
Hundreds of landing page templates
Good analytics tools
Dynamic text replacement feature perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s device formatting is streamlined automatically with minimal editing needed
Can’t publish more than one leadpage at a time
Unbounce’s pricing starts at $79/month as revealed in their pricing strategies:
Instapage or Unbounce
If you find Unbounce to still be a costly deal, there is LeadPages.
What stands out with LeadPages is its cheap offer with access to unlimited traffic and leads even on its lowest-priced plan.
Yes, it is a trusted page builder with a ton of landing page templates to use; however, it is not as good as Unbounce or Instapage. That’s not to say the standard of LeadPages is poor, it is just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users specifically, design junkies.
LeadPages gets the job done and while that’s mostly what everybody else is searching for, there is nothing more to expect from LeadPages except that.
Features of LeadPages:
- Two landing page editors – customization for both changes as well, where the advanced version offers full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily produce ads on your FB landing page
- Pop-up box feature captures users’ focus more and creates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is your solution.
LeadPages is a good landing page builder for any online company that’s looking for casual page building features, minus any in-depth range of tools or features.
Pop-up window modals attribute is unique and can help create more leads; you can position pop-up boxes anywhere in your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall layout is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x lower:
Thrive Themes Instapage or Unbounce
As if building landing pages couldn’t get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the many tools and add-ons you can put in your website to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be installed to boost your participation activity with your visitors. In the end, it’s a great complementary design tool that can help you create successful landing pages at 5x less the cost.
Characteristics of Thrive Themes:
- Automation software collects testimonial data and displays them on your website
- Email opt-in plugin feature can help you reach your conversion goals; display pop-ups containing videos, images, CTA’s, email opt-in types, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you produce more effective content titles
- Quiz builder feature where you can create customized quizzes and improve engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come near the power of page building Instapage gives, but for WordPress users or electronic marketers who already have a WordPress site, Thrive Themes is an excellent option.
One reason is Thrive Themes doesn’t provide hosting; however, with WordPress you can expand the editing and layout features WordPress lacks. Second, this is perfect if you really must stick to a tight budget and desire an additional set of tools that will help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide excellent value for money
Themes + plugins combined are invaluable elements worth the cost
Proven lead capture and conversion goals
You have to host your own website
Lacks in-depth feature range
Can’t be used as a standalone landing page builder
You can not go wrong with an offer like this:
ClickFunnels is far from the same budget range, but makes one hell of an alternative. With ClickFunnels, you can build landing pages, but if you stick to just building landing pages using ClickFunnels, you’ll also be wasting a great deal of what you’re paying for.
That’s because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you thought Instapage was pricey, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page creationHundreds of Page Elements to use, add, and enhance site design and experience
- Converting web pages into device friendly formats
- Actionetics feature lets you keep track of customer stats like engagement activity and website insights
- Share your funnel easily with friends, coworkers, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is powerful as both a sales funnel & landing page builder. But, Instapage provides quicker landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is a complete platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep cost, it gives a decent bargain considering all of the features, tools, and advertising efforts you can do in one platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to create multiple web pages
User friendly and easy to use
Intuitive design and interface
Wonderful affiliate program
Customer care isn’t as great, and chat support is limited
Cheapest plan limits web page creation and traffic
Even with a wide variety of features and benefits offered, the cost is still quite steep
It’s true you get plenty of features with ClickFunnels for a hefty bargain, but if you’re an online marketer with tons of merchandise, services, and target more than 1 niche for your company, ClickFunnels is an excellent alternative.
GetResponse isn’t only a landing page builder. It’s also an email advertising software that offers automation and autoresponder features that is great for building your email list.
You also have access to data for your email campaigns, and recent developments have made GetResponse more powerful than it was. Together with landing pages and email marketing, you can even automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows using a drag & drop builder
- Responsive designs for email newsletters, which automatically adjusts and optimizes the design if the user is reading it in a mobile device
- Wide options of fonts to use for greater design creation
- CRM functionality where you can add users to a pipeline according to their action
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing efforts you can do apart from only page construction. Although GetResponse ranks lower in page construction compared to Instapage, the email advertising features, automated funnels, and CRM functions certainly make GetResponse a good candidate for business owners seeking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Perfect for those looking to manage e-commerce and sales funnels features in 1 platform
Strong A/B split testing
Terrific email marketing automation features
Webinar hosting and CRM functionality are not offered by many landing page builders, making GetResponse exceptionally unique in this area
Drag and drop editor need improvement
CRM performance is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this time
GetResponse’s price plans, particularly their cheapest plan, are inexpensive for any online marketer.
ConvertKit Instapage or Unbounce
Similar to GetResponse, ConvertKit is a landing page builder that also offers email marketing features. ConvertKit provides a powerful visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to choose from.
So what makes ConvertKit stand out? Their ease of use and flexible email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit is also prioritizing email marketing over page building.
Features of ConvertKit:
- Visual automation builder is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion rates, and top referrers
ConvertKit vs. Instapage Instapage or Unbounce
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely simple to use compared to most landing page builders.
However, ConvertKit is a more advanced type of email marketing software than it is a landing page builder. It’s perfect for vloggers, content creators, and bloggers or even course creation because of price and versatility purposes.
So yes, do consider ConvertKit to get a page builder but like GetResponse, email automation is it’s greatest advantage.
Very easy to use; no technical loopholes or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based instead of list-based making your company more flexible
Terrific customer support
You don’t get charged an extra fee if you have duplicate subscribers
Visual automation builder is ahead of what others are offering
Software is constantly upgrading and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing deal in which it isn’t just cheap but they also offer a free account plan with as much landing page templates and unlimited CTA’s as the paid one.
You would be surprised with Kartra. Like Unbounce, it also offers similar features to Instapage except it is an all-in-one platform that can do email advertising, funnel building, HelpDesk, affiliate management, video hosting, shopping cart and far more.
We already know Instapage is quite price-y; nevertheless, with Kartra at the same price offer you get twice the amount of marketing and sales efforts you can do under a single stage.
Aside from just building landing pages, you can also build sales funnels, do webinar and video hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting solutions that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different levels; client support
- Host your own membership site to sell all kinds of digital products
- Calendar feature enables you to manage appointments with clients and customers easily
- Email automation features, together with easy funnel building creation
Karta vs. Instapage
Karta is an all around platform that could serve several needs of an internet business especially for those seeking to expand their marketing efforts, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and educational videos
Helpdesk and monitoring system are great
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better through integrations
Suited mostly for electronic products
Plans are costly for casual bloggers and smaller businesses
Not all third party services are simple to integrate
Conclusion Instapage or Unbounce
With 7 Instapage alternatives that counter cost, features, and the overall magnitude of marketing & sales efforts that one platform can do, you are bound to find the right platform which serves your needs best.
Be clear with what you’re looking for, what your internet business needs to grow, and what you are selling. When you’ve got a clear identity of your business and what your customers are going to want to buy from you, building a landing page should only function as the bridge between your client and the sale.
Just remember interface design goes a long way in keeping your customers engaged and entertained while navigating your site. The more streamlined and clean the website is, the greater your chances of getting that sale.