Building optimized and beautiful landing pages is a challenging feat. That is, without a successful landing page-builder. You need better conversion rates for your own sales, right?
Landing page builders nowadays are quite easy to use. You would not even need basic coding skills to make an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a try.
Instapage provides a broad selection of optimization and analytics features. Like every business site owner, landing pages are essential to converting sales and generating leads. That means the characteristics that help you understand your market most and boost your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and perhaps, you are going to be convinced to use Instapage for yourself.
Pros and Cons Instapage Multivariate Testing
- More than 200 landing page templates to use
- Conversion Objectives and analytics are built-in capabilities
- Perfect for collaborating with team members or groups
- Solid A/B testing and easy to use
- Chat support is very helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and team members who can also edit on the landing page at the same time
- Perfect for beginners
- Publishing options make creating landing page building all the simpler
- Hosting is taken care of
- Analytics and tools help monitor user experience on your site and enhance it over time
- Easily integrate various third party services like Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous advantages for both novice and advanced users alike.
Yes, they are pricey but Instapage prices high for many reasons. It is a high-powered landing page builder that’s truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress rather than Instapage, that is exactly what this next section covers.
Instapage vs. WordPress Instapage Multivariate Testing
You may be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you’re right. The page builder WordPress offers is indeed powerful and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your website and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features that are extremely useful when working as a team or in an agency and you’ll be able to manage multiple landing pages from only 1 account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget elements on Instapage’s side.
This is the section you’ve all been waiting for. This is where we take an in-depth investigation of the gears behind Instapage, what their features are, and what they can do for your business.
Instapage provides a broad range of templates to choose from that are highly converting and amazing in both design and layout. This is just one reason that contribute to the simple page construction process using Instapage. The designs itself are elegant, crisp, and make a minimalist vibe that presents a clear definition and outline of what you’re selling along with the headlines, CTA, and various components you add in the page.
Instablocks Instapage Multivariate Testing
The main advantage of using Instablocks is having the ability to re-use landing pages you’ve created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either select from the Instablock templates or create your own and save it as your own to use later on. In addition, you can save the landing page you built as a global block to update multiple landing pages you plan to create in the long run also. What I love about the Instablocks feature apart from its personalization aspect is how efficiently you can create a landing page under a brief amount of time as well.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every site that also provides a mobile version has to be in sync and well-coordinated. If users found out that your website and the mobile version do not match or at least don’t carry the same content or information, they may have second thoughts. More importantly, users spend more time on their mobile devices than they do on their own computers. It’s for that reason alone that using a mobile-responsive version and a user friendly interface are highly essential aspects to consider.
Luckily, using the AMP page attribute on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites such as WordPress. Instead of creating an AMP page from scratch, you can also use pre-existing landing pages you built and convert them easily into AMP pages by saving them into your Instablocks folder and then opening the file after you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike many page builders, there are constraints in their drag and drop builder functions and a few are already pre-set to follow a certain design, block construction, and template design.
You will also have access to an image management program and a plethora of design add-ons to use. Using the toolbar and selecting from the widgets menu is also very straightforward. Widgets include adding an image, video, background design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and group the design according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and secured, whether it is in a desktop or mobile design.
Integrated Collaborative Feature Instapage Multivariate Testing
The collaborative feature is just one of the many attributes Instapage provides that stands out among many landing page builders. It is possible to comment in real time. It’s as easy as clicking on a specific design element and leaving comments for members.
It is possible to notify members when they’re mentioned in a comment via email or reply in real time. You can also set the visibility of threaded discussions on different visibility levels either to the team or to everyone.
Inviting guests to look at the landing page is also simple, through copying the internal link of your page builder to encourage clients. Lastly, you can create password-protected landing pages when inviting customers to see your landing page for better security.
To access the comment thread, you may readily locate it in the left portion of your display with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by handling all pages and sub-accounts along with your domains and integrations. In every sub-account you can manage the publishing of pages and domains on your favorite Content Management System.
The branded email notification feature allows you to send branded email messages to customers and stakeholders, regarding any upgrades or direct acquisitions with your own distinctive design and layout to improve professionalism and foster stronger relationships.
Finally, the audit log feature lets you monitor user activity, changes, and any background by filtering the sub-account you specifically wish to track together with any specific dates that you want to go over.
Publishing is made easy in Instapage in which you can publish on your own custom domains or via built-in site extensions of the site such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account accessibility without any login credentials through a CMS token. This makes publishing flexible and versatile when it comes to handling tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is among the best tools to use to create a more effective landing page.
A/B testing helps you ensure you are making the best page possible by comparing different versions of the page to one another. If you’re trying to produce the highest converting landing page for your customers, using A/B testing can help you test various strategies and approaches to make sure you’re providing users the best experience possible. This may take some time though, since you’ll have to study the operation and analytics per version on the analytics dashboard. Each version will depend on the parameters that you set which you can certainly do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Aside from these features you can also: Instapage Multivariate Testing
- Define conversion goals from the Builder menu and view them in your analytics dashboard
- You can look at all your leads from the analytics dashboard
- View your page’s conversion rate
- You can adjust the visitors split for different versions you put on your A/B test
- Integrate with digital advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion rates
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage Multivariate Testing
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Impact
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing Instapage Multivariate Testing
Just how much does Instapage cost? It’s a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but includes adequate resources you need for your company.
Landing page experiences, unique traffic, team members and workspaces have some restrictions in the business plan and even in the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with just a few landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you are a medium to large sized service with marketing teams, advertising teams, and run a ton of different advertisements, promotions, events to connect with various customers, then yes Instapage is definitely worth the shot.
It’s important to recall that Instapage’s structure and overall features are designed more for a team or group, instead of a solo blogger. With that being said, Instapage might not come off as cheap but the price you pay for the value you get does not leave you short-changed .
Conclusion Instapage Multivariate Testing
Instapage is among the most effective landing page builders to date. It’s definitely a standout machine among many landing page builders. Even though the features might appear overwhelming at first, Instapage suits perfectly even for novices thanks to how easy and streamlined their interface, is from their Builder features down to their advanced functionality features such as adding html or CSS code.
If you don’t need a landing page builder as innovative as Instapage, there are always cheaper alternatives you can opt for, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you decide to attempt Instapage, you won’t be disappointed.