Building optimized and beautiful landing pages is a tough feat. That is, without a successful landing page-builder. You need better conversion rates for your own sales, right?
Landing page builders today are extremely easy to use. You wouldn’t even need basic coding skills to make an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a go.
Instapage provides a broad range of analytics and optimization features. Like every business site owner, landing pages are crucial to converting sales and generating leads. That means the characteristics that help you understand your market most and improve your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?
In this review, I will share with you what makes Instapage a fantastic page builder and perhaps, you’ll be convinced to use Instapage on your own.
Pros and Cons Instapage Move Landing Page to a New Subaccount
- More than 200 landing page templates to use
- Conversion goals and analytics are built-in capabilities
- Perfect for collaborating with team members or groups
- Solid A/B testing and easy to use
- Chat support is very helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and staff members that can also edit on the landing page at the same time
- Fantastic for beginners
- Publishing options make landing page construction all the simpler
- Hosting is taken care of
- Analytics and tools help track user experience on your site and enhance it over time
- Easily integrate various third party services like Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous advantages for both novice and advanced users alike.
Yes, they are pricey but Instapage prices high for many reasons. It’s a high-powered landing page builder that’s truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress instead of Instapage, that’s exactly what this next section covers.
Instapage vs. WordPress Instapage Move Landing Page to a New Subaccount
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you’re right. The webpage builder WordPress offers is indeed capable and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your site and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features that are extremely useful when collaborating as a team or in an agency and you can manage multiple landing pages from just 1 account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.
This is the section you’ve been waiting for. This is where we take an in-depth look of the gears behind Instapage, what their attributes are, and what they can do for your company.
Instapage provides a broad assortment of templates to select from which are highly converting and amazing in both design and layout. This is just one of the reasons that contribute to the easy page building process using Instapage. The designs itself are elegant, crisp, and make a minimalist vibe which presents a clear definition and outline of what you are selling together with the headlines, CTA, and various elements you add in the page.
Instablocks Instapage Move Landing Page to a New Subaccount
The main benefit of using Instablocks is being able to re-use landing pages you’ve created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either select from the Instablock templates or create your own and save it as your own to use in the future. In addition, you can save the landing page you built as a global block to update multiple landing pages you intend to create in the future too. What I love about the Instablocks feature apart from its personalization aspect is how effectively it is possible to create a landing page under a short amount of time as well.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every website that also provides a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version don’t match or at least don’t carry the same content or information, they may have second thoughts. More importantly, users spend more time on their mobile devices than they do on their computers. It’s for that reason alone that having a mobile-responsive version and a user-friendly interface are highly essential aspects to consider.
Fortunately, with the AMP page feature on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites such as WordPress. Instead of creating an AMP page from scratch, you may also use pre-existing landing pages you assembled and convert them easily into AMP pages by saving them into your Instablocks folder and then opening the file after you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike many page builders, there are limitations in their drag and drop builder functions and some are pre-set to follow a particular design, block construction, and template design.
You’ll also have access to an image management program and a plethora of design add-ons to use. Using the toolbar and selecting from the widgets menu is also extremely straightforward. Widgets include adding an image, video, background design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and group the design according to the way you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all the page elements grouped together and secured, whether it’s in a desktop or mobile design.
Integrated Collaborative Feature Instapage Move Landing Page to a New Subaccount
The collaborative feature is one of many attributes Instapage offers that stands out among several landing page builders. You can comment in real time. It’s as simple as clicking on a specific design element and leaving comments for members.
You can notify members when they are mentioned in a comment via email or reply in real time. You can even set the visibility of threaded discussions on different visibility levels either to the team or to everyone.
Inviting guests to look at the landing page is also easy, through copying the internal link of your page builder to invite clients. Finally, you can create password-protected landing pages when inviting customers to see your landing page for improved security.
To access the comment thread, you may easily locate it in the left portion of your display with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by handling all pages and sub-accounts along with your domains and integrations. In every sub-account you can manage the publishing of pages and domains on your favorite Content Management System.
The branded email notification feature permits you to send messages that are branded to customers and stakeholders, regarding any updates or direct acquisitions with your own distinctive design and layout to improve professionalism and foster stronger relationships.
Lastly, the audit log feature allows you to monitor user activity, changes, and any background by filtering the sub-account you specifically want to track along with any particular dates that you want to go over.
Publishing is made easy in Instapage in which you can publish in your own custom domain names or through built-in site extensions of this site such as WordPress, Drupal, and Facebook.
You can also give team members account or sub-account accessibility without any login credentials through a CMS token. This makes publishing flexible and flexible when it comes to handling tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature allows you to track user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is among the best tools to use to create a more effective landing page.
A/B testing helps you ensure you are making the best page possible by comparing different versions of the page to one another. If you’re looking to create the highest converting landing page for your customers, using A/B testing can help you test different strategies and approaches to make sure you’re giving users the best experience possible. This may take some time however, since you’ll have to study the performance and analytics per version on the analytics dashboard. Each version will depend on the parameters you set which you can certainly do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
Apart from these features you can also: Instapage Move Landing Page to a New Subaccount
- Define conversion goals in the Builder menu and view them in your analytics dashboard
- You can look at all of your leads from the analytics dashboard
- View your page’s conversion rate
- You can adjust the traffic split for different versions you put on your A/B test
- Integrate with digital advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion rates
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage Move Landing Page to a New Subaccount
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Instapage Move Landing Page to a New Subaccount
Just how much does Instapage cost? It’s a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but comes with adequate tools you need for your company.
Landing page experiences, unique traffic, team members and workspaces have some limitations in the business plan and even in the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with only a couple of landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you’re a moderate to large sized agency with marketing teams, advertising teams, and run a ton of different ads, promotions, events to deal with numerous clients, then yes Instapage is certainly worth the shot.
It is important to remember that Instapage’s structure and general features are designed more for a team or group, rather than a solo blogger. With that being said, Instapage may not come off as cheap but the price you pay for the value you get does not leave you short-changed either.
Conclusion Instapage Move Landing Page to a New Subaccount
Instapage is among the most powerful landing page builders to date. It is definitely a standout machine among several landing page builders. Although the features may seem overwhelming at first, Instapage suits perfectly even for beginners thanks to how simple and compact their dashboard, is from their Builder features down to their advanced functionality features like adding html or CSS code.
If you don’t need a landing page builder as powerful as Instapage, there are always cheaper alternatives you may choose, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you choose to try Instapage, you won’t be disappointed.