Building optimized and beautiful landing pages is a challenging feat. That is, without a successful landing page-builder. You need better conversion rates for your own sales, right?
Landing page builders today are extremely easy to use. You wouldn’t even need basic coding skills to make an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a try.
Instapage provides a broad range of analytics and optimization features. Like every business site owner, landing pages are essential to converting sales and generating leads. That means the features that help you understand your market most and improve your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and perhaps, you’ll be convinced to use Instapage on your own.
Pros and Cons Instapage Marketo Integration
- More than 200 landing page templates to use
- Conversion goals and analytics are built-in features
- Fantastic for collaborating with team members or groups
- Solid A/B testing and easy to use
- Chat support is very helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
Benefits of Using Instapage
- Collaborate with multiple users and staff members who can also edit on the landing page at the same time
- Fantastic for beginners
- Publishing options make creating landing page construction all the simpler
- Hosting is taken care of
- Analytics and tools help monitor user experience on your site and improve it over time
- Easily incorporate various third party services like Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous advantages for both novice and advanced users alike.
Yes, they are pricey but Instapage prices high for many reasons. It is a high-powered landing page builder that’s truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress rather than Instapage, that’s exactly what the next section covers.
Instapage vs. WordPress Instapage Marketo Integration
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you are right. The webpage builder WordPress offers is indeed powerful and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your site and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features which are extremely useful when collaborating as a team or in an agency and you can handle multiple landing pages from just 1 account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget elements on Instapage’s side.
This is the section you’ve all been waiting for. This is where we take an in-depth investigation of the gears behind Instapage, what their features are, and what they can do for your company.
Instapage provides a broad assortment of templates to select from which are highly converting and amazing in both design and layout. This is just one of the reasons that contribute to the easy page construction process using Instapage. The designs itself are elegant, crisp, and make a minimalist vibe which presents a clear definition and outline of what you’re selling along with the headlines, CTA, and various components you add in the page.
Instablocks Instapage Marketo Integration
The principal advantage of using Instablocks is having the ability to re-use landing pages you have created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either select from the Instablock templates or create your own and save it as your own to use later on. In addition, you can save the landing page you built as a global block to update multiple landing pages you intend to create in the future too. What I love about the Instablocks feature apart from its personalization aspect is how effectively you can make a landing page under a short amount of time also.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every website that also provides a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version do not match or at least don’t carry the identical content or information, they might have second thoughts. What’s more, users spend more time on their mobile devices than they do on their own computers. It’s for that reason alone that having a mobile-responsive version and a user-friendly interface are highly essential aspects to take into account.
Fortunately, using the AMP page attribute on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites like WordPress. Rather than creating an AMP page from scratch, you can even use pre-existing landing pages you built and convert them easily into AMP pages by storing them in to your Instablocks folder and then opening the file once you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike most page builders, there are limitations in their drag and drop builder functions and some are pre-set to adjust to a certain layout, block construction, and template design.
You’ll also have access to an image management system and a host of layout add-ons to use. Using the toolbar and selecting from the widgets menu is also very easy. Widgets include adding an image, video, background design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and group the design according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and secured, whether it is in a desktop or mobile design.
Integrated Collaborative Feature Instapage Marketo Integration
The collaborative feature is one of many attributes Instapage offers that stands out among several landing page builders. You can comment in real time. It’s as easy as clicking on a specific design element and leaving comments for members.
You can notify members when they’re mentioned in a comment via email or respond in real time. You can even set the visibility of threaded conversations on different visibility levels either to the group or to everyone.
Inviting guests to view the landing page is also simple, through copying the internal link of your page builder to invite clients. Lastly, you can create password-protected landing pages when inviting clients to see your landing page for better security.
To access the comment thread, you can readily locate it at the left part of your screen with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by handling all pages and sub-accounts along with your domains and integrations. In each sub-account you can deal with the publishing of domains and pages on your preferred Content Management System.
The branded email notification feature allows you to send branded email messages to clients and stakeholders, regarding any updates or lead acquisitions with your own distinctive design and layout to improve professionalism and foster stronger relationships.
Finally, the audit log feature lets you monitor user activity, changes, and any history by filtering the sub-account you especially wish to track together with any particular dates that you want to go over.
Publishing is made simple in Instapage in which you can publish in your own custom domains or through built-in site extensions of this website such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account access without any login credentials via a CMS token. This makes publishing flexible and versatile when it comes to handling tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is one of the best tools to use to create a more successful landing page.
A/B testing helps you ensure you are making the best page possible by comparing different versions of the page to one another. If you’re trying to produce the highest converting landing page for your visitors, using A/B testing helps you test different strategies and approaches to ensure you’re giving users the best experience you can. This may take some time though, because you will have to study the performance and analytics per variant on the analytics dashboard. Each version will depend on the parameters you set which you can certainly do as well.
In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
Apart from these features you can also: Instapage Marketo Integration
- Define conversion goals in the Builder menu and see them on your analytics dashboard
- You can look at all your leads from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the visitors split for different versions you set on your A/B test
- Integrate with digital advertising platforms like Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion numbers
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage Marketo Integration
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Impact
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing Instapage Marketo Integration
So how much does Instapage cost? It’s a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but includes sufficient resources you need for your company.
Landing page experiences, unique visitors, team members and workspaces have some limitations in the business plan and even in the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with just a few landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you’re a medium to large sized agency with marketing teams, advertising teams, and run a lot of different ads, promotions, events to deal with various clients, then yes Instapage is certainly worth the shot.
It’s important to recall that Instapage’s structure and general features are designed more for a team or group, rather than a solo blogger. With that said, Instapage might not come off as cheap but the price you pay for the value you get does not leave you short-changed either.
Conclusion Instapage Marketo Integration
Instapage is one of the most powerful landing page builders to date. It’s definitely a standout machine out of several landing page builders. Although the features may seem overwhelming at first, Instapage suits perfectly for novices thanks to how easy and streamlined their interface, is from their Builder attributes down to their advanced functionality features such as adding html or CSS code.
If you do not want a landing page builder as powerful as Instapage, there are always cheaper alternatives you can opt for, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you decide to attempt Instapage, you won’t be disappointed.