Building optimized and beautiful landing pages is a tough feat. That is, without an effective landing page-builder. You want better conversion rates for your own sales, right?
Landing page builders nowadays are quite easy to use. You wouldn’t even need basic coding skills to make an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a go.
Instapage provides a broad range of optimization and analytics features. Like every business site owner, landing pages are crucial to converting sales and generating leads. That means the features that help you understand your audience most and boost your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I will share with you what makes Instapage a fantastic page builder and perhaps, you are going to be convinced to use Instapage on your own.
Pros and Cons Instapage Landing Page Review
- More than 200 landing page templates to use
- Conversion goals and analytics are built-in features
- Perfect for collaborating with team members or groups
- Solid A/B testing and easy to use
- Chat support is very helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
Benefits of Using Instapage
- Collaborate with multiple users and staff members who can also edit on the landing page at the same time
- Fantastic for beginners
- Publishing options make creating landing page construction all the simpler
- Hosting is cared for
- Analytics and tools help track user experience on your site and enhance it over time
- Easily incorporate various third party services such as Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous advantages for both novice and advanced users alike.
Yes, they are expensive but Instapage prices high for a lot of reasons. It is an impressive landing page builder that is truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress instead of Instapage, that’s what the next section covers.
Instapage vs. WordPress Instapage Landing Page Review
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you’re right. The page builder WordPress offers is really powerful and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your website and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features which are extremely useful when collaborating as a team or in an agency and you can handle multiple landing pages from only 1 account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.
This is the section you have all been waiting for. This is where we have an in-depth investigation of the gears behind Instapage, what their features are, and what they can do for your business.
Instapage provides a broad assortment of templates to select from that are highly converting and amazing in both design and layout. This is just one reason that result in the simple page construction process using Instapage. The designs itself are elegant, crisp, and create a minimalist vibe that presents a clear definition and outline of what you are selling along with the headlines, CTA, and various components you add into the page.
Instablocks Instapage Landing Page Review
The main advantage of using Instablocks is being able to re-use landing pages you’ve created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either select from the Instablock templates or create your own and save it as your own to use in the future. Moreover, you can save the landing page you built as a global block to update multiple landing pages you intend to create in the future too. What I love about the Instablocks feature apart from its personalization aspect is how efficiently it is possible to make a landing page under a short amount of time also.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every site that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your website and the mobile version do not match or at least don’t carry the same content or information, they may have second thoughts. What’s more, users spend more time on their mobile devices than they do on their computers. It’s for that reason alone that having a mobile-responsive version and a user friendly interface are highly essential aspects to take into account.
Fortunately, using the AMP page feature on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites such as WordPress. Rather than creating an AMP page from scratch, you may even use pre-existing landing pages you assembled and convert them easily into AMP pages by storing them into your Instablocks folder and then opening the file after you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike many page builders, there are constraints in their drag and drop builder functions and some are pre-set to adjust to a certain design, block construction, and template design.
You’ll also have access to an image management system and a plethora of design add-ons to use. Using the toolbar and selecting in the widgets menu is also very straightforward. Widgets include adding a picture, video, desktop design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and set the layout according to how you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and secured, whether it is in a desktop or mobile layout.
Integrated Collaborative Feature Instapage Landing Page Review
The collaborative feature is just one of many attributes Instapage provides that stands out among many landing page builders. It is possible to comment in real time. It’s as easy as clicking on a particular design element and leaving comments for members.
You can notify members when they are mentioned in a comment via email or reply in real time. You can also set the visibility of threaded discussions on different visibility levels either to the group or to everyone.
Inviting guests to view the landing page is also easy, through copying the internal link of your page builder to invite customers. Lastly, you can create password-protected landing pages when inviting customers to view your landing page for improved security.
To get the comment thread, you may readily locate it in the left portion of your screen with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by managing all pages and sub-accounts along with your domains and integrations. In every sub-account you can deal with the publishing of domains and pages on your favorite Content Management System.
The branded email notification feature allows you to send messages that are branded to clients and stakeholders, regarding any updates or direct acquisitions with your own unique design and layout to improve professionalism and foster stronger relationships.
Finally, the audit log feature allows you to monitor user activity, changes, and any background by filtering the sub-account you especially want to track together with any specific dates you want to go over.
Publishing is made easy in Instapage in which you can publish on your own custom domains or through built-in site extensions of the website such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account access without any login credentials via a CMS token. This makes publishing flexible and flexible when it comes to handling tons of published pages.
Heat Maps and A/B Testing
The heat map feature lets you track user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is one of the best tools to use to create a more successful landing page.
A/B testing aids you to ensure you are making the best page possible by comparing different versions of this page to one another. If you’re trying to produce the highest converting landing page for your visitors, using A/B testing can help you test different strategies and approaches to ensure you’re giving users the best experience possible. This may take some time however, because you’ll have to study the operation and analytics per variant on the analytics dashboard. Each version will be dependent on the parameters that you set which you can certainly do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Aside from these features you can also: Instapage Landing Page Review
- Define conversion goals from the Builder menu and see them on your analytics dashboard
- You can look at all of your leads from the analytics dashboard
- View your page’s conversion rate
- You can adjust the visitors split for different versions you put on your A/B test
- Integrate with digital advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion rates
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage Landing Page Review
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Impact
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing Instapage Landing Page Review
So how much does Instapage cost? It’s a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but comes with sufficient tools you need for your company.
Landing page experiences, unique traffic, team members and workspaces have some limitations in the business plan and even at the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with just a couple of landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you’re a moderate to large sized agency with marketing teams, advertising teams, and run a ton of different ads, promotions, events to connect with various customers, then yes Instapage is certainly worth the shot.
It’s important to remember that Instapage’s structure and overall features are designed more for a group or team, rather than a solo blogger. With that being said, Instapage might not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed either.
Conclusion Instapage Landing Page Review
Instapage is one of the most effective landing page builders to date. It’s definitely a standout machine out of several landing page builders. Even though the features may seem overwhelming at first, Instapage suits perfectly for novices thanks to how easy and compact their dashboard, is from their Builder features down to their advanced functionality features like adding html or CSS code.
If you do not need a landing page builder as innovative as Instapage, there are always cheaper alternatives you can choose, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you decide to try Instapage, you won’t be disappointed.