Building optimized and beautiful landing pages is a tough feat. That is, without a successful landing page-builder. You want better conversion rates for your own sales, right?
Landing page builders today are quite easy to use. You wouldn’t even need basic coding skills to create an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a try.
Instapage provides a broad range of optimization and analytics features. Like every business site owner, landing pages are crucial to converting sales and generating leads. That means the features that help you understand your audience most and improve your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and perhaps, you’ll be convinced to use Instapage for yourself.
Pros and Cons Instapage Integration With Facebook
- Over 200 landing page templates to use
- Conversion Objectives and analytics are built-in capabilities
- Fantastic for collaborating with team members or groups
- Solid A/B testing and simple to use
- Chat support is extremely helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and staff members who can also edit on the landing page at the same time
- Perfect for beginners
- Publishing options make creating landing page construction all the more easy
- Hosting is cared for
- Analytics and tools help track user experience on your site and improve it over time
- Easily incorporate various third party services like Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous advantages for both novice and advanced users alike.
Yes, they are pricey but Instapage costs high for many reasons. It is a high-powered landing page builder that’s truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress instead of Instapage, that is what the next section covers.
Instapage vs. WordPress Instapage Integration With Facebook
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you are right. The webpage builder WordPress offers is indeed powerful and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your site and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features that are extremely useful when collaborating as a team or in an agency and you’ll be able to manage multiple landing pages from only 1 account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget elements on Instapage’s side.
This is the section you have been waiting for. This is where we take an in-depth look of the gears behind Instapage, what their features are, and what they can do for your business.
Instapage provides a broad assortment of templates to choose from that are highly converting and amazing in both design and layout. This is just one of the reasons that contribute to the easy page building process using Instapage. The layouts itself are elegant, crisp, and make a minimalist vibe which presents a clear definition and outline of what you’re selling together with the headlines, CTA, and various components you add into the page.
Instablocks Instapage Integration With Facebook
The main benefit of using Instablocks is being able to re-use landing pages you have created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either choose from the Instablock templates or create your own and save it as your own to use in the future. In addition, you can save the landing page you built as a global block to update multiple landing pages you intend to create in the future also. What I love about the Instablocks feature aside from its personalization aspect is how effectively you can make a landing page under a short amount of time also.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every site that also offers a mobile version has to be in sync and well-coordinated. If users found out that your site and the mobile version do not match or at least do not carry the same content or information, they might have second thoughts. More importantly, users spend more time on their mobile devices than they do on their computers. It is for that reason alone that having a mobile-responsive version and a user-friendly interface are highly essential factors to consider.
Fortunately, with the AMP page attribute on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites such as WordPress. Instead of generating an AMP page from scratch, you can also use pre-existing landing pages you assembled and convert them easily into AMP pages by saving them into your Instablocks folder and then opening the file once you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike many page builders, there are constraints in their drag and drop builder functions and some are already pre-set to follow a certain layout, block structure, and template design.
You will also have access to an image management system and a plethora of layout add-ons to use. Using the toolbar and selecting from the widgets menu is also very easy. Widgets include adding a picture, video, background design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and group the layout according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all the page elements grouped together and locked, whether it’s in a desktop or mobile layout.
Integrated Collaborative Feature Instapage Integration With Facebook
The collaborative feature is one of the many attributes Instapage provides that stands out among several landing page builders. You can comment in real time. It’s as simple as clicking on a specific design element and leaving comments for members.
You can notify members when they are mentioned in a comment via email or respond in real time. You can also set the visibility of threaded conversations on different visibility levels either to the team or to everyone.
Inviting guests to view the landing page is also easy, through copying the internal link of your page builder to invite customers. Lastly, you can create password-protected landing pages when inviting customers to view your landing page for better security.
To get the comment thread, you can readily locate it at the left part of your screen with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by handling all pages and sub-accounts together with your domains and integrations. In every sub-account you can manage the publishing of pages and domains on your favorite Content Management System.
The branded email notification feature allows you to send messages that are branded to customers and stakeholders, regarding any updates or direct acquisitions with your own distinctive design and layout to improve professionalism and foster stronger relationships.
Lastly, the audit log feature allows you to monitor user activity, changes, and any history by filtering the sub-account you specifically want to track together with any particular dates that you want to go over.
Publishing is made easy in Instapage where you can publish in your own custom domain names or through built-in site extensions of the website such as WordPress, Drupal, and Facebook.
You can also give team members account or sub-account access without any login credentials through a CMS token. This makes publishing flexible and versatile when it comes to handling tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is one of the best tools to use to produce a more successful landing page.
A/B testing aids you to ensure you’re making the best page possible by comparing different versions of the page to one another. If you’re trying to produce the highest converting landing page for your visitors, using A/B testing helps you test various strategies and approaches to ensure you’re providing users the best experience possible. This will take some time though, because you’ll have to study the operation and analytics per variant on the analytics dashboard. Each version will depend on the parameters you set which you can easily do as well.
In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
Aside from these features you can also: Instapage Integration With Facebook
- Define conversion goals in the Builder menu and see them on your analytics dashboard
- You can look at all your leads from the analytics dashboard
- View your page’s conversion rate
- You can adjust the visitors split for different versions you set on your A/B test
- Integrate with electronic advertising platforms like Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion numbers
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage Integration With Facebook
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing Instapage Integration With Facebook
So how much does Instapage cost? It’s a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but includes sufficient resources you need for your business.
Landing page experiences, unique traffic, team members and workspaces have some restrictions in the business plan and even in the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with just a few landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you are a moderate to large sized service with marketing teams, advertising teams, and run a ton of different ads, promotions, events to deal with various customers, then yes Instapage is certainly worth the shot.
It is important to recall that Instapage’s structure and general features are designed more for a team or group, rather than a solo blogger. With that said, Instapage might not come off as cheap but the price you pay for the value you get does not leave you short-changed either.
Conclusion Instapage Integration With Facebook
Instapage is one of the most powerful landing page builders to date. It is definitely a standout machine among several landing page builders. Even though the features might appear overwhelming at first, Instapage suits perfectly for novices thanks to how simple and compact their dashboard, is from their Builder attributes down to their advanced performance features like adding html or CSS code.
If you do not want a landing page builder as powerful as Instapage, there are always cheaper alternatives you can choose, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you decide to attempt Instapage, you won’t be disappointed.