Building optimized and beautiful landing pages is a tough feat. That is, without an effective landing page-builder. You need better conversion rates for your sales, right?
Landing page builders today are quite easy to use. You wouldn’t even need basic coding skills to make an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a go.
Instapage provides a broad selection of analytics and optimization features. Like any business site operator, landing pages are crucial to converting sales and generating leads. That means the features that enable you to understand your market most and improve your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?
In this review, I will share with you what makes Instapage a fantastic page builder and possibly, you’ll be convinced to use Instapage on your own.
Pros and Cons Instapage How to Use Multi Step Forms
- Over 200 landing page templates to use
- Conversion Objectives and analytics are built-in features
- Perfect for working with team members or groups
- Solid A/B testing and easy to use
- Chat support is very helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
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Benefits of Utilizing Instapage
- Collaborate with multiple users and team members that can also edit on the landing page at the same time
- Fantastic for beginners
- Publishing options make landing page construction all the simpler
- Hosting is taken care of
- Analytics and tools help track user experience on your site and improve it over time
- Easily integrate various third party services such as Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous benefits for both beginner and advanced users alike.
Yes, they are pricey but Instapage prices high for a lot of reasons. It’s an impressive landing page builder that’s truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress rather than Instapage, that is exactly what the next section covers.
Instapage vs. WordPress Instapage How to Use Multi Step Forms
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you’re right. The webpage builder WordPress offers is indeed powerful and also reliable. But here are three reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your website and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features that are extremely useful when working as a team or in an agency and you can handle multiple landing pages from only one account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.
This is the section you’ve all been waiting for. This is where we take an in-depth look of the gears behind Instapage, what their features are, and what they can do for your business.
Instapage provides a broad assortment of templates to select from that are highly converting and amazing in both design and layout. This is just one reason that result in the easy page construction process using Instapage. The designs itself are elegant, crisp, and create a minimalist vibe which presents a clear definition and outline of what you are selling along with the headlines, CTA, and various elements you add into the page.
Instablocks Instapage How to Use Multi Step Forms
The main advantage of using Instablocks is being able to re-use landing pages you have created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either choose from the Instablock templates or create your own and save it as your own to use later on. In addition, you can save the landing page you built as a global block to update multiple landing pages you plan to create in the long run also. What I love about the Instablocks feature apart from its personalization aspect is how efficiently it is possible to create a landing page under a brief amount of time as well.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every site that also provides a mobile version has to be in sync and well-coordinated. If users found out that your site and the mobile version do not match or at least don’t carry the same content or information, they might have second thoughts. More importantly, users spend more time on their mobile devices than they do on their own computers. It’s for that reason alone that having a mobile-responsive version and a user friendly interface are highly essential factors to consider.
Luckily, using the AMP page feature on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites such as WordPress. Instead of creating an AMP page from scratch, you can even use pre-existing landing pages you assembled and convert them easily into AMP pages by storing them into your Instablocks folder and then opening the file once you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike most page builders, there are constraints in their drag and drop builder functions and a few are already pre-set to follow a particular design, block structure, and template design.
You will also have access to an image management system and a plethora of layout add-ons to use. Using the toolbar and selecting from the widgets menu is also very easy. Widgets include adding an image, video, desktop design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and set the layout according to how you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all the page elements grouped together and secured, whether it is in a desktop or mobile design.
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Integrated Collaborative Feature Instapage How to Use Multi Step Forms
The collaborative feature is one of the many attributes Instapage provides that stands out among several landing page builders. You can comment in real time. It’s as easy as clicking on a particular design element and leaving comments for members.
You can notify members when they are mentioned in a comment via email or respond in real time. You can even set the visibility of threaded conversations on different visibility levels either to the team or to everyone.
Inviting guests to view the landing page is also easy, through copying the internal link of your page builder to encourage customers. Lastly, you can create password-protected landing pages when inviting customers to see your landing page for better security.
To get the comment thread, you may readily locate it at the left part of your display with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by handling all pages and sub-accounts along with your domains and integrations. In each sub-account you can manage the publishing of pages and domains on your favorite Content Management System.
The branded email notification feature permits you to send messages that are branded to clients and stakeholders, regarding any upgrades or lead acquisitions with your own unique design and layout to improve professionalism and foster stronger relationships.
Lastly, the audit log feature allows you to track user activity, changes, and any background by filtering the sub-account you especially want to track together with any particular dates that you want to go over.
Publishing is made easy in Instapage where you can publish in your own custom domains or via built-in site extensions of the website such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account access with no login credentials via a CMS token. This makes publishing flexible and versatile when it comes to handling tons of published pages.
Heat Maps and A/B Testing
The heat map feature lets you monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is among the best tools to use to produce a more effective landing page.
A/B testing helps you ensure you’re making the best page possible by comparing different versions of the page to one another. If you’re trying to produce the highest converting landing page for your visitors, using A/B testing can help you test different strategies and approaches to make sure you’re providing users the best experience you can. This may take some time however, since you’ll have to study the operation and analytics per version on the analytics dashboard. Each version will be dependent on the parameters that you set which you can certainly do as well.
In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
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Aside from these features you can also: Instapage How to Use Multi Step Forms
- Define conversion goals from the Builder menu and view them in your analytics dashboard
- You can look at all of your leads from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the traffic split for different versions you put on your A/B test
- Integrate with digital advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion numbers
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage How to Use Multi Step Forms
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Impact
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Instapage How to Use Multi Step Forms
So how much does Instapage cost? It is a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but comes with sufficient tools you need for your business.
Landing page experiences, unique visitors, team members and workspaces have some limitations in the business plan and even in the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with only a few landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you’re a moderate to large sized agency with marketing teams, advertising teams, and run a lot of different advertisements, promotions, events to deal with various clients, then yes Instapage is definitely worth the shot.
It is important to remember that Instapage’s structure and general features are designed more for a team or group, instead of a solo blogger. With that being said, Instapage might not come off as cheap but the price you pay for the value you get does not leave you short-changed .
Conclusion Instapage How to Use Multi Step Forms
Instapage is among the most powerful landing page builders to date. It is definitely a standout machine out of many landing page builders. Although the features may seem overwhelming at first, Instapage suits perfectly even for beginners thanks to how simple and compact their interface, is from their Builder attributes down to their innovative performance features such as adding html or CSS code.
If you don’t want a landing page builder as innovative as Instapage, there are always cheaper alternatives you can choose, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you choose to try Instapage, you won’t be disappointed.