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Building optimized and beautiful landing pages is a tough feat. That is, without an effective landing page-builder. You want better conversion rates for your own sales, right?

Landing page builders today are extremely easy to use. You would not even need basic coding skills to make an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a try.

Instapage provides a broad range of analytics and optimization features. Like any business site owner, landing pages are crucial to converting sales and generating leads. That means the features that help you understand your audience most and improve your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?

In this review, I will share with you what makes Instapage a fantastic page builder and perhaps, you are going to be convinced to use Instapage on your own.

Pros and Cons Instapage Hide on Desktop

Pros

  • More than 200 landing page templates to use
  • Conversion goals and analytics are built-in features
  • Perfect for working with team members or groups
  • Solid A/B testing and easy to use
  • Chat support is very helpful and responsive
  • Mobile support attribute allows you to edit a mobile version of your page
  • Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page

Cons

  • Limited widgets selection
  • Cheapest plan is limited to features namely A/B testing
  • Pricey

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Benefits of Utilizing Instapage

  1. Collaborate with multiple users and team members who can also edit on the landing page simultaneously
  2. Fantastic for beginners
  3. Publishing options make landing page construction all the more easy
  4. Hosting is cared for
  5. Analytics and tools help track user experience on your site and improve it over time
  6. Easily incorporate various third party services like Google Adwords
  7. Instablocks attribute allows you to speed up the development process of creating multiple landing pages without a pre-built template

Instapage offers numerous advantages for both novice and advanced users alike.

Yes, they are pricey but Instapage costs high for a lot of reasons. It is an impressive landing page builder that is truly effective in building and growing your sales.

Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.

But first, if you were wondering midway through this article why not use WordPress instead of Instapage, that is what the next section covers.

Instapage vs. WordPress Instapage Hide on Desktop

You might be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you are right. The page builder WordPress offers is really capable and also reliable. But here are three reasons I encourage using Instapage over WordPress:

  1. Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your site and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
  2. Instapage offers collaborative features that are extremely useful when working as a team or in an agency and you can manage multiple landing pages from only one account.
  3. Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.

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Key Features

This is the section you’ve been waiting for. This is where we take an in-depth look of the gears behind Instapage, what their attributes are, and what they can do for your business.

Templates

Instapage provides a broad range of templates to select from that are highly converting and amazing in both design and layout. This is just one of the reasons that result in the simple page building process using Instapage. The layouts itself are elegant, crisp, and make a minimalist vibe which presents a clear definition and outline of what you are selling together with the headlines, CTA, and various elements you add in the page.

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Instablocks Instapage Hide on Desktop

The principal advantage of using Instablocks is being able to re-use landing pages you’ve created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either select from the Instablock templates or create your own and save it as your own to use later on. Moreover, you can save the landing page you built as a global block to upgrade multiple landing pages you intend to create in the future too. What I love about the Instablocks feature aside from its personalization aspect is how effectively it is possible to create a landing page under a brief amount of time as well.

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AMP Page Feature

What this does is it helps you create lightning-fast mobile-responsive pages.

Every site that also provides a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version do not match or at least don’t carry the identical content or information, they might have second thoughts. What’s more, users spend more time on their mobile devices than they do on their own computers. It is for that reason alone that using a mobile-responsive version and a user-friendly interface are highly essential factors to take into account.

Fortunately, with the AMP page feature on Instapage, this isn’t hard to do and lightning fast.

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The AMP page also provides unlimited A/B testing and you can easily publish them through sites like WordPress. Rather than creating an AMP page from scratch, you can even use pre-existing landing pages you assembled and convert them easily into AMP pages by saving them in to your Instablocks folder and then opening the file once you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.

Editing: Drag & Drop Builder

A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike many page builders, there are constraints in their drag and drop builder functions and a few are pre-set to adjust to a certain design, block structure, and template design.

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You’ll also have access to an image management system and a host of design add-ons to use. Using the toolbar and selecting from the widgets menu is also extremely straightforward. Widgets include adding a picture, video, background design, buttons, and various page elements.

Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.

Once there, you can align and set the design according to the way you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and secured, whether it’s in a desktop or mobile layout.

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Integrated Collaborative Feature Instapage Hide on Desktop

The collaborative feature is just one of many attributes Instapage provides that stands out among many landing page builders. It is possible to comment in real time. It’s as easy as clicking on a specific design element and leaving comments for members.

It is possible to notify members when they’re mentioned in a comment via email or reply in real time. You can also set the visibility of threaded conversations on different visibility levels either to the group or to everyone.

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Inviting guests to look at the landing page is also simple, through copying the internal link of your page builder to encourage clients. Lastly, you can create password-protected landing pages when inviting clients to view your landing page for improved security.

To get the comment thread, you may easily locate it in the left portion of your screen with a message icon.

Agency & Client Management

From the dashboard, you can extend your collaborative features by managing all pages and sub-accounts along with your domains and integrations. In each sub-account you can deal with the publishing of domains and pages on your preferred Content Management System.

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The branded email notification feature allows you to send messages that are branded to clients and stakeholders, regarding any upgrades or direct acquisitions with your own distinctive design and layout to improve professionalism and foster stronger relationships.

Lastly, the audit log feature lets you track user activity, changes, and any history by filtering the sub-account you especially want to track along with any particular dates you wish to go over.

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Publishing Options

Publishing is made simple in Instapage in which you can publish on your own custom domain names or via built-in site extensions of the site such as WordPress, Drupal, and Facebook.

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You can even give team members account or sub-account accessibility with no login credentials via a CMS token. This makes publishing flexible and flexible when it comes to handling tons of pages that are published.

Heat Maps and A/B Testing

The heat map feature lets you track user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is one of the best tools to use to create a more effective landing page.

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A/B testing aids you to ensure you’re making the best page possible by comparing different versions of the page to one another. If you’re trying to create the highest converting landing page for your visitors, using A/B testing helps you test different strategies and approaches to ensure you’re providing users the best experience possible. This will take some time though, because you’ll have to study the operation and analytics per variant on the analytics dashboard. Each version will depend on the parameters you set which you can easily do as well.

On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.

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Aside from these features you can also: Instapage Hide on Desktop

  1. Define conversion goals from the Builder menu and see them on your analytics dashboard
  2. You can look at all of your leads from the analytics dashboard
  3. View your webpage’s conversion rate
  4. You can adjust the visitors split for different versions you set on your A/B test
  5. Integrate with electronic advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion numbers

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Other third-party services you can integrate with Instapage:

Analytics

  • Kissmetrics
  • Mixpanel
  • Heap

Advertising

  • LinkedIn Ads
  • RollWorks
  • BrightRoll
  • Twitter Ads
  • Microsoft Ads
  • AdRoll
  • Perfect Audience
  • Taboola
  • MarinOne

Call Tracking

  • CallRail
  • DialogTech
  • Matelso
  • Retreaver
  • TrackDrive

CRM

  • Infusionsoft
  • Zoho
  • Salesforce
  • ActiveCampaign

E-commerce

  • Paypal
  • Shopify
  • Venmo
  • Kenshoo
  • Stripe
  • Outgrow

Email Marketing Instapage Hide on Desktop

  • Mail Chimp
  • GetResponse
  • Mad Mimi
  • Campaign Monitor
  • AWeber
  • ConvertKit
  • Constant Contact
  • E-goi

Marketing Automation

  • HubSpot
  • Infusionsoft
  • ConvertKit
  • Pardot
  • ActiveCampaign
  • Autopilot
  • Marketo
  • Critical Effects
  • Capture

Live Chat

  • Intercom
  • LiveChat
  • Olark
  • Zendesk
  • Cliengo
  • Apex Chat

Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.

So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.

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Pricing Instapage Hide on Desktop

Just how much does Instapage cost? It is a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but includes sufficient tools you need for your company.

Landing page experiences, unique visitors, team members and workspaces have some restrictions in the business plan and even at the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.

So overall, is it worthwhile? For someone with only a couple of landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you’re a medium to large sized service with marketing teams, advertising teams, and run a lot of different ads, promotions, events to deal with numerous clients, then yes Instapage is definitely worth the shot.

It is important to remember that Instapage’s structure and general features are designed more for a group or team, instead of a solo blogger. With that being said, Instapage may not come off as cheap but the price you pay for the value you get does not leave you short-changed .

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Conclusion Instapage Hide on Desktop

Instapage is among the most powerful landing page builders to date. It is definitely a standout machine out of many landing page builders. Although the features may seem overwhelming at first, Instapage suits perfectly for novices thanks to how simple and streamlined their interface, is from their Builder attributes down to their advanced functionality features like adding html or CSS code.

If you do not need a landing page builder as innovative as Instapage, there are always cheaper alternatives you can opt for, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you choose to try Instapage, you won’t be disappointed.

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