Building optimized and beautiful landing pages is a challenging feat. That is, without an effective landing page-builder. You want better conversion rates for your own sales, right?
Landing page builders today are extremely easy to use. You would not even need basic coding skills to make an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a try.
Instapage provides a broad range of analytics and optimization features. Like every business site owner, landing pages are essential to converting sales and generating leads. That means the features that help you understand your market most and improve your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I will share with you what makes Instapage a fantastic page builder and possibly, you’ll be convinced to use Instapage for yourself.
Pros and Cons Instapage Form Submission Tracking
- More than 200 landing page templates to use
- Conversion Objectives and analytics are built-in capabilities
- Perfect for collaborating with team members or groups
- Solid A/B testing and easy to use
- Chat support is very helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and staff members that can also edit on the landing page simultaneously
- Perfect for beginners
- Publishing options make landing page building all the more easy
- Hosting is cared for
- Analytics and tools help monitor user experience on your site and improve it over time
- Easily integrate various third party services like Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous advantages for both novice and advanced users alike.
Yes, they are pricey but Instapage costs high for a lot of reasons. It’s an impressive landing page builder that’s truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress instead of Instapage, that’s exactly what the next section covers.
Instapage vs. WordPress Instapage Form Submission Tracking
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you are right. The webpage builder WordPress offers is indeed capable and also reliable. But here are three reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your site and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features which are extremely useful when working as a team or in an agency and you’ll be able to manage multiple landing pages from just 1 account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget elements on Instapage’s side.
This is the section you’ve all been waiting for. This is where we have an in-depth look of the gears behind Instapage, what their attributes are, and what they can do for your company.
Instapage provides a broad range of templates to choose from that are highly converting and amazing in both design and layout. This is just one of the reasons that result in the simple page construction process using Instapage. The layouts itself are elegant, crisp, and make a minimalist vibe that presents a clear definition and outline of what you are selling along with the headlines, CTA, and various components you add in the page.
Instablocks Instapage Form Submission Tracking
The principal benefit of using Instablocks is having the ability to re-use landing pages you have created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either select from the Instablock templates or create your own and save it as your own to use in the future. Moreover, you can save the landing page you built as a global block to update multiple landing pages you plan to create in the long run too. What I love about the Instablocks feature apart from its personalization aspect is how efficiently you can make a landing page under a brief amount of time also.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every website that also provides a mobile version has to be in sync and well-coordinated. If users found out that your site and the mobile version don’t match or at least do not carry the identical content or information, they might have second thoughts. What’s more, users spend more time on their mobile devices than they do on their computers. It’s for that reason alone that using a mobile-responsive version and a user-friendly interface are highly essential factors to take into account.
Fortunately, with the AMP page feature on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites like WordPress. Rather than creating an AMP page from scratch, you can also use pre-existing landing pages you assembled and convert them easily into AMP pages by saving them into your Instablocks folder and then opening the file after you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike most page builders, there are limitations in their drag and drop builder functions and a few are already pre-set to adjust to a particular design, block structure, and template design.
You’ll also have access to an image management program and a host of layout add-ons to use. Using the toolbar and selecting in the widgets menu is also extremely straightforward. Widgets include adding an image, video, desktop design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and set the design according to how you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and locked, whether it is in a desktop or mobile layout.
Integrated Collaborative Feature Instapage Form Submission Tracking
The collaborative feature is one of the many attributes Instapage offers that stands out among several landing page builders. You can comment in real time. It’s as easy as clicking on a specific design element and leaving comments for members.
You can notify members when they are mentioned in a comment via email or reply in real time. You can also set the visibility of threaded conversations on different visibility levels either to the group or to everyone.
Inviting guests to view the landing page is also simple, through copying the inner link of your page builder to invite customers. Finally, you can create password-protected landing pages when inviting customers to view your landing page for improved security.
To access the comment thread, you can easily locate it at the left portion of your screen with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by handling all pages and sub-accounts together with your domains and integrations. In every sub-account you can manage the publishing of pages and domains on your preferred Content Management System.
The branded email notification feature permits you to send branded email messages to customers and stakeholders, regarding any updates or lead acquisitions with your own unique design and layout to improve professionalism and foster stronger relationships.
Finally, the audit log feature lets you track user activity, changes, and any history by filtering the sub-account you specifically wish to track along with any particular dates you wish to go over.
Publishing is made easy in Instapage where you can publish in your own custom domains or via built-in site extensions of the website such as WordPress, Drupal, and Facebook.
You can also give team members account or sub-account accessibility without any login credentials via a CMS token. This makes publishing flexible and flexible when it comes to handling tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature lets you monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is one of the best tools to use to produce a more successful landing page.
A/B testing aids you to ensure you are making the best page possible by comparing different versions of this page to one another. If you’re trying to create the highest converting landing page for your visitors, using A/B testing can help you test various strategies and approaches to make sure you’re providing users the best experience possible. This may take some time however, since you’ll have to study the operation and analytics per variant on the analytics dashboard. Each version will be dependent on the parameters that you set which you can certainly do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
Apart from these features you can also: Instapage Form Submission Tracking
- Define conversion goals from the Builder menu and see them in your analytics dashboard
- You can look at all of your prospects from the analytics dashboard
- View your page’s conversion rate
- You can adjust the visitors split for different versions you set on your A/B test
- Integrate with electronic advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion rates
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage Form Submission Tracking
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Instapage Form Submission Tracking
Just how much does Instapage cost? It is a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but comes with adequate resources you need for your business.
Landing page experiences, unique traffic, team members and workspaces have some limitations in the business plan and even at the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with only a few landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you’re a moderate to large sized agency with marketing teams, advertising teams, and run a ton of different advertisements, promotions, events to deal with various clients, then yes Instapage is certainly worth the shot.
It is important to remember that Instapage’s structure and general features are designed more for a team or group, rather than a solo blogger. With that being said, Instapage may not come off as cheap but the price you pay for the value you get does not leave you short-changed either.
Conclusion Instapage Form Submission Tracking
Instapage is among the most powerful landing page builders to date. It’s definitely a standout machine out of many landing page builders. Even though the features may seem overwhelming at first, Instapage suits perfectly even for beginners thanks to how simple and streamlined their interface, is from their Builder features down to their innovative performance features like adding html or CSS code.
If you don’t want a landing page builder as powerful as Instapage, there are always cheaper alternatives you may opt for, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you choose to attempt Instapage, you won’t be disappointed.