Building optimized and beautiful landing pages is a challenging feat. That is, without a successful landing page-builder. You need better conversion rates for your own sales, right?
Landing page builders nowadays are extremely easy to use. You would not even need basic coding skills to create an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a go.
Instapage provides a broad selection of analytics and optimization features. Like any business site owner, landing pages are essential to converting sales and generating leads. That means the characteristics that help you understand your audience most and boost your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and perhaps, you are going to be convinced to use Instapage for yourself.
Pros and Cons Instapage External Tracking
- More than 200 landing page templates to use
- Conversion goals and analytics are built-in capabilities
- Fantastic for collaborating with team members or groups
- Solid A/B testing and simple to use
- Chat support is extremely helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and team members who can also edit on the landing page simultaneously
- Perfect for beginners
- Publishing options make creating landing page building all the more easy
- Hosting is taken care of
- Analytics and tools help monitor user experience on your site and enhance it over time
- Easily integrate various third party services such as Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous advantages for both beginner and advanced users alike.
Yes, they are expensive but Instapage prices high for a lot of reasons. It’s an impressive landing page builder that’s truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress rather than Instapage, that is what this next section covers.
Instapage vs. WordPress Instapage External Tracking
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you are right. The page builder WordPress offers is really capable and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your website and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features which are extremely useful when working as a team or in an agency and you’ll be able to handle multiple landing pages from only 1 account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.
This is the section you have been waiting for. This is where we have an in-depth investigation of the gears behind Instapage, what their attributes are, and what they can do for your business.
Instapage provides a broad range of templates to select from which are highly converting and amazing in both design and layout. This is just one reason that contribute to the easy page construction process using Instapage. The designs itself are elegant, crisp, and make a minimalist vibe which presents a clear definition and outline of what you are selling together with the headlines, CTA, and various elements you add into the page.
Instablocks Instapage External Tracking
The principal benefit of using Instablocks is being able to re-use landing pages you’ve created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either select from the Instablock templates or create your own and save it as your own to use later on. Moreover, you can save the landing page you built as a global block to update multiple landing pages you intend to create in the future also. What I love about the Instablocks feature apart from its personalization aspect is how effectively it is possible to create a landing page under a short amount of time also.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every site that also offers a mobile version has to be in sync and well-coordinated. If users found out that your website and the mobile version don’t match or at least don’t carry the identical content or information, they may have second thoughts. What’s more, users spend more time on their mobile devices than they do on their computers. It’s for that reason alone that having a mobile-responsive version and a user friendly interface are highly essential factors to consider.
Luckily, with the AMP page attribute on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites like WordPress. Instead of generating an AMP page from scratch, you may also use pre-existing landing pages you built and convert them easily into AMP pages by saving them in to your Instablocks folder and then opening the file after you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike many page builders, there are constraints in their drag and drop builder functions and some are pre-set to follow a particular layout, block construction, and template design.
You’ll also have access to an image management program and a plethora of design add-ons to use. Using the toolbar and selecting in the widgets menu is also very easy. Widgets include adding an image, video, background design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and set the layout according to the way you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and secured, whether it’s in a desktop or mobile design.
Integrated Collaborative Feature Instapage External Tracking
The collaborative feature is just one of many features Instapage offers that stands out among several landing page builders. It is possible to comment in real time. It’s as simple as clicking on a particular design element and leaving comments for members.
It is possible to notify members when they are mentioned in a comment via email or reply in real time. You can even set the visibility of threaded discussions on different visibility levels either to the team or to everyone.
Inviting guests to look at the landing page is also easy, through copying the internal link of your page builder to encourage customers. Finally, you can create password-protected landing pages when inviting clients to see your landing page for improved security.
To get the comment thread, you may easily locate it in the left part of your display with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by handling all pages and sub-accounts along with your domains and integrations. In every sub-account you can manage the publishing of domains and pages on your preferred Content Management System.
The branded email notification feature permits you to send messages that are branded to clients and stakeholders, regarding any upgrades or lead acquisitions with your own distinctive design and layout to improve professionalism and foster stronger relationships.
Lastly, the audit log feature allows you to monitor user activity, changes, and any history by filtering the sub-account you especially wish to track together with any specific dates you want to go over.
Publishing is made easy in Instapage where you can publish in your own custom domains or through built-in site extensions of the site such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account accessibility with no login credentials via a CMS token. This makes publishing flexible and flexible when it comes to managing tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature lets you track user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is among the best tools to use to produce a more successful landing page.
A/B testing helps you ensure you are making the best page possible by comparing different versions of this page to one another. If you’re trying to create the highest converting landing page for your visitors, using A/B testing can help you test different strategies and approaches to make sure you’re giving users the best experience possible. This may take some time however, because you will have to study the operation and analytics per variant on the analytics dashboard. Each version will be dependent on the parameters you set which you can certainly do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
Aside from these features you can also: Instapage External Tracking
- Define conversion goals in the Builder menu and see them on your analytics dashboard
- You can look at all of your leads from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the traffic split for different versions you set on your A/B test
- Integrate with digital advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion numbers
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage External Tracking
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Impact
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing Instapage External Tracking
Just how much does Instapage cost? It’s a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but comes with adequate resources you need for your company.
Landing page experiences, unique traffic, team members and workspaces have some restrictions in the business plan and even at the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with just a couple of landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you are a medium to large sized agency with marketing teams, advertising teams, and run a ton of different ads, promotions, events to deal with numerous customers, then yes Instapage is definitely worth the shot.
It is important to recall that Instapage’s structure and general features are designed more for a group or team, instead of a solo blogger. With that being said, Instapage might not come off as cheap but the price you pay for the value you get does not leave you short-changed either.
Conclusion Instapage External Tracking
Instapage is among the most powerful landing page builders to date. It’s definitely a standout machine out of many landing page builders. Even though the features may seem overwhelming at first, Instapage suits perfectly for novices thanks to how simple and streamlined their interface, is from their Builder attributes down to their innovative functionality features like adding html or CSS code.
If you do not need a landing page builder as innovative as Instapage, there are always cheaper alternatives you may choose, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you choose to try Instapage, you won’t be disappointed.