Building optimized and beautiful landing pages is a challenging feat. That is, without a successful landing page-builder. You need better conversion rates for your sales, right?
Landing page builders nowadays are quite easy to use. You wouldn’t even need basic coding skills to make an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a go.
Instapage provides a broad range of optimization and analytics features. Like any business site owner, landing pages are crucial to converting sales and generating leads. That means the features that help you understand your market most and boost your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I will share with you what makes Instapage a fantastic page builder and possibly, you’ll be convinced to use Instapage on your own.
Pros and Cons Instapage Edit Text
- More than 200 landing page templates to use
- Conversion Objectives and analytics are built-in capabilities
- Perfect for working with team members or groups
- Solid A/B testing and easy to use
- Chat support is very helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and staff members who can also edit on the landing page simultaneously
- Perfect for beginners
- Publishing options make landing page construction all the more easy
- Hosting is taken care of
- Analytics and tools help track user experience on your site and enhance it over time
- Easily incorporate various third party services like Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous benefits for both beginner and advanced users alike.
Yes, they are expensive but Instapage prices high for a lot of reasons. It is a high-powered landing page builder that is truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress rather than Instapage, that is exactly what the next section covers.
Instapage vs. WordPress Instapage Edit Text
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you’re right. The page builder WordPress offers is indeed capable and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your website and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features which are extremely useful when collaborating as a team or in an agency and you’ll be able to handle multiple landing pages from just 1 account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget components on Instapage’s side.
This is the section you’ve all been waiting for. This is where we take an in-depth investigation of the gears behind Instapage, what their features are, and what they can do for your company.
Instapage provides a broad assortment of templates to choose from that are highly converting and amazing in both design and layout. This is just one reason that contribute to the easy page construction process using Instapage. The layouts itself are elegant, crisp, and make a minimalist vibe that presents a clear definition and outline of what you are selling along with the headlines, CTA, and various elements you add in the page.
Instablocks Instapage Edit Text
The main advantage of using Instablocks is having the ability to re-use landing pages you’ve created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either choose from the Instablock templates or create your own and save it as your own to use in the future. Moreover, you can save the landing page you built as a global block to upgrade multiple landing pages you plan to create in the long run too. What I love about the Instablocks feature aside from its personalization aspect is how effectively it is possible to make a landing page under a short amount of time also.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every site that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version don’t match or at least don’t carry the identical content or information, they might have second thoughts. More importantly, users spend more time on their mobile devices than they do on their own computers. It is for that reason alone that having a mobile-responsive version and a user-friendly interface are highly essential factors to take into account.
Luckily, using the AMP page feature on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites such as WordPress. Instead of generating an AMP page from scratch, you can even use pre-existing landing pages you assembled and convert them easily into AMP pages by saving them in to your Instablocks folder and then opening the document after you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike most page builders, there are limitations in their drag and drop builder functions and some are pre-set to follow a certain layout, block construction, and template design.
You will also have access to an image management program and a plethora of design add-ons to use. Using the toolbar and selecting from the widgets menu is also extremely easy. Widgets include adding an image, video, desktop design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and group the layout according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all the page elements grouped together and secured, whether it is in a desktop or mobile layout.
Integrated Collaborative Feature Instapage Edit Text
The collaborative feature is just one of the many attributes Instapage offers that stands out among many landing page builders. It is possible to comment in real time. It’s as simple as clicking on a specific design element and leaving comments for members.
It is possible to notify members when they’re mentioned in a comment via email or reply in real time. You can also set the visibility of threaded conversations on different visibility levels either to the group or to everyone.
Inviting guests to look at the landing page is also easy, through copying the internal link of your page builder to invite customers. Lastly, you can create password-protected landing pages when inviting customers to view your landing page for improved security.
To access the comment thread, you may readily locate it in the left part of your display with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by handling all pages and sub-accounts along with your domains and integrations. In every sub-account you can manage the publishing of domains and pages on your favorite Content Management System.
The branded email notification feature allows you to send branded email messages to customers and stakeholders, regarding any updates or direct acquisitions with your own distinctive design and layout to improve professionalism and foster stronger relationships.
Lastly, the audit log feature lets you track user activity, changes, and any background by filtering the sub-account you specifically wish to track along with any particular dates that you wish to go over.
Publishing is made easy in Instapage in which you can publish in your own custom domains or via built-in site extensions of the site such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account access with no login credentials via a CMS token. This makes publishing flexible and flexible when it comes to handling tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is one of the best tools to use to create a more successful landing page.
A/B testing helps you ensure you’re making the best page possible by comparing different versions of the page to one another. If you’re trying to create the highest converting landing page for your visitors, using A/B testing helps you test different strategies and approaches to ensure you’re giving users the best experience you can. This may take some time though, since you will have to study the performance and analytics per variant on the analytics dashboard. Each version will be dependent on the parameters that you set which you can certainly do as well.
In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
Aside from these features you can also: Instapage Edit Text
- Define conversion goals from the Builder menu and see them on your analytics dashboard
- You can look at all of your prospects from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the traffic split for different versions you set on your A/B test
- Integrate with digital advertising platforms like Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion rates
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage Edit Text
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Impact
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing Instapage Edit Text
Just how much does Instapage cost? It is a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but includes adequate tools you need for your company.
Landing page experiences, unique visitors, team members and workspaces have some restrictions in the business plan and even at the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with just a couple of landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you’re a moderate to large sized agency with marketing teams, advertising teams, and run a lot of different advertisements, promotions, events to deal with various clients, then yes Instapage is definitely worth the shot.
It is important to recall that Instapage’s structure and general features are designed more for a group or team, rather than a solo blogger. With that being said, Instapage may not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed either.
Conclusion Instapage Edit Text
Instapage is one of the most powerful landing page builders to date. It is definitely a standout machine among many landing page builders. Even though the features may seem overwhelming at first, Instapage suits perfectly even for novices thanks to how easy and streamlined their interface, is from their Builder features down to their innovative performance features like adding html or CSS code.
If you don’t want a landing page builder as innovative as Instapage, there are always cheaper alternatives you may choose, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you choose to attempt Instapage, you won’t be disappointed.