Building optimized and beautiful landing pages is a challenging feat. That is, without a successful landing page-builder. You want better conversion rates for your sales, right?
Landing page builders nowadays are extremely easy to use. You would not even need basic coding skills to make an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a try.
Instapage provides a broad range of optimization and analytics features. Like any business site owner, landing pages are crucial to converting sales and generating leads. That means the features that help you understand your audience most and boost your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I will share with you what makes Instapage a fantastic page builder and possibly, you are going to be convinced to use Instapage for yourself.
Pros and Cons Instapage Drop Down Items
- More than 200 landing page templates to use
- Conversion goals and analytics are built-in capabilities
- Fantastic for working with team members or groups
- Solid A/B testing and easy to use
- Chat support is very helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and staff members that can also edit on the landing page simultaneously
- Perfect for beginners
- Publishing options make creating landing page building all the more easy
- Hosting is cared for
- Analytics and tools help track user experience on your site and improve it over time
- Easily integrate various third party services such as Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous benefits for both beginner and advanced users alike.
Yes, they are pricey but Instapage costs high for many reasons. It’s a high-powered landing page builder that’s truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress rather than Instapage, that is exactly what the next section covers.
Instapage vs. WordPress Instapage Drop Down Items
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you’re right. The page builder WordPress offers is really powerful and also reliable. But here are three reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your website and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features which are extremely useful when working as a team or in an agency and you’ll be able to handle multiple landing pages from just 1 account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget elements on Instapage’s side.
This is the section you have been waiting for. This is where we have an in-depth investigation of the gears behind Instapage, what their features are, and what they can do for your company.
Instapage provides a broad assortment of templates to select from which are highly converting and amazing in both design and layout. This is just one reason that contribute to the easy page construction process using Instapage. The designs itself are elegant, crisp, and create a minimalist vibe which presents a clear definition and outline of what you are selling together with the headlines, CTA, and various components you add in the page.
Instablocks Instapage Drop Down Items
The principal benefit of using Instablocks is being able to re-use landing pages you have created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either select from the Instablock templates or create your own and save it as your own to use later on. Moreover, you can save the landing page you built as a global block to upgrade multiple landing pages you plan to create in the long run also. What I love about the Instablocks feature apart from its personalization aspect is how efficiently it is possible to make a landing page under a short amount of time as well.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every site that also provides a mobile version has to be in sync and well-coordinated. If users found out that your site and the mobile version don’t match or at least do not carry the identical content or information, they may have second thoughts. More importantly, users spend more time on their mobile devices than they do on their computers. It’s for that reason alone that using a mobile-responsive version and a user friendly interface are highly essential aspects to take into account.
Luckily, using the AMP page attribute on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites such as WordPress. Rather than generating an AMP page from scratch, you may also use pre-existing landing pages you built and convert them easily into AMP pages by storing them into your Instablocks folder and then opening the file once you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike most page builders, there are limitations in their drag and drop builder functions and some are already pre-set to follow a particular design, block structure, and template design.
You’ll also have access to an image management system and a plethora of layout add-ons to use. Using the toolbar and selecting in the widgets menu is also extremely straightforward. Widgets include adding an image, video, desktop design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and group the layout according to how you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all the page elements grouped together and locked, whether it’s in a desktop or mobile design.
Integrated Collaborative Feature Instapage Drop Down Items
The collaborative feature is one of the many attributes Instapage offers that stands out among many landing page builders. You can comment in real time. It’s as simple as clicking on a specific design element and leaving comments for members.
You can notify members when they are mentioned in a comment via email or reply in real time. You can also set the visibility of threaded discussions on different visibility levels either to the group or to everyone.
Inviting guests to view the landing page is also simple, through copying the inner link of your page builder to encourage clients. Lastly, you can create password-protected landing pages when inviting clients to see your landing page for better security.
To access the comment thread, you may readily locate it at the left portion of your display with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by handling all pages and sub-accounts together with your domains and integrations. In each sub-account you can deal with the publishing of domains and pages on your favorite Content Management System.
The branded email notification feature allows you to send messages that are branded to clients and stakeholders, regarding any updates or lead acquisitions with your own distinctive design and layout to boost professionalism and foster stronger relationships.
Finally, the audit log feature allows you to track user activity, changes, and any background by filtering the sub-account you specifically want to track along with any particular dates that you want to go over.
Publishing is made easy in Instapage in which you can publish in your own custom domain names or via built-in site extensions of the website such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account accessibility without any login credentials via a CMS token. This makes publishing flexible and flexible when it comes to handling tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature lets you monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is among the best tools to use to create a more effective landing page.
A/B testing aids you to ensure you’re making the best page possible by comparing different versions of the page to one another. If you’re looking to create the highest converting landing page for your visitors, using A/B testing can help you test different strategies and approaches to make sure you’re providing users the best experience possible. This may take some time however, because you’ll have to study the operation and analytics per variant on the analytics dashboard. Each version will be dependent on the parameters you set which you can easily do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Aside from these features you can also: Instapage Drop Down Items
- Define conversion goals in the Builder menu and see them on your analytics dashboard
- You can look at all your prospects from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the traffic split for different versions you put on your A/B test
- Integrate with electronic advertising platforms like Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion rates
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage Drop Down Items
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Instapage Drop Down Items
Just how much does Instapage cost? It is a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but includes sufficient resources you need for your company.
Landing page experiences, unique traffic, team members and workspaces have some restrictions in the business plan and even in the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with only a couple of landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you are a medium to large sized service with marketing teams, advertising teams, and run a lot of different advertisements, promotions, events to deal with various customers, then yes Instapage is definitely worth the shot.
It is important to recall that Instapage’s structure and overall features are designed more for a team or group, rather than a solo blogger. With that being said, Instapage might not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed either.
Conclusion Instapage Drop Down Items
Instapage is among the most powerful landing page builders to date. It’s definitely a standout machine out of many landing page builders. Even though the features may seem overwhelming at first, Instapage suits perfectly for novices thanks to how easy and compact their dashboard, is from their Builder features down to their innovative performance features such as adding html or CSS code.
If you do not need a landing page builder as innovative as Instapage, there are always cheaper alternatives you may opt for, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you choose to attempt Instapage, you won’t be disappointed.