Building optimized and beautiful landing pages is a tough feat. That is, without an effective landing page-builder. You need better conversion rates for your sales, right?
Landing page builders nowadays are quite easy to use. You would not even need basic coding skills to make an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a try.
Instapage provides a broad range of analytics and optimization features. Like any business site owner, landing pages are essential to converting sales and generating leads. That means the characteristics that enable you to understand your audience most and improve your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and perhaps, you are going to be convinced to use Instapage on your own.
Pros and Cons Instapage Drip
- Over 200 landing page templates to use
- Conversion Objectives and analytics are built-in capabilities
- Fantastic for collaborating with team members or groups
- Solid A/B testing and easy to use
- Chat support is very helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and staff members who can also edit on the landing page at the same time
- Fantastic for beginners
- Publishing options make landing page building all the more easy
- Hosting is cared for
- Analytics and tools help monitor user experience on your site and improve it over time
- Easily incorporate various third party services like Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous advantages for both beginner and advanced users alike.
Yes, they are pricey but Instapage prices high for many reasons. It’s an impressive landing page builder that is truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress instead of Instapage, that is exactly what the next section covers.
Instapage vs. WordPress Instapage Drip
You might be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you are right. The page builder WordPress offers is indeed powerful and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your site and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features that are extremely useful when collaborating as a team or in an agency and you’ll be able to handle multiple landing pages from just one account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.
This is the section you’ve all been waiting for. This is where we have an in-depth investigation of the gears behind Instapage, what their features are, and what they can do for your company.
Instapage provides a broad range of templates to choose from which are highly converting and amazing in both design and layout. This is just one reason that contribute to the simple page construction process using Instapage. The designs itself are elegant, crisp, and create a minimalist vibe which presents a clear definition and outline of what you’re selling together with the headlines, CTA, and various components you add into the page.
Instablocks Instapage Drip
The principal benefit of using Instablocks is having the ability to re-use landing pages you’ve created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either choose from the Instablock templates or create your own and save it as your own to use in the future. In addition, you can save the landing page you built as a global block to update multiple landing pages you plan to create in the future also. What I love about the Instablocks feature apart from its personalization aspect is how efficiently it is possible to make a landing page under a brief amount of time as well.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every website that also provides a mobile version needs to be in sync and well-coordinated. If users found out that your website and the mobile version don’t match or at least do not carry the same content or information, they might have second thoughts. More importantly, users spend more time on their mobile devices than they do on their own computers. It is for that reason alone that using a mobile-responsive version and a user friendly interface are highly essential aspects to consider.
Fortunately, using the AMP page attribute on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites like WordPress. Instead of generating an AMP page from scratch, you can also use pre-existing landing pages you assembled and convert them easily into AMP pages by saving them in to your Instablocks folder and then opening the document once you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike most page builders, there are limitations in their drag and drop builder functions and some are pre-set to follow a particular design, block construction, and template design.
You’ll also have access to an image management system and a host of design add-ons to use. Using the toolbar and selecting in the widgets menu is also extremely straightforward. Widgets include adding a picture, video, desktop design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and group the design according to the way you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all the page elements grouped together and secured, whether it is in a desktop or mobile design.
Integrated Collaborative Feature Instapage Drip
The collaborative feature is just one of many features Instapage offers that stands out among many landing page builders. You can comment in real time. It’s as simple as clicking on a particular design element and leaving comments for members.
It is possible to notify members when they are mentioned in a comment via email or respond in real time. You can also set the visibility of threaded conversations on different visibility levels either to the group or to everyone.
Inviting guests to view the landing page is also easy, through copying the inner link of your page builder to invite clients. Finally, you can create password-protected landing pages when inviting customers to see your landing page for improved security.
To get the comment thread, you may easily locate it in the left portion of your display with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by managing all pages and sub-accounts along with your domains and integrations. In every sub-account you can deal with the publishing of pages and domains on your favorite Content Management System.
The branded email notification feature allows you to send messages that are branded to clients and stakeholders, regarding any updates or lead acquisitions with your own distinctive design and layout to boost professionalism and foster stronger relationships.
Lastly, the audit log feature lets you monitor user activity, changes, and any history by filtering the sub-account you specifically wish to track along with any particular dates you wish to go over.
Publishing is made easy in Instapage in which you can publish in your own custom domain names or through built-in site extensions of the site such as WordPress, Drupal, and Facebook.
You can also give team members account or sub-account access with no login credentials via a CMS token. This makes publishing flexible and versatile when it comes to managing tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature allows you to track user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is among the best tools to use to create a more effective landing page.
A/B testing helps you ensure you are making the best page possible by comparing different versions of the page to one another. If you’re trying to create the highest converting landing page for your customers, using A/B testing helps you test various strategies and approaches to make sure you’re providing users the best experience possible. This may take some time however, because you will have to study the performance and analytics per version on the analytics dashboard. Each version will be dependent on the parameters that you set which you can easily do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Aside from these features you can also: Instapage Drip
- Define conversion goals from the Builder menu and view them on your analytics dashboard
- You can look at all of your prospects from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the visitors split for different versions you set on your A/B test
- Integrate with digital advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion rates
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage Drip
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Instapage Drip
So how much does Instapage cost? It is a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but includes sufficient tools you need for your business.
Landing page experiences, unique visitors, team members and workspaces have some restrictions in the business plan and even in the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with only a few landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you are a medium to large sized service with marketing teams, advertising teams, and run a lot of different advertisements, promotions, events to connect with numerous customers, then yes Instapage is definitely worth the shot.
It’s important to remember that Instapage’s structure and general features are designed more for a team or group, rather than a solo blogger. With that being said, Instapage may not come off as cheap but the price you pay for the value you get does not leave you short-changed either.
Conclusion Instapage Drip
Instapage is one of the most effective landing page builders to date. It’s definitely a standout machine out of several landing page builders. Even though the features may seem overwhelming at first, Instapage suits perfectly even for beginners thanks to how simple and streamlined their dashboard, is from their Builder attributes down to their innovative performance features such as adding html or CSS code.
If you don’t need a landing page builder as powerful as Instapage, there are always cheaper alternatives you can choose, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you decide to try Instapage, you won’t be disappointed.