Building optimized and beautiful landing pages is a challenging feat. That is, without an effective landing page-builder. You want better conversion rates for your own sales, right?
Landing page builders nowadays are extremely easy to use. You wouldn’t even need basic coding skills to make an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a try.
Instapage provides a broad selection of analytics and optimization features. Like every business site operator, landing pages are essential to converting sales and generating leads. That means the features that enable you to understand your market most and boost your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and perhaps, you’ll be convinced to use Instapage on your own.
Pros and Cons Instapage Down Time
- More than 200 landing page templates to use
- Conversion Objectives and analytics are built-in features
- Fantastic for collaborating with team members or groups
- Solid A/B testing and easy to use
- Chat support is extremely helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and team members that can also edit on the landing page simultaneously
- Fantastic for beginners
- Publishing options make landing page construction all the simpler
- Hosting is cared for
- Analytics and tools help monitor user experience on your site and enhance it over time
- Easily integrate various third party services such as Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous advantages for both beginner and advanced users alike.
Yes, they are expensive but Instapage prices high for many reasons. It is a high-powered landing page builder that’s truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress rather than Instapage, that is exactly what this next section covers.
Instapage vs. WordPress Instapage Down Time
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you’re right. The webpage builder WordPress offers is really powerful and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your website and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features that are extremely useful when working as a team or in an agency and you’ll be able to handle multiple landing pages from only 1 account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.
This is the section you have all been waiting for. This is where we have an in-depth investigation of the gears behind Instapage, what their features are, and what they can do for your business.
Instapage provides a broad range of templates to select from which are highly converting and amazing in both design and layout. This is just one reason that result in the simple page building process using Instapage. The designs itself are elegant, crisp, and make a minimalist vibe which presents a clear definition and outline of what you are selling along with the headlines, CTA, and various components you add in the page.
Instablocks Instapage Down Time
The main benefit of using Instablocks is having the ability to re-use landing pages you’ve created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either choose from the Instablock templates or create your own and save it as your own to use in the future. In addition, you can save the landing page you built as a global block to update multiple landing pages you intend to create in the long run too. What I love about the Instablocks feature aside from its personalization aspect is how efficiently you can create a landing page under a brief amount of time as well.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every website that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version don’t match or at least don’t carry the same content or information, they may have second thoughts. More importantly, users spend more time on their mobile devices than they do on their computers. It’s for that reason alone that having a mobile-responsive version and a user friendly interface are highly essential factors to take into account.
Fortunately, using the AMP page feature on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites like WordPress. Rather than generating an AMP page from scratch, you may even use pre-existing landing pages you built and convert them easily into AMP pages by storing them in to your Instablocks folder and then opening the document once you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike most page builders, there are limitations in their drag and drop builder functions and a few are pre-set to follow a particular layout, block construction, and template design.
You’ll also have access to an image management program and a plethora of layout add-ons to use. Using the toolbar and selecting from the widgets menu is also extremely straightforward. Widgets include adding an image, video, desktop design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and group the layout according to the way you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all the page elements grouped together and secured, whether it is in a desktop or mobile design.
Integrated Collaborative Feature Instapage Down Time
The collaborative feature is just one of many features Instapage provides that stands out among many landing page builders. You can comment in real time. It’s as simple as clicking on a particular design element and leaving comments for members.
You can notify members when they are mentioned in a comment via email or respond in real time. You can also set the visibility of threaded discussions on different visibility levels either to the group or to everyone.
Inviting guests to look at the landing page is also simple, through copying the inner link of your page builder to encourage clients. Finally, you can create password-protected landing pages when inviting clients to view your landing page for better security.
To get the comment thread, you may readily locate it at the left part of your screen with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by handling all pages and sub-accounts together with your domains and integrations. In each sub-account you can manage the publishing of pages and domains on your preferred Content Management System.
The branded email notification feature allows you to send messages that are branded to clients and stakeholders, regarding any updates or direct acquisitions with your own distinctive design and layout to improve professionalism and foster stronger relationships.
Finally, the audit log feature allows you to track user activity, changes, and any background by filtering the sub-account you especially want to track together with any particular dates that you want to go over.
Publishing is made easy in Instapage where you can publish on your own custom domain names or through built-in site extensions of this website such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account access with no login credentials through a CMS token. This makes publishing flexible and versatile when it comes to handling tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature lets you track user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is among the best tools to use to create a more successful landing page.
A/B testing helps you ensure you’re making the best page possible by comparing different versions of this page to one another. If you’re looking to produce the highest converting landing page for your visitors, using A/B testing can help you test various strategies and approaches to ensure you’re providing users the best experience possible. This may take some time though, since you will have to study the performance and analytics per version on the analytics dashboard. Each version will depend on the parameters that you set which you can certainly do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
Apart from these features you can also: Instapage Down Time
- Define conversion goals from the Builder menu and see them in your analytics dashboard
- You can look at all of your prospects from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the traffic split for different versions you put on your A/B test
- Integrate with electronic advertising platforms like Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion rates
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage Down Time
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing Instapage Down Time
Just how much does Instapage cost? It is a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but includes sufficient resources you need for your business.
Landing page experiences, unique traffic, team members and workspaces have some limitations in the business plan and even in the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with only a couple of landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you’re a medium to large sized agency with marketing teams, advertising teams, and run a ton of different advertisements, promotions, events to deal with numerous clients, then yes Instapage is definitely worth the shot.
It’s important to remember that Instapage’s structure and general features are designed more for a team or group, rather than a solo blogger. With that being said, Instapage may not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed either.
Conclusion Instapage Down Time
Instapage is one of the most powerful landing page builders to date. It is definitely a standout machine among many landing page builders. Although the features might appear overwhelming at first, Instapage suits perfectly for beginners thanks to how easy and compact their dashboard, is from their Builder attributes down to their advanced functionality features such as adding html or CSS code.
If you do not want a landing page builder as powerful as Instapage, there are always cheaper alternatives you can choose, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you choose to try Instapage, you won’t be disappointed.