Building optimized and beautiful landing pages is a challenging feat. That is, without an effective landing page-builder. You want better conversion rates for your own sales, right?
Landing page builders today are extremely easy to use. You would not even need basic coding skills to create an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a go.
Instapage provides a broad selection of optimization and analytics features. Like every business site owner, landing pages are crucial to converting sales and generating leads. That means the features that help you understand your market most and boost your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?
In this review, I will share with you what makes Instapage a fantastic page builder and perhaps, you’ll be convinced to use Instapage on your own.
Pros and Cons Instapage Dns Records
- More than 200 landing page templates to use
- Conversion Objectives and analytics are built-in capabilities
- Fantastic for working with team members or groups
- Solid A/B testing and simple to use
- Chat support is extremely helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and staff members who can also edit on the landing page at the same time
- Perfect for beginners
- Publishing options make landing page construction all the more easy
- Hosting is taken care of
- Analytics and tools help track user experience on your site and improve it over time
- Easily incorporate various third party services like Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous benefits for both novice and advanced users alike.
Yes, they are expensive but Instapage costs high for a lot of reasons. It is an impressive landing page builder that is truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress instead of Instapage, that’s what the next section covers.
Instapage vs. WordPress Instapage Dns Records
You may be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you are right. The page builder WordPress offers is indeed capable and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your site and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features which are extremely useful when collaborating as a team or in an agency and you can manage multiple landing pages from just 1 account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.
This is the section you have been waiting for. This is where we take an in-depth investigation of the gears behind Instapage, what their features are, and what they can do for your company.
Instapage provides a broad assortment of templates to choose from which are highly converting and amazing in both design and layout. This is just one of the reasons that contribute to the simple page construction process using Instapage. The designs itself are elegant, crisp, and make a minimalist vibe which presents a clear definition and outline of what you are selling together with the headlines, CTA, and various elements you add into the page.
Instablocks Instapage Dns Records
The main benefit of using Instablocks is being able to re-use landing pages you’ve created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either choose from the Instablock templates or create your own and save it as your own to use in the future. In addition, you can save the landing page you built as a global block to upgrade multiple landing pages you intend to create in the long run also. What I love about the Instablocks feature aside from its personalization aspect is how efficiently you can make a landing page under a short amount of time also.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every website that also provides a mobile version has to be in sync and well-coordinated. If users found out that your website and the mobile version do not match or at least do not carry the same content or information, they might have second thoughts. What’s more, users spend more time on their mobile devices than they do on their own computers. It is for that reason alone that having a mobile-responsive version and a user friendly interface are highly essential aspects to consider.
Luckily, using the AMP page attribute on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites like WordPress. Instead of creating an AMP page from scratch, you can also use pre-existing landing pages you built and convert them easily into AMP pages by storing them in to your Instablocks folder and then opening the document once you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike many page builders, there are limitations in their drag and drop builder functions and a few are already pre-set to follow a certain design, block structure, and template design.
You’ll also have access to an image management program and a host of layout add-ons to use. Using the toolbar and selecting from the widgets menu is also very straightforward. Widgets include adding a picture, video, desktop design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and group the layout according to the way you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all the page elements grouped together and secured, whether it is in a desktop or mobile design.
Integrated Collaborative Feature Instapage Dns Records
The collaborative feature is just one of many attributes Instapage provides that stands out among many landing page builders. You can comment in real time. It’s as simple as clicking on a specific design element and leaving comments for members.
You can notify members when they are mentioned in a comment via email or reply in real time. You can even set the visibility of threaded conversations on different visibility levels either to the group or to everyone.
Inviting guests to view the landing page is also easy, through copying the internal link of your page builder to encourage customers. Lastly, you can create password-protected landing pages when inviting clients to view your landing page for improved security.
To access the comment thread, you can readily locate it in the left part of your display with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by managing all pages and sub-accounts together with your domains and integrations. In every sub-account you can manage the publishing of pages and domains on your favorite Content Management System.
The branded email notification feature permits you to send messages that are branded to customers and stakeholders, regarding any updates or direct acquisitions with your own distinctive design and layout to improve professionalism and foster stronger relationships.
Finally, the audit log feature allows you to track user activity, changes, and any history by filtering the sub-account you especially wish to track along with any specific dates that you wish to go over.
Publishing is made simple in Instapage in which you can publish in your own custom domain names or via built-in site extensions of this site such as WordPress, Drupal, and Facebook.
You can also give team members account or sub-account access without any login credentials via a CMS token. This makes publishing flexible and versatile when it comes to handling tons of published pages.
Heat Maps and A/B Testing
The heat map feature lets you track user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is among the best tools to use to produce a more successful landing page.
A/B testing aids you to ensure you are making the best page possible by comparing different versions of the page to one another. If you’re looking to create the highest converting landing page for your customers, using A/B testing helps you test different strategies and approaches to ensure you’re giving users the best experience possible. This may take some time however, since you will have to study the performance and analytics per version on the analytics dashboard. Each version will be dependent on the parameters that you set which you can easily do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Aside from these features you can also: Instapage Dns Records
- Define conversion goals in the Builder menu and see them in your analytics dashboard
- You can look at all of your leads from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the traffic split for different versions you put on your A/B test
- Integrate with electronic advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion rates
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage Dns Records
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing Instapage Dns Records
Just how much does Instapage cost? It is a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but comes with adequate tools you need for your company.
Landing page experiences, unique visitors, team members and workspaces have some limitations in the business plan and even in the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with just a few landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you are a medium to large sized service with marketing teams, advertising teams, and run a ton of different advertisements, promotions, events to deal with various customers, then yes Instapage is certainly worth the shot.
It is important to remember that Instapage’s structure and general features are designed more for a group or team, instead of a solo blogger. With that being said, Instapage might not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed either.
Conclusion Instapage Dns Records
Instapage is one of the most effective landing page builders to date. It is definitely a standout machine among many landing page builders. Even though the features may seem overwhelming at first, Instapage suits perfectly even for novices thanks to how simple and compact their interface, is from their Builder features down to their advanced performance features like adding html or CSS code.
If you don’t need a landing page builder as innovative as Instapage, there are always cheaper alternatives you can opt for, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you decide to try Instapage, you won’t be disappointed.