Building optimized and beautiful landing pages is a tough feat. That is, without a successful landing page-builder. You want better conversion rates for your own sales, right?
Landing page builders nowadays are extremely easy to use. You would not even need basic coding skills to create an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a try.
Instapage provides a broad range of analytics and optimization features. Like every business site operator, landing pages are essential to converting sales and generating leads. That means the characteristics that help you understand your market most and boost your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I will share with you what makes Instapage a fantastic page builder and perhaps, you’ll be convinced to use Instapage on your own.
Pros and Cons Instapage Director Of Brand
- Over 200 landing page templates to use
- Conversion goals and analytics are built-in features
- Perfect for collaborating with team members or groups
- Solid A/B testing and simple to use
- Chat support is very helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
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Benefits of Utilizing Instapage
- Collaborate with multiple users and staff members who can also edit on the landing page simultaneously
- Fantastic for beginners
- Publishing options make landing page building all the simpler
- Hosting is taken care of
- Analytics and tools help track user experience on your site and improve it over time
- Easily incorporate various third party services such as Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous benefits for both novice and advanced users alike.
Yes, they are expensive but Instapage prices high for a lot of reasons. It’s a high-powered landing page builder that’s truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress rather than Instapage, that’s exactly what the next section covers.
Instapage vs. WordPress Instapage Director Of Brand
You may be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you’re right. The page builder WordPress offers is indeed capable and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your website and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features which are extremely useful when collaborating as a team or in an agency and you’ll be able to manage multiple landing pages from only 1 account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget elements on Instapage’s side.
This is the section you’ve been waiting for. This is where we have an in-depth investigation of the gears behind Instapage, what their attributes are, and what they can do for your business.
Instapage provides a broad assortment of templates to choose from which are highly converting and amazing in both design and layout. This is just one reason that result in the easy page construction process using Instapage. The layouts itself are elegant, crisp, and make a minimalist vibe which presents a clear definition and outline of what you’re selling together with the headlines, CTA, and various components you add into the page.
Instablocks Instapage Director Of Brand
The main advantage of using Instablocks is being able to re-use landing pages you have created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either select from the Instablock templates or create your own and save it as your own to use in the future. Moreover, you can save the landing page you built as a global block to upgrade multiple landing pages you plan to create in the long run too. What I love about the Instablocks feature aside from its personalization aspect is how efficiently you can make a landing page under a short amount of time as well.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every site that also provides a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version don’t match or at least do not carry the same content or information, they might have second thoughts. More importantly, users spend more time on their mobile devices than they do on their computers. It is for that reason alone that having a mobile-responsive version and a user-friendly interface are highly essential factors to consider.
Fortunately, using the AMP page feature on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites like WordPress. Rather than creating an AMP page from scratch, you can also use pre-existing landing pages you assembled and convert them easily into AMP pages by saving them into your Instablocks folder and then opening the document once you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike many page builders, there are constraints in their drag and drop builder functions and some are already pre-set to adjust to a particular design, block construction, and template design.
You’ll also have access to an image management system and a host of design add-ons to use. Using the toolbar and selecting from the widgets menu is also extremely easy. Widgets include adding a picture, video, desktop design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and group the layout according to how you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all the page elements grouped together and locked, whether it is in a desktop or mobile design.
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Integrated Collaborative Feature Instapage Director Of Brand
The collaborative feature is just one of the many features Instapage provides that stands out among many landing page builders. It is possible to comment in real time. It’s as simple as clicking on a specific design element and leaving comments for members.
It is possible to notify members when they are mentioned in a comment via email or reply in real time. You can also set the visibility of threaded discussions on different visibility levels either to the team or to everyone.
Inviting guests to look at the landing page is also simple, through copying the internal link of your page builder to encourage clients. Finally, you can create password-protected landing pages when inviting customers to see your landing page for improved security.
To access the comment thread, you can readily locate it in the left portion of your display with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by handling all pages and sub-accounts along with your domains and integrations. In each sub-account you can manage the publishing of pages and domains on your preferred Content Management System.
The branded email notification feature allows you to send messages that are branded to clients and stakeholders, regarding any updates or lead acquisitions with your own unique design and layout to boost professionalism and foster stronger relationships.
Lastly, the audit log feature allows you to monitor user activity, changes, and any background by filtering the sub-account you specifically wish to track together with any specific dates you want to go over.
Publishing is made easy in Instapage where you can publish on your own custom domains or via built-in site extensions of the website such as WordPress, Drupal, and Facebook.
You can also give team members account or sub-account access with no login credentials through a CMS token. This makes publishing flexible and flexible when it comes to managing tons of published pages.
Heat Maps and A/B Testing
The heat map feature allows you to track user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is one of the best tools to use to create a more effective landing page.
A/B testing helps you ensure you are making the best page possible by comparing different versions of the page to one another. If you’re trying to create the highest converting landing page for your visitors, using A/B testing can help you test various strategies and approaches to make sure you’re providing users the best experience you can. This may take some time however, because you’ll have to study the performance and analytics per variant on the analytics dashboard. Each version will depend on the parameters that you set which you can easily do as well.
In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
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Apart from these features you can also: Instapage Director Of Brand
- Define conversion goals in the Builder menu and view them in your analytics dashboard
- You can look at all of your leads from the analytics dashboard
- View your page’s conversion rate
- You can adjust the traffic split for different versions you set on your A/B test
- Integrate with digital advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion numbers
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage Director Of Brand
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Instapage Director Of Brand
Just how much does Instapage cost? It is a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but comes with adequate tools you need for your business.
Landing page experiences, unique traffic, team members and workspaces have some limitations in the business plan and even at the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with just a few landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you are a moderate to large sized agency with marketing teams, advertising teams, and run a lot of different ads, promotions, events to deal with various customers, then yes Instapage is definitely worth the shot.
It is important to remember that Instapage’s structure and overall features are designed more for a group or team, rather than a solo blogger. With that being said, Instapage may not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed either.
Conclusion Instapage Director Of Brand
Instapage is one of the most powerful landing page builders to date. It’s definitely a standout machine among many landing page builders. Although the features might appear overwhelming at first, Instapage suits perfectly for novices thanks to how simple and compact their interface, is from their Builder features down to their innovative performance features such as adding html or CSS code.
If you do not need a landing page builder as innovative as Instapage, there are always cheaper alternatives you can choose, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you choose to try Instapage, you won’t be disappointed.