If you have come across landing page builders, you may have heard about Instapage. The powerhouse platform offers users a streamlined, creative design experience.
Unfortunately, Instapage isn’t for everyone. Maybe the cost is too high. Maybe you don’t enjoy using Instapage. Or maybe you simply need a second option for comparison. Whatever the case, there are many Instapage choices with lower price offers and intensive capabilities.
What’s a Landing Page? Instapage Conversion
To be clear, a landing page is not a sales funnel builder. A great deal of people still appear to think they are the same. While both carry similar functions, there is a significant distinction between the two.
Although, they both execute a similar goal: create leads.
Like an actual funnel, a funnel builder directs your client to pass through a series of phases until he/she makes the final sale.
A landing page on the other hand, looks like this:
A landing page is a good illustration of product-focused marketing where they focus entirely on welcoming traffic via an advertising link or social networking campaign.
A landing page typically includes:
- 1 Call to Action (CTA)
- 1 webpage
- Used to get information from a customer or client e.g. contact information, or marketing info to use for future references
- Used to promote a sale or
- Is the last page a customer should experience; no upsells or additional promotions
When Should I Use a Landing Page?
If you have to sell one product or service such as a webinar, software app, coaching session, etc.. Because landing pages are product focused, using a landing page streamlines the process to offer a very clear message for your customers.
A funnel builder is much more complicated and serves various needs, for example:
- Multiple webpages
- Multiple CTA’s that each serve a different purpose
- Can collect customer info or contact details
- Can encourage upsells or complementary products
- Directs or funnels a customer through different sale opportunities
A funnel builder may have a landing page also, but uses different webpages to keep the customer interested, engaged, and hopefully purchase whatever the site offers.
When Should I Use a Funnel Builder? Instapage Conversion
If you’ve got a variety of complementary products you need to market alongside your main offer along with any upsells.
Take a physical fitness site for instance. Your primary offer could be gym equipment. Complementary products or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..
Now that we know what a landing page is and how it differs from a funnel builder, let us head on over to a short overview of what Instapage is and how it works.
Instapage: A Brief Overview
Instapage is a powerful landing page builder that’s easy to use even for beginners, and comes with an extensive list of tools and features you can use to promote your business online.
What does Instapage provide:
Collaborative features perfect for larger online businesses or agencies
A whole lot of landing page builder features for design functions, together with tools and analytics to enhance user experience and conversion rates, including A/B testing, which has many benefits.
A lot of third party integrations to streamline your website
What Instapage lacks: Instapage Conversion
Instapage lacks a price-friendly offer and is somewhat pricey for the casual blogger
Instapage is a stand-alone landing page builder; it’s not an all-in-one solution if you’re looking to market or sell various products and services
Instapage Alternatives Instapage Conversion
In this section, we’ll talk about 7 Instapage alternatives, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some might say Unbounce is the perfect Instapage choice, and for good reason. It’s worth noting Unbounce is one of the earliest landing page builders launched, giving the platform many years of experience and user feedback to improve their interface and features.
Unbounce has similar features to Instapage and conveys the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement feature is what allowed Unbounce users to scale enormous Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although not as many as Instapage
- Third-party integrations like MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up creation
Unbounce vs. Instapage
Against Instapage, Unbounce is far more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage provides but don’t want to pay a steep price to make beautiful landing pages, Unbounce is your best choice for the individual user.
Countless landing page templates
Good analytics tools
Dynamic text replacement attribute perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s device formatting is streamlined automatically with minimal editing needed
Can’t publish more than 1 leadpage at a time
Unbounce’s pricing begins at $79/month as shown in their pricing strategies:
If you find Unbounce to still be a costly deal, there’s LeadPages.
What stands out with LeadPages is its cheap deal with access to unlimited traffic and leads even on its cheapest plan.
Yes, it’s a reliable page builder with a ton of landing page templates to use; however, it is not quite as good as Unbounce or Instapage. That’s not to say the standard of LeadPages is bad, but it is just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users specifically, design junkies.
LeadPages gets the job done and while that is mostly what everybody else is looking for, there’s nothing more to expect from LeadPages except that.
Features of LeadPages:
- Two landing page editors – customization for the two varies as well, where the advanced version offers full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily create ads on your Facebook landing page
- Pop-up box feature captures users’ attention more and generates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a solid landing page builder for any online company that’s searching for casual page construction features, minus any in-depth assortment of tools or features.
Pop-up window modals attribute is unique and can genuinely help create more leads; you can place pop-up boxes anywhere on your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall layout is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x reduced:
Thrive Themes Instapage Conversion
As if building landing pages couldn’t get any more special and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the many tools and add-ons you can include in your site to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be installed to boost your participation activity with your visitors. In the end, it’s a great complementary design tool that can help you produce successful landing pages at 5x less the cost.
Characteristics of Thrive Themes:
- Automation software collects testimonial data and displays them on your website
- Email opt-in plugin feature helps you reach your conversion goals; display pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you create more effective content titles
- Quiz builder feature where you can create customized quizzes and improve engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come close to the power of page building Instapage provides, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an excellent option.
1 reason is Thrive Themes doesn’t provide hosting; nonetheless, with WordPress you can expand the editing and layout features WordPress lacks. Second, this is perfect if you really must stick to a tight budget and desire an extra set of tools that will help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide great value for money
Themes + plugins combined are valuable elements worth the cost
Proven lead capture and conversion objectives
You have to host your own site
Lacks in-depth feature range
Can not be used as a standalone landing page builder
You can’t go wrong with an offer like this:
ClickFunnels is far from the same budget range, but makes one hell of an option. With ClickFunnels, you can build landing pages, but if you stick to just building landing pages using ClickFunnels, you’ll also be wasting a great deal of what you’re paying for.
That is because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you thought Instapage was expensive, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page development Countless Page Elements to use, add, and enhance site design and experience
- Converting web pages into mobile friendly formats
- Actionetics feature lets you keep track of visitor stats such as engagement activity and site insights
- Share your funnel easily with friends, colleagues, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is powerful as both a sales funnel & landing page builder. But, Instapage provides quicker landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is a complete platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep cost, it gives a decent deal considering all the features, tools, and marketing campaigns you can do in one platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to make multiple web pages
User friendly and easy to use
Intuitive design and interface
Great affiliate program
Customer support isn’t as great, and chat service is limited
Cheapest plan limits web page creation and traffic
Even with a wide array of features and benefits offered, the price is still quite steep
It is true you get loads of features with ClickFunnels for a hefty bargain, but if you are an online marketer with tons of merchandise, services, and target more than 1 niche for your business, ClickFunnels is a great alternative.
GetResponse isn’t just a landing page builder. It’s also an email advertising software that offers automation and autoresponder features that’s terrific for building your email list.
You also have access to data for your email campaigns, and recent developments have made GetResponse stronger than it was. Along with landing pages and email marketing, you can even automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows using a drag & drop builder
- Responsive designs for email newsletters, which automatically adjusts and optimizes the design when the user is reading it in a mobile device
- Wide options of fonts to use for better design creation
- CRM performance where you can add users to a pipeline according to their activity
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing campaigns you can do besides just page construction. Although GetResponse ranks lower in page building compared to Instapage, the email advertising features, automated funnels, and CRM functions definitely make GetResponse a perfect candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels features in one platform
Strong A/B split testing
Terrific email marketing automation features
Webinar hosting and CRM performance are not provided by many landing page builders, making GetResponse exceptionally unique in this area
Drag and drop editor need improvement
CRM performance is still in its baby stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, especially their cheapest plan, are cheap for any online marketer.
ConvertKit Instapage Conversion
Similar to GetResponse, ConvertKit is a landing page builder which also offers email marketing features. ConvertKit provides a strong visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are just limited to three: text, classic, and modern. This goes for their landing pages as well, with just 30 templates to select from.
What exactly makes ConvertKit stand out? Their ease of use and versatile email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit is also prioritizing email marketing over page building.
Features of ConvertKit:
- Visual automation contractor is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion rates, and top referrers
ConvertKit vs. Instapage Instapage Conversion
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely simple to use compared to most landing page builders.
But, ConvertKit is a more advanced type of email marketing software than it is a landing page builder. It’s perfect for vloggers, content creators, and bloggers or even course creation because of price and versatility purposes.
So yes, do consider ConvertKit for a page builder but just like GetResponse, email automation is it’s biggest benefit.
Very easy to use; no technical loopholes or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based instead of list-based making your organization much more flexible
Terrific customer care
You do not get charged an extra fee if you have duplicate subscribers
Visual automation builder is ahead of what others are offering
Software is constantly updating and evolving per month
Lacks customization features for designing and email tagging
A/B testing isn’t as great
ConvertKit is generous with their pricing offer where it isn’t only cheap but they also offer a free account plan with just as much landing page templates and unlimited CTA’s as the paid one.
You’d be surprised with Kartra. Like Unbounce, it also offers similar features to Instapage except it is an all around platform that can do email marketing, funnel building, HelpDesk, affiliate management, video hosting, shopping cart and a lot more.
We already know Instapage is quite price-y; nevertheless, with Kartra at nearly the exact same price offer you get twice the amount of marketing and sales efforts you can do under a single platform.
Aside from just building landing pages, you may also build sales funnels, do webinar and video hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting alternatives that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different levels; client support
- Host your own membership site to sell all kinds of digital products
- Calendar feature lets you manage appointments with clients and customers easily
- Email automation features, along with easy funnel building creation
Karta vs. Instapage
Karta is an all-in-one platform that can serve various needs of an online business especially for those seeking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and instructional videos
Helpdesk and tracking system are fantastic
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better through integrations
Suited mostly for digital products
Plans are costly for casual bloggers and smaller businesses
Not all third party services are simple to integrate
Conclusion Instapage Conversion
With 7 Instapage options that counter price, features, and the overall magnitude of marketing & sales efforts that a single platform can do, you’re bound to find the right platform that serves your needs best.
Be clear with what you’re looking for, what your internet business needs to grow, and what you’re selling. When you’ve got a clear identity of your organization and what your customers will want to purchase from you, building a landing page should only function as the connection between your client and the sale.
Just remember interface design goes a long way in keeping your clients engaged and entertained while browsing your site. The more compact and clean the website is, the higher your chances of completing that sale.