Building optimized and beautiful landing pages is a challenging feat. That is, without a successful landing page-builder. You want better conversion rates for your sales, right?
Landing page builders today are quite easy to use. You wouldn’t even need basic coding skills to create an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a try.
Instapage provides a broad range of optimization and analytics features. Like every business site owner, landing pages are crucial to converting sales and generating leads. That means the features that enable you to understand your audience most and improve your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and possibly, you are going to be convinced to use Instapage on your own.
Pros and Cons Instapage Compare to WordPress
Pros
- Over 200 landing page templates to use
- Conversion Objectives and analytics are built-in capabilities
- Fantastic for collaborating with team members or groups
- Solid A/B testing and easy to use
- Chat support is extremely helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
Cons
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
- Pricey
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Benefits of Utilizing Instapage
- Collaborate with multiple users and staff members that can also edit on the landing page at the same time
- Perfect for beginners
- Publishing options make creating landing page construction all the more easy
- Hosting is taken care of
- Analytics and tools help track user experience on your site and improve it over time
- Easily integrate various third party services like Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous advantages for both beginner and advanced users alike.
Yes, they are expensive but Instapage costs high for many reasons. It is an impressive landing page builder that’s truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress instead of Instapage, that is exactly what the next section covers.
Instapage vs. WordPress Instapage Compare to WordPress
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you’re right. The webpage builder WordPress offers is indeed capable and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your site and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features which are extremely useful when collaborating as a team or in an agency and you’ll be able to manage multiple landing pages from only 1 account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget elements on Instapage’s side.
Key Features
This is the section you’ve all been waiting for. This is where we have an in-depth look of the gears behind Instapage, what their features are, and what they can do for your company.
Templates
Instapage provides a broad assortment of templates to choose from which are highly converting and amazing in both design and layout. This is just one reason that result in the easy page building process using Instapage. The designs itself are elegant, crisp, and create a minimalist vibe that presents a clear definition and outline of what you’re selling together with the headlines, CTA, and various components you add in the page.
Instablocks Instapage Compare to WordPress
The principal benefit of using Instablocks is having the ability to re-use landing pages you have created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either select from the Instablock templates or create your own and save it as your own to use later on. Moreover, you can save the landing page you built as a global block to update multiple landing pages you intend to create in the future also. What I love about the Instablocks feature aside from its personalization aspect is how efficiently you can make a landing page under a short amount of time also.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every site that also provides a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version don’t match or at least don’t carry the identical content or information, they may have second thoughts. More importantly, users spend more time on their mobile devices than they do on their own computers. It’s for that reason alone that having a mobile-responsive version and a user friendly interface are highly essential factors to take into account.
Fortunately, using the AMP page attribute on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites like WordPress. Instead of creating an AMP page from scratch, you may even use pre-existing landing pages you built and convert them easily into AMP pages by storing them in to your Instablocks folder and then opening the file once you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike many page builders, there are limitations in their drag and drop builder functions and a few are pre-set to adjust to a certain layout, block structure, and template design.
You will also have access to an image management program and a host of layout add-ons to use. Using the toolbar and selecting in the widgets menu is also very straightforward. Widgets include adding an image, video, background design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and set the design according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and secured, whether it is in a desktop or mobile layout.
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Integrated Collaborative Feature Instapage Compare to WordPress
The collaborative feature is just one of the many attributes Instapage offers that stands out among several landing page builders. You can comment in real time. It’s as easy as clicking on a specific design element and leaving comments for members.
You can notify members when they are mentioned in a comment via email or reply in real time. You can even set the visibility of threaded conversations on different visibility levels either to the group or to everyone.
Inviting guests to look at the landing page is also easy, through copying the inner link of your page builder to invite customers. Lastly, you can create password-protected landing pages when inviting clients to see your landing page for better security.
To access the comment thread, you can easily locate it at the left portion of your screen with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by handling all pages and sub-accounts along with your domains and integrations. In every sub-account you can manage the publishing of domains and pages on your preferred Content Management System.
The branded email notification feature allows you to send messages that are branded to customers and stakeholders, regarding any updates or direct acquisitions with your own distinctive design and layout to improve professionalism and foster stronger relationships.
Lastly, the audit log feature lets you track user activity, changes, and any history by filtering the sub-account you especially want to track along with any particular dates that you want to go over.
Publishing Options
Publishing is made simple in Instapage where you can publish in your own custom domains or via built-in site extensions of this website such as WordPress, Drupal, and Facebook.
You can also give team members account or sub-account access with no login credentials via a CMS token. This makes publishing flexible and flexible when it comes to managing tons of published pages.
Heat Maps and A/B Testing
The heat map feature lets you monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is one of the best tools to use to produce a more successful landing page.
A/B testing aids you to ensure you are making the best page possible by comparing different versions of this page to one another. If you’re trying to create the highest converting landing page for your customers, using A/B testing helps you test different strategies and approaches to make sure you’re giving users the best experience you can. This will take some time however, because you’ll have to study the operation and analytics per variant on the analytics dashboard. Each version will depend on the parameters that you set which you can easily do as well.
In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
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Apart from these features you can also: Instapage Compare to WordPress
- Define conversion goals from the Builder menu and see them on your analytics dashboard
- You can look at all your leads from the analytics dashboard
- View your page’s conversion rate
- You can adjust the traffic split for different versions you put on your A/B test
- Integrate with electronic advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion rates
Other third-party services you can integrate with Instapage:
Analytics
- Kissmetrics
- Mixpanel
- Heap
Advertising
- LinkedIn Ads
- RollWorks
- BrightRoll
- Twitter Ads
- Microsoft Ads
- AdRoll
- Perfect Audience
- Taboola
- MarinOne
Call Tracking
- CallRail
- DialogTech
- Matelso
- Retreaver
- TrackDrive
CRM
- Infusionsoft
- Zoho
- Salesforce
- ActiveCampaign
E-commerce
- Paypal
- Shopify
- Venmo
- Kenshoo
- Stripe
- Outgrow
Email Marketing Instapage Compare to WordPress
- Mail Chimp
- GetResponse
- Mad Mimi
- Campaign Monitor
- AWeber
- ConvertKit
- Constant Contact
- E-goi
Marketing Automation
- HubSpot
- Infusionsoft
- ConvertKit
- Pardot
- ActiveCampaign
- Autopilot
- Marketo
- Critical Effects
- Capture
Live Chat
- Intercom
- LiveChat
- Olark
- Zendesk
- Cliengo
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Instapage Compare to WordPress
Just how much does Instapage cost? It is a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but comes with sufficient tools you need for your company.
Landing page experiences, unique visitors, team members and workspaces have some limitations in the business plan and even in the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with just a couple of landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you’re a medium to large sized agency with marketing teams, advertising teams, and run a ton of different ads, promotions, events to deal with numerous customers, then yes Instapage is certainly worth the shot.
It’s important to remember that Instapage’s structure and general features are designed more for a team or group, rather than a solo blogger. With that being said, Instapage might not come off as cheap but the price you pay for the value you get does not leave you short-changed either.
Conclusion Instapage Compare to WordPress
Instapage is among the most effective landing page builders to date. It’s definitely a standout machine among many landing page builders. Even though the features might appear overwhelming at first, Instapage suits perfectly for novices thanks to how simple and streamlined their interface, is from their Builder attributes down to their advanced functionality features such as adding html or CSS code.
If you do not need a landing page builder as powerful as Instapage, there are always cheaper alternatives you can choose, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you decide to attempt Instapage, you won’t be disappointed.