Building optimized and beautiful landing pages is a challenging feat. That is, without an effective landing page-builder. You need better conversion rates for your own sales, right?
Landing page builders nowadays are extremely easy to use. You wouldn’t even need basic coding skills to create an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a try.
Instapage provides a broad range of optimization and analytics features. Like any business site operator, landing pages are essential to converting sales and generating leads. That means the features that help you understand your market most and boost your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and perhaps, you’ll be convinced to use Instapage for yourself.
Pros and Cons Instapage Background Video
- Over 200 landing page templates to use
- Conversion goals and analytics are built-in capabilities
- Fantastic for collaborating with team members or groups
- Solid A/B testing and easy to use
- Chat support is extremely helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and team members who can also edit on the landing page simultaneously
- Perfect for beginners
- Publishing options make creating landing page building all the simpler
- Hosting is taken care of
- Analytics and tools help monitor user experience on your site and enhance it over time
- Easily incorporate various third party services like Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous benefits for both novice and advanced users alike.
Yes, they are expensive but Instapage prices high for many reasons. It is a high-powered landing page builder that’s truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress rather than Instapage, that’s exactly what the next section covers.
Instapage vs. WordPress Instapage Background Video
You might be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you’re right. The page builder WordPress offers is indeed powerful and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your website and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features that are extremely useful when working as a team or in an agency and you’ll be able to manage multiple landing pages from just 1 account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget components on Instapage’s side.
This is the section you have all been waiting for. This is where we have an in-depth investigation of the gears behind Instapage, what their features are, and what they can do for your business.
Instapage provides a broad range of templates to choose from that are highly converting and amazing in both design and layout. This is just one of the reasons that contribute to the easy page construction process using Instapage. The designs itself are elegant, crisp, and make a minimalist vibe which presents a clear definition and outline of what you’re selling along with the headlines, CTA, and various components you add in the page.
Instablocks Instapage Background Video
The main benefit of using Instablocks is being able to re-use landing pages you have created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either choose from the Instablock templates or create your own and save it as your own to use later on. Moreover, you can save the landing page you built as a global block to upgrade multiple landing pages you plan to create in the long run also. What I love about the Instablocks feature aside from its personalization aspect is how effectively you can create a landing page under a brief amount of time as well.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every site that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version do not match or at least don’t carry the same content or information, they may have second thoughts. More importantly, users spend more time on their mobile devices than they do on their own computers. It is for that reason alone that using a mobile-responsive version and a user-friendly interface are highly essential factors to take into account.
Luckily, using the AMP page feature on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites such as WordPress. Instead of generating an AMP page from scratch, you may even use pre-existing landing pages you built and convert them easily into AMP pages by storing them in to your Instablocks folder and then opening the file once you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike many page builders, there are limitations in their drag and drop builder functions and a few are already pre-set to adjust to a certain design, block structure, and template design.
You will also have access to an image management system and a host of layout add-ons to use. Using the toolbar and selecting from the widgets menu is also very easy. Widgets include adding an image, video, background design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and set the design according to how you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all the page elements grouped together and locked, whether it’s in a desktop or mobile design.
Integrated Collaborative Feature Instapage Background Video
The collaborative feature is just one of the many attributes Instapage provides that stands out among several landing page builders. It is possible to comment in real time. It’s as easy as clicking on a specific design element and leaving comments for members.
It is possible to notify members when they’re mentioned in a comment via email or respond in real time. You can even set the visibility of threaded conversations on different visibility levels either to the group or to everyone.
Inviting guests to look at the landing page is also simple, through copying the inner link of your page builder to encourage customers. Lastly, you can create password-protected landing pages when inviting clients to view your landing page for better security.
To get the comment thread, you may easily locate it at the left portion of your display with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by handling all pages and sub-accounts together with your domains and integrations. In every sub-account you can manage the publishing of domains and pages on your favorite Content Management System.
The branded email notification feature allows you to send branded email messages to customers and stakeholders, regarding any updates or lead acquisitions with your own distinctive design and layout to boost professionalism and foster stronger relationships.
Finally, the audit log feature lets you monitor user activity, changes, and any background by filtering the sub-account you especially want to track together with any particular dates that you wish to go over.
Publishing is made easy in Instapage in which you can publish on your own custom domain names or via built-in site extensions of the website such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account access with no login credentials through a CMS token. This makes publishing flexible and flexible when it comes to handling tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature allows you to track user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is one of the best tools to use to create a more successful landing page.
A/B testing aids you to ensure you are making the best page possible by comparing different versions of the page to one another. If you’re trying to produce the highest converting landing page for your visitors, using A/B testing can help you test various strategies and approaches to make sure you’re providing users the best experience you can. This may take some time however, because you’ll have to study the operation and analytics per version on the analytics dashboard. Each version will depend on the parameters that you set which you can certainly do as well.
In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
Aside from these features you can also: Instapage Background Video
- Define conversion goals in the Builder menu and view them on your analytics dashboard
- You can look at all of your prospects from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the traffic split for different versions you set on your A/B test
- Integrate with digital advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion rates
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage Background Video
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Impact
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing Instapage Background Video
Just how much does Instapage cost? It is a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but comes with sufficient resources you need for your business.
Landing page experiences, unique traffic, team members and workspaces have some limitations in the business plan and even at the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with just a few landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you’re a medium to large sized agency with marketing teams, advertising teams, and run a lot of different advertisements, promotions, events to deal with various clients, then yes Instapage is definitely worth the shot.
It is important to remember that Instapage’s structure and general features are designed more for a team or group, instead of a solo blogger. With that said, Instapage may not come off as cheap but the price you pay for the value you get does not leave you short-changed either.
Conclusion Instapage Background Video
Instapage is one of the most powerful landing page builders to date. It’s definitely a standout machine out of several landing page builders. Although the features might appear overwhelming at first, Instapage suits perfectly even for novices thanks to how easy and compact their interface, is from their Builder attributes down to their innovative performance features like adding html or CSS code.
If you do not need a landing page builder as powerful as Instapage, there are always cheaper alternatives you may choose, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you decide to attempt Instapage, you won’t be disappointed.