If you’ve come across landing page builders, then you may have heard about Instapage. The powerhouse platform provides users a streamlined, creative design experience.
Unfortunately, Instapage is not for everybody. Maybe the cost is too high. Perhaps you don’t like using Instapage. Or maybe you simply need another option for comparison. Whatever the situation, there are many Instapage choices with lower price offers and intensive features.
What’s a Landing Page? Instapage and Ssl
To be clear, a landing page isn’t a sales funnel builder. A great deal of people still appear to think they are the same. While both carry similar functions, there’s a substantial difference between the two.
Although, they both carry a similar goal: generate leads.
Like an actual funnel, a funnel builder directs your customer to pass through a series of phases until he/she makes the last sale.
A landing page on the other hand, looks like this:
A landing page is an example of product-focused marketing where they focus entirely on welcoming traffic via an advertising link or social media campaign.
A landing page typically has:
- One Call to Action (CTA)
- One webpage
- Used to get information from a customer or client e.g. contact information, or marketing info to use for future references
- Used to encourage a sale or
- Is the final page a customer should encounter; no upsells or additional promotions
When Can I Use a Landing Page?
When you have to sell a single product or service such as a webinar, software app, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to offer a clear message for your clients.
A funnel builder is much more complicated and serves various needs, for example:
- Multiple webpages
- Multiple CTA’s that each serve a different function
- Can collect customer info or contact details
- Can promote upsells or complementary products
- Directs or funnels a client through distinct sale opportunities
A funnel builder may have a landing page as well, but uses different webpages to keep the customer interested, engaged, and purchase whatever the website offers.
When Should I Use a Funnel Builder? Instapage and Ssl
If you’ve got various complementary products you want to market alongside your main offer along with any upsells.
Take a physical fitness site as an example. Your main offer might be gym gear. Complementary products or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..
Now that we understand what a landing page is and how it differs from a funnel builder, let us head on over to a short overview of what Instapage is and the way it works.
Instapage: A Short Overview
Instapage is a powerful landing page builder that’s easy to use even for beginners, and is accompanied by an extensive list of features and tools you can use to promote your business online.
What does Instapage offer:
Collaborative features perfect for bigger online businesses or agencies
A whole lot of landing page builder features for layout functions, along with tools and analytics to enhance user experience and conversion rates, including A/B testing, which has many benefits.
A number of third party integrations to streamline your website
What Instapage lacks: Instapage and Ssl
Instapage lacks a price-friendly offer and is somewhat expensive for the casual blogger
Instapage is a stand-alone landing page builder; it’s not an all-in-one solution if you are looking to promote or sell various products and services
Instapage Alternatives Instapage and Ssl
In this section, we will discuss 7 Instapage options, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some might say Unbounce is the best Instapage alternative, and for good reason. It’s worth noting Unbounce is among the first landing page builders ever launched, giving the platform many years of experience and user feedback to improve their features and interface.
Unbounce has similar attributes to Instapage and conveys the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement attribute is what allowed Unbounce users to scale huge Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although not as many as Instapage
- Third-party integrations such as MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up creation
Unbounce vs. Instapage
Against Instapage, Unbounce is a lot more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage provides but don’t want to pay a steep price to create beautiful landing pages, Unbounce is your ideal choice for the individual user.
Countless landing page templates
Good analytics tools
Dynamic text replacement attribute perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s mobile formatting is streamlined automatically with minimal editing needed
Can’t publish more than 1 leadpage at a time
Unbounce’s pricing starts at $79/month as shown in their pricing plans:
Instapage and Ssl
If you find Unbounce to still be a costly deal, there’s LeadPages.
What stands out with LeadPages is its cheap offer with access to unlimited traffic and leads even on its cheapest plan.
Yes, it’s a reliable page builder with a ton of landing page templates to use; however, it’s not quite as great as Unbounce or Instapage. That is not to say the quality of LeadPages is bad, but it’s just fair.
Another feature that stands out is having two landing page editors. One for novices and another for advanced users specifically, design junkies.
LeadPages gets the job done and while that is mostly what everyone else is looking for, there’s nothing more to expect from LeadPages except .
Features of LeadPages:
- Two landing page editors – customization for both varies as well, where the advanced version provides full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily create ads on your FB landing page
- Pop-up box attribute captures users’ focus more and creates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a solid landing page builder for any online company that’s searching for casual page building features, minus any in-depth assortment of features or tools.
Pop-up window modals attribute is unique and can help create more leads; you can place pop-up boxes anywhere in your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall design is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x lower:
Thrive Themes Instapage and Ssl
As if building landing pages couldn’t get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the many tools and add-ons you can include in your site to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be set up to boost your participation activity with your visitors. In the end, it’s a great complementary design tool that can help you create successful landing pages at 5x less the price tag.
Features of Thrive Themes:
- Automation software collects testimonial data and displays them on your site
- Email opt-in plugin feature can help you achieve your conversion goals; display pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you create more effective content titles
- Quiz builder feature where you can create customized quizzes and improve engagement
Thrive Themes vs. Instapage
Thrive Themes does not come near the power of page construction Instapage provides, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an excellent option.
One reason is Thrive Themes doesn’t provide hosting; nonetheless, with WordPress you can expand the editing and design features WordPress lacks. Second, this is ideal if you really must stick to a tight budget and need an extra set of tools that will help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide great value for money
Themes + plugins combined are valuable elements worth the price
Proven lead capture and conversion objectives
You need to host your own website
Lacks in-depth feature range
Can’t be used as a standalone landing page builder
You can not go wrong with an offer like this:
ClickFunnels is far from the same budget range, but makes one hell of an option. With ClickFunnels, you can build landing pages, but if you stick to just building landing pages using ClickFunnels, you’ll also be wasting a lot of what you are paying for.
That’s because ClickFunnels is also or primarily, a funnel builder. And it’s now a top vote among users and reviews. If you thought Instapage was expensive, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is among the best and easiest to use for web page development Hundreds of Page Elements to use, add, and improve site design and experience
- Converting web pages into mobile friendly formats
- Actionetics feature enables you to keep track of visitor stats such as engagement activity and site insights
- Share your funnel easily with friends, colleagues, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. But, Instapage provides quicker landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is an all-in-one platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep cost, it gives a decent bargain considering all the features, tools, and marketing efforts you can do in a single platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to make multiple web pages
User friendly and easy to use
Intuitive design and interface
Wonderful affiliate program
Customer support isn’t as great, and chat service is limited
Cheapest plan limits web page creation and traffic
Even with a wide array of features and benefits offered, the price is still quite steep
It is true you get plenty of features with ClickFunnels for a hefty bargain, but if you are an online marketer with tons of merchandise, services, and target more than one niche for your business, ClickFunnels is an excellent alternative.
GetResponse isn’t just a landing page builder. It’s also an email marketing software that offers automation and autoresponder features that’s terrific for building your email list.
You also have access to data for your email campaigns, and recent developments have made GetResponse more powerful than it was. Along with landing pages and email marketing, you can even automate sales funnels, do webinar hosting, and a little bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive designs for email newsletters, that automatically adjusts and optimizes the design if the user is reading it in a mobile device
- Wide options of fonts to use for better design creation
- CRM performance where you can add users to a pipeline according to their action
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing campaigns you can do besides only page construction. Although GetResponse ranks lower in page construction than Instapage, the email advertising features, automated funnels, and CRM functions definitely make GetResponse a perfect candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels aspects in one platform
Strong A/B split testing
Great email marketing automation features
Webinar hosting and CRM performance are not provided by many landing page builders, making GetResponse highly unique in this area
Drag and drop editor need improvement
CRM performance is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, especially their cheapest plan, are cheap for any online marketer.
ConvertKit Instapage and Ssl
Similar to GetResponse, ConvertKit is a landing page builder that also provides email marketing features. ConvertKit provides a powerful visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to select from.
What exactly makes ConvertKit stand out? Their ease of use and flexible email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit can also be prioritizing email advertising over page building.
Features of ConvertKit:
- Visual automation contractor is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion prices, and top referrers
ConvertKit vs. Instapage Instapage and Ssl
What I will commend ConvertKit for compared to Instapage is their interface. It is very streamlined and extremely easy to use compared to most landing page builders.
But, ConvertKit is a more advanced type of email marketing software than it is a landing page builder. It’s perfect for vloggers, content creators, and bloggers or even course creation due to price and versatility purposes.
So yes, do consider ConvertKit for a page builder but like GetResponse, email automation is it’s greatest advantage.
Very easy to use; no technical loopholes or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based rather than list-based making your company more flexible
Great customer care
You do not get charged an extra fee if you have duplicate subscribers
Visual automation builder is ahead of what others are offering
Software is constantly updating and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing offer in which it isn’t just cheap but they also provide a free account plan with as much landing page templates and infinite CTA’s as the paid plan.
You’d be surprised with Kartra. Like Unbounce, it also offers similar features to Instapage except it’s an all around platform that can do email advertising, funnel construction, HelpDesk, affiliate management, video hosting, shopping cart and a lot more.
We already know Instapage is quite price-y; nevertheless, with Kartra at nearly the same price offer you get twice the amount of marketing and sales efforts you can do under a single platform.
Aside from just building landing pages, you can also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting solutions that don’t require you to use YouTube to search for video campaigns
- Built-in ticket management system that helps your clients/customers at different phases; customer support
- Host your own membership site to sell all kinds of digital products
- Calendar feature enables you to manage appointments with clients and customers easily
- Email automation features, together with easy funnel construction creation
Karta vs. Instapage
Karta is an all around platform that can serve various needs of an internet business especially for those looking to expand their marketing efforts, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and educational videos
Helpdesk and monitoring system are great
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better through integrations
Suited mostly for digital products
Plans are expensive for casual bloggers and smaller companies
Not all third party services are easy to integrate
Conclusion Instapage and Ssl
With 7 Instapage alternatives that counter price, features, and the overall extent of marketing & sales efforts that a single platform can do, you’re bound to find the ideal platform which serves your needs best.
Be clear with what you’re looking for, what your online business needs to grow, and what you’re selling. When you’ve got a clear identity of your organization and what your customers will want to buy from you, building a landing page should just serve as the bridge between your customer and the sale.
Just remember interface design goes a long way in keeping your clients engaged and entertained while browsing your site. The more compact and clean the site is, the higher your chances of getting that sale.