Building optimized and beautiful landing pages is a challenging feat. That is, without an effective landing page-builder. You want better conversion rates for your own sales, right?
Landing page builders nowadays are quite easy to use. You would not even need basic coding skills to make an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a go.
Instapage provides a broad selection of optimization and analytics features. Like every business site owner, landing pages are essential to converting sales and generating leads. That means the characteristics that help you understand your market most and boost your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?
In this review, I will share with you what makes Instapage a fantastic page builder and perhaps, you’ll be convinced to use Instapage on your own.
Pros and Cons Instapage and Pipeline Deals Integration
- More than 200 landing page templates to use
- Conversion goals and analytics are built-in capabilities
- Fantastic for collaborating with team members or groups
- Solid A/B testing and easy to use
- Chat support is extremely helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
Benefits of Using Instapage
- Collaborate with multiple users and team members that can also edit on the landing page simultaneously
- Perfect for beginners
- Publishing options make landing page construction all the simpler
- Hosting is taken care of
- Analytics and tools help monitor user experience on your site and improve it over time
- Easily integrate various third party services such as Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous advantages for both beginner and advanced users alike.
Yes, they are expensive but Instapage costs high for a lot of reasons. It’s a high-powered landing page builder that’s truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress rather than Instapage, that is what the next section covers.
Instapage vs. WordPress Instapage and Pipeline Deals Integration
You may be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you are right. The webpage builder WordPress offers is really capable and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your site and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features which are extremely useful when working as a team or in an agency and you’ll be able to handle multiple landing pages from only 1 account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.
This is the section you’ve all been waiting for. This is where we have an in-depth look of the gears behind Instapage, what their features are, and what they can do for your business.
Instapage provides a broad assortment of templates to choose from that are highly converting and amazing in both design and layout. This is just one reason that contribute to the simple page construction process using Instapage. The designs itself are elegant, crisp, and create a minimalist vibe that presents a clear definition and outline of what you are selling along with the headlines, CTA, and various elements you add in the page.
Instablocks Instapage and Pipeline Deals Integration
The principal benefit of using Instablocks is having the ability to re-use landing pages you’ve created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either choose from the Instablock templates or create your own and save it as your own to use later on. In addition, you can save the landing page you built as a global block to upgrade multiple landing pages you intend to create in the long run too. What I love about the Instablocks feature apart from its personalization aspect is how efficiently you can create a landing page under a brief amount of time as well.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every site that also offers a mobile version has to be in sync and well-coordinated. If users found out that your site and the mobile version do not match or at least don’t carry the identical content or information, they may have second thoughts. More importantly, users spend more time on their mobile devices than they do on their own computers. It is for that reason alone that using a mobile-responsive version and a user-friendly interface are highly essential aspects to take into account.
Fortunately, with the AMP page attribute on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites like WordPress. Rather than generating an AMP page from scratch, you may also use pre-existing landing pages you assembled and convert them easily into AMP pages by saving them into your Instablocks folder and then opening the document once you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike most page builders, there are limitations in their drag and drop builder functions and a few are already pre-set to adjust to a particular design, block construction, and template design.
You’ll also have access to an image management program and a host of design add-ons to use. Using the toolbar and selecting in the widgets menu is also extremely straightforward. Widgets include adding an image, video, background design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and set the design according to how you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all the page elements grouped together and secured, whether it’s in a desktop or mobile design.
Integrated Collaborative Feature Instapage and Pipeline Deals Integration
The collaborative feature is one of the many features Instapage provides that stands out among many landing page builders. You can comment in real time. It’s as simple as clicking on a specific design element and leaving comments for members.
It is possible to notify members when they’re mentioned in a comment via email or reply in real time. You can also set the visibility of threaded conversations on different visibility levels either to the team or to everyone.
Inviting guests to look at the landing page is also simple, through copying the inner link of your page builder to encourage customers. Finally, you can create password-protected landing pages when inviting clients to see your landing page for better security.
To get the comment thread, you can readily locate it at the left portion of your screen with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by handling all pages and sub-accounts along with your domains and integrations. In every sub-account you can manage the publishing of pages and domains on your favorite Content Management System.
The branded email notification feature permits you to send messages that are branded to customers and stakeholders, regarding any upgrades or lead acquisitions with your own unique design and layout to boost professionalism and foster stronger relationships.
Lastly, the audit log feature lets you monitor user activity, changes, and any background by filtering the sub-account you specifically wish to track along with any particular dates that you wish to go over.
Publishing is made easy in Instapage where you can publish on your own custom domains or via built-in site extensions of this site such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account access with no login credentials via a CMS token. This makes publishing flexible and versatile when it comes to managing tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature allows you to track user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is one of the best tools to use to create a more effective landing page.
A/B testing helps you ensure you’re making the best page possible by comparing different versions of the page to one another. If you’re trying to create the highest converting landing page for your visitors, using A/B testing can help you test various strategies and approaches to make sure you’re giving users the best experience possible. This may take some time though, because you will have to study the operation and analytics per variant on the analytics dashboard. Each version will depend on the parameters that you set which you can certainly do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
Aside from these features you can also: Instapage and Pipeline Deals Integration
- Define conversion goals from the Builder menu and see them in your analytics dashboard
- You can look at all of your prospects from the analytics dashboard
- View your page’s conversion rate
- You can adjust the visitors split for different versions you put on your A/B test
- Integrate with digital advertising platforms like Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion numbers
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage and Pipeline Deals Integration
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Impact
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Instapage and Pipeline Deals Integration
Just how much does Instapage cost? It is a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but comes with adequate resources you need for your company.
Landing page experiences, unique traffic, team members and workspaces have some limitations in the business plan and even at the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with only a couple of landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you are a moderate to large sized service with marketing teams, advertising teams, and run a lot of different ads, promotions, events to deal with various clients, then yes Instapage is definitely worth the shot.
It’s important to remember that Instapage’s structure and general features are designed more for a team or group, rather than a solo blogger. With that being said, Instapage may not come off as cheap but the price you pay for the value you get does not leave you short-changed either.
Conclusion Instapage and Pipeline Deals Integration
Instapage is among the most effective landing page builders to date. It is definitely a standout machine among several landing page builders. Even though the features might appear overwhelming at first, Instapage suits perfectly even for novices thanks to how simple and compact their dashboard, is from their Builder attributes down to their advanced functionality features such as adding html or CSS code.
If you don’t need a landing page builder as powerful as Instapage, there are always cheaper alternatives you can opt for, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you choose to attempt Instapage, you won’t be disappointed.