Building optimized and beautiful landing pages is a challenging feat. That is, without an effective landing page-builder. You need better conversion rates for your sales, right?
Landing page builders nowadays are extremely easy to use. You wouldn’t even need basic coding skills to make an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a try.
Instapage provides a broad selection of analytics and optimization features. Like every business site owner, landing pages are essential to converting sales and generating leads. That means the features that help you understand your market most and boost your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and possibly, you are going to be convinced to use Instapage on your own.
Pros and Cons Instapage Agency Blog
- More than 200 landing page templates to use
- Conversion goals and analytics are built-in capabilities
- Perfect for working with team members or groups
- Solid A/B testing and simple to use
- Chat support is extremely helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
Benefits of Using Instapage
- Collaborate with multiple users and team members who can also edit on the landing page at the same time
- Fantastic for beginners
- Publishing options make landing page construction all the simpler
- Hosting is taken care of
- Analytics and tools help track user experience on your site and improve it over time
- Easily incorporate various third party services like Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous advantages for both beginner and advanced users alike.
Yes, they are expensive but Instapage prices high for a lot of reasons. It’s an impressive landing page builder that’s truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress rather than Instapage, that is exactly what the next section covers.
Instapage vs. WordPress Instapage Agency Blog
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you’re right. The page builder WordPress offers is indeed capable and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your website and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features that are extremely useful when collaborating as a team or in an agency and you can manage multiple landing pages from just 1 account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.
This is the section you have all been waiting for. This is where we take an in-depth look of the gears behind Instapage, what their attributes are, and what they can do for your company.
Instapage provides a broad assortment of templates to select from that are highly converting and amazing in both design and layout. This is just one reason that contribute to the simple page building process using Instapage. The designs itself are elegant, crisp, and make a minimalist vibe which presents a clear definition and outline of what you’re selling along with the headlines, CTA, and various components you add into the page.
Instablocks Instapage Agency Blog
The main benefit of using Instablocks is being able to re-use landing pages you’ve created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either choose from the Instablock templates or create your own and save it as your own to use later on. Moreover, you can save the landing page you built as a global block to update multiple landing pages you intend to create in the long run also. What I love about the Instablocks feature apart from its personalization aspect is how effectively you can create a landing page under a short amount of time also.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every site that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version do not match or at least do not carry the identical content or information, they may have second thoughts. More importantly, users spend more time on their mobile devices than they do on their own computers. It’s for that reason alone that having a mobile-responsive version and a user-friendly interface are highly essential aspects to take into account.
Luckily, using the AMP page feature on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites such as WordPress. Instead of generating an AMP page from scratch, you can even use pre-existing landing pages you assembled and convert them easily into AMP pages by saving them into your Instablocks folder and then opening the file after you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike most page builders, there are constraints in their drag and drop builder functions and some are already pre-set to follow a particular layout, block construction, and template design.
You will also have access to an image management system and a plethora of design add-ons to use. Using the toolbar and selecting in the widgets menu is also very straightforward. Widgets include adding an image, video, background design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and set the design according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all the page elements grouped together and secured, whether it is in a desktop or mobile design.
Integrated Collaborative Feature Instapage Agency Blog
The collaborative feature is just one of many features Instapage offers that stands out among several landing page builders. You can comment in real time. It’s as simple as clicking on a specific design element and leaving comments for members.
It is possible to notify members when they’re mentioned in a comment via email or reply in real time. You can even set the visibility of threaded discussions on different visibility levels either to the group or to everyone.
Inviting guests to look at the landing page is also simple, through copying the internal link of your page builder to invite customers. Finally, you can create password-protected landing pages when inviting customers to view your landing page for better security.
To get the comment thread, you may readily locate it at the left part of your display with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by managing all pages and sub-accounts along with your domains and integrations. In every sub-account you can deal with the publishing of pages and domains on your preferred Content Management System.
The branded email notification feature allows you to send messages that are branded to clients and stakeholders, regarding any updates or direct acquisitions with your own distinctive design and layout to boost professionalism and foster stronger relationships.
Lastly, the audit log feature allows you to monitor user activity, changes, and any background by filtering the sub-account you specifically want to track together with any particular dates that you wish to go over.
Publishing is made easy in Instapage in which you can publish in your own custom domains or through built-in site extensions of this website such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account accessibility without any login credentials via a CMS token. This makes publishing flexible and versatile when it comes to handling tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is one of the best tools to use to produce a more effective landing page.
A/B testing aids you to ensure you are making the best page possible by comparing different versions of this page to one another. If you’re trying to produce the highest converting landing page for your visitors, using A/B testing helps you test various strategies and approaches to ensure you’re giving users the best experience possible. This may take some time however, since you’ll have to study the operation and analytics per version on the analytics dashboard. Each version will be dependent on the parameters that you set which you can easily do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Apart from these features you can also: Instapage Agency Blog
- Define conversion goals from the Builder menu and see them in your analytics dashboard
- You can look at all of your prospects from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the traffic split for different versions you set on your A/B test
- Integrate with digital advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion rates
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage Agency Blog
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing Instapage Agency Blog
So how much does Instapage cost? It is a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but comes with sufficient tools you need for your business.
Landing page experiences, unique visitors, team members and workspaces have some limitations in the business plan and even at the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with only a couple of landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you’re a moderate to large sized service with marketing teams, advertising teams, and run a ton of different advertisements, promotions, events to connect with numerous customers, then yes Instapage is definitely worth the shot.
It is important to recall that Instapage’s structure and general features are designed more for a team or group, instead of a solo blogger. With that being said, Instapage might not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed either.
Conclusion Instapage Agency Blog
Instapage is among the most effective landing page builders to date. It is definitely a standout machine out of many landing page builders. Even though the features might appear overwhelming at first, Instapage suits perfectly for beginners thanks to how simple and streamlined their dashboard, is from their Builder features down to their innovative performance features like adding html or CSS code.
If you do not need a landing page builder as powerful as Instapage, there are always cheaper alternatives you can opt for, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you decide to try Instapage, you won’t be disappointed.