Building optimized and beautiful landing pages is a challenging feat. That is, without an effective landing page-builder. You need better conversion rates for your own sales, right?
Landing page builders today are extremely easy to use. You wouldn’t even need basic coding skills to create an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a go.
Instapage provides a broad selection of analytics and optimization features. Like any business site owner, landing pages are essential to converting sales and generating leads. That means the features that enable you to understand your audience most and improve your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?
In this review, I will share with you what makes Instapage a fantastic page builder and possibly, you’ll be convinced to use Instapage on your own.
Pros and Cons Instapage About Company
Pros
- Over 200 landing page templates to use
- Conversion goals and analytics are built-in features
- Fantastic for working with team members or groups
- Solid A/B testing and easy to use
- Chat support is extremely helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
Cons
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
- Pricey
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Benefits of Utilizing Instapage
- Collaborate with multiple users and staff members who can also edit on the landing page simultaneously
- Perfect for beginners
- Publishing options make landing page construction all the more easy
- Hosting is cared for
- Analytics and tools help monitor user experience on your site and enhance it over time
- Easily integrate various third party services like Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous advantages for both novice and advanced users alike.
Yes, they are pricey but Instapage prices high for many reasons. It’s a high-powered landing page builder that is truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress instead of Instapage, that is what the next section covers.
Instapage vs. WordPress Instapage About Company
You may be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you are right. The webpage builder WordPress offers is indeed powerful and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your website and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features which are extremely useful when working as a team or in an agency and you’ll be able to manage multiple landing pages from only one account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget elements on Instapage’s side.
Key Features
This is the section you have all been waiting for. This is where we take an in-depth look of the gears behind Instapage, what their attributes are, and what they can do for your company.
Templates
Instapage provides a broad range of templates to select from which are highly converting and amazing in both design and layout. This is just one reason that contribute to the simple page building process using Instapage. The designs itself are elegant, crisp, and create a minimalist vibe that presents a clear definition and outline of what you are selling along with the headlines, CTA, and various elements you add into the page.
Instablocks Instapage About Company
The principal advantage of using Instablocks is being able to re-use landing pages you’ve created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either choose from the Instablock templates or create your own and save it as your own to use in the future. Moreover, you can save the landing page you built as a global block to upgrade multiple landing pages you plan to create in the future also. What I love about the Instablocks feature apart from its personalization aspect is how effectively it is possible to create a landing page under a brief amount of time also.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every site that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version don’t match or at least don’t carry the same content or information, they might have second thoughts. More importantly, users spend more time on their mobile devices than they do on their own computers. It is for that reason alone that using a mobile-responsive version and a user friendly interface are highly essential aspects to consider.
Luckily, with the AMP page feature on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites such as WordPress. Instead of generating an AMP page from scratch, you may also use pre-existing landing pages you assembled and convert them easily into AMP pages by storing them in to your Instablocks folder and then opening the file once you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike most page builders, there are limitations in their drag and drop builder functions and some are already pre-set to follow a certain layout, block construction, and template design.
You will also have access to an image management program and a plethora of design add-ons to use. Using the toolbar and selecting in the widgets menu is also very easy. Widgets include adding a picture, video, background design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and set the layout according to the way you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all the page elements grouped together and locked, whether it is in a desktop or mobile design.
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Integrated Collaborative Feature Instapage About Company
The collaborative feature is one of the many features Instapage offers that stands out among several landing page builders. It is possible to comment in real time. It’s as simple as clicking on a particular design element and leaving comments for members.
You can notify members when they’re mentioned in a comment via email or respond in real time. You can even set the visibility of threaded discussions on different visibility levels either to the group or to everyone.
Inviting guests to look at the landing page is also simple, through copying the inner link of your page builder to encourage clients. Lastly, you can create password-protected landing pages when inviting customers to see your landing page for improved security.
To get the comment thread, you may easily locate it at the left portion of your screen with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by handling all pages and sub-accounts along with your domains and integrations. In each sub-account you can deal with the publishing of domains and pages on your favorite Content Management System.
The branded email notification feature allows you to send branded email messages to clients and stakeholders, regarding any upgrades or lead acquisitions with your own unique design and layout to improve professionalism and foster stronger relationships.
Lastly, the audit log feature allows you to track user activity, changes, and any background by filtering the sub-account you especially want to track along with any particular dates that you want to go over.
Publishing Options
Publishing is made simple in Instapage in which you can publish on your own custom domains or via built-in site extensions of the site such as WordPress, Drupal, and Facebook.
You can also give team members account or sub-account accessibility without any login credentials via a CMS token. This makes publishing flexible and versatile when it comes to managing tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature lets you monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is among the best tools to use to produce a more successful landing page.
A/B testing aids you to ensure you are making the best page possible by comparing different versions of this page to one another. If you’re trying to produce the highest converting landing page for your visitors, using A/B testing can help you test various strategies and approaches to ensure you’re providing users the best experience you can. This may take some time though, since you will have to study the operation and analytics per version on the analytics dashboard. Each version will depend on the parameters that you set which you can easily do as well.
In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
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Aside from these features you can also: Instapage About Company
- Define conversion goals from the Builder menu and view them on your analytics dashboard
- You can look at all of your leads from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the traffic split for different versions you put on your A/B test
- Integrate with digital advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion rates
Other third-party services you can integrate with Instapage:
Analytics
- Kissmetrics
- Mixpanel
- Heap
Advertising
- LinkedIn Ads
- RollWorks
- BrightRoll
- Twitter Ads
- Microsoft Ads
- AdRoll
- Perfect Audience
- Taboola
- MarinOne
Call Tracking
- CallRail
- DialogTech
- Matelso
- Retreaver
- TrackDrive
CRM
- Infusionsoft
- Zoho
- Salesforce
- ActiveCampaign
E-commerce
- Paypal
- Shopify
- Venmo
- Kenshoo
- Stripe
- Outgrow
Email Marketing Instapage About Company
- Mail Chimp
- GetResponse
- Mad Mimi
- Campaign Monitor
- AWeber
- ConvertKit
- Constant Contact
- E-goi
Marketing Automation
- HubSpot
- Infusionsoft
- ConvertKit
- Pardot
- ActiveCampaign
- Autopilot
- Marketo
- Critical Effects
- Capture
Live Chat
- Intercom
- LiveChat
- Olark
- Zendesk
- Cliengo
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Instapage About Company
Just how much does Instapage cost? It is a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but includes sufficient resources you need for your company.
Landing page experiences, unique visitors, team members and workspaces have some restrictions in the business plan and even in the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with just a couple of landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you’re a medium to large sized agency with marketing teams, advertising teams, and run a ton of different ads, promotions, events to connect with numerous clients, then yes Instapage is certainly worth the shot.
It’s important to remember that Instapage’s structure and overall features are designed more for a group or team, rather than a solo blogger. With that said, Instapage might not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed either.
Conclusion Instapage About Company
Instapage is one of the most powerful landing page builders to date. It is definitely a standout machine among several landing page builders. Even though the features may seem overwhelming at first, Instapage suits perfectly for beginners thanks to how easy and compact their dashboard, is from their Builder features down to their innovative performance features such as adding html or CSS code.
If you do not want a landing page builder as powerful as Instapage, there are always cheaper alternatives you can choose, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you choose to try Instapage, you won’t be disappointed.