Building optimized and beautiful landing pages is a challenging feat. That is, without a successful landing page-builder. You need better conversion rates for your own sales, right?
Landing page builders nowadays are quite easy to use. You would not even need basic coding skills to create an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a try.
Instapage provides a broad range of analytics and optimization features. Like any business site operator, landing pages are crucial to converting sales and generating leads. That means the characteristics that help you understand your audience most and improve your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and possibly, you’ll be convinced to use Instapage for yourself.
Pros and Cons Insert Accordion Instapage
- More than 200 landing page templates to use
- Conversion Objectives and analytics are built-in capabilities
- Fantastic for working with team members or groups
- Solid A/B testing and easy to use
- Chat support is extremely helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
Benefits of Using Instapage
- Collaborate with multiple users and staff members that can also edit on the landing page at the same time
- Perfect for beginners
- Publishing options make landing page construction all the simpler
- Hosting is taken care of
- Analytics and tools help track user experience on your site and improve it over time
- Easily integrate various third party services like Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous advantages for both novice and advanced users alike.
Yes, they are expensive but Instapage prices high for a lot of reasons. It’s a high-powered landing page builder that’s truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress rather than Instapage, that is exactly what this next section covers.
Instapage vs. WordPress Insert Accordion Instapage
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you are right. The webpage builder WordPress offers is really capable and also reliable. But here are three reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your site and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features that are extremely useful when working as a team or in an agency and you’ll be able to handle multiple landing pages from just 1 account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget elements on Instapage’s side.
This is the section you’ve all been waiting for. This is where we take an in-depth investigation of the gears behind Instapage, what their features are, and what they can do for your company.
Instapage provides a broad assortment of templates to select from that are highly converting and amazing in both design and layout. This is just one of the reasons that result in the simple page construction process using Instapage. The layouts itself are elegant, crisp, and create a minimalist vibe which presents a clear definition and outline of what you’re selling along with the headlines, CTA, and various components you add into the page.
Instablocks Insert Accordion Instapage
The main benefit of using Instablocks is being able to re-use landing pages you have created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either choose from the Instablock templates or create your own and save it as your own to use later on. In addition, you can save the landing page you built as a global block to update multiple landing pages you plan to create in the long run also. What I love about the Instablocks feature aside from its personalization aspect is how efficiently you can make a landing page under a brief amount of time as well.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every site that also provides a mobile version has to be in sync and well-coordinated. If users found out that your website and the mobile version do not match or at least do not carry the identical content or information, they might have second thoughts. What’s more, users spend more time on their mobile devices than they do on their own computers. It’s for that reason alone that having a mobile-responsive version and a user friendly interface are highly essential aspects to consider.
Luckily, using the AMP page attribute on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites such as WordPress. Rather than generating an AMP page from scratch, you can also use pre-existing landing pages you assembled and convert them easily into AMP pages by storing them into your Instablocks folder and then opening the document after you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike many page builders, there are limitations in their drag and drop builder functions and some are pre-set to adjust to a certain layout, block structure, and template design.
You will also have access to an image management program and a plethora of layout add-ons to use. Using the toolbar and selecting from the widgets menu is also extremely easy. Widgets include adding an image, video, background design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and set the design according to the way you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all the page elements grouped together and locked, whether it’s in a desktop or mobile layout.
Integrated Collaborative Feature Insert Accordion Instapage
The collaborative feature is one of the many features Instapage provides that stands out among several landing page builders. It is possible to comment in real time. It’s as easy as clicking on a specific design element and leaving comments for members.
It is possible to notify members when they’re mentioned in a comment via email or respond in real time. You can also set the visibility of threaded conversations on different visibility levels either to the group or to everyone.
Inviting guests to look at the landing page is also easy, through copying the internal link of your page builder to invite clients. Lastly, you can create password-protected landing pages when inviting customers to see your landing page for improved security.
To get the comment thread, you may easily locate it in the left portion of your display with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by managing all pages and sub-accounts along with your domains and integrations. In each sub-account you can deal with the publishing of domains and pages on your preferred Content Management System.
The branded email notification feature permits you to send branded email messages to customers and stakeholders, regarding any updates or direct acquisitions with your own unique design and layout to boost professionalism and foster stronger relationships.
Lastly, the audit log feature lets you track user activity, changes, and any history by filtering the sub-account you especially wish to track together with any particular dates you want to go over.
Publishing is made simple in Instapage where you can publish on your own custom domain names or through built-in site extensions of this site such as WordPress, Drupal, and Facebook.
You can also give team members account or sub-account accessibility without any login credentials via a CMS token. This makes publishing flexible and versatile when it comes to managing tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature allows you to track user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is one of the best tools to use to produce a more successful landing page.
A/B testing aids you to ensure you’re making the best page possible by comparing different versions of the page to one another. If you’re looking to create the highest converting landing page for your visitors, using A/B testing helps you test various strategies and approaches to make sure you’re giving users the best experience possible. This may take some time however, since you will have to study the operation and analytics per version on the analytics dashboard. Each version will be dependent on the parameters that you set which you can easily do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
Aside from these features you can also: Insert Accordion Instapage
- Define conversion goals from the Builder menu and view them on your analytics dashboard
- You can look at all your leads from the analytics dashboard
- View your page’s conversion rate
- You can adjust the traffic split for different versions you set on your A/B test
- Integrate with electronic advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion numbers
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Insert Accordion Instapage
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Impact
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing Insert Accordion Instapage
Just how much does Instapage cost? It’s a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but comes with adequate tools you need for your company.
Landing page experiences, unique traffic, team members and workspaces have some limitations in the business plan and even at the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with only a couple of landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you are a moderate to large sized agency with marketing teams, advertising teams, and run a lot of different advertisements, promotions, events to connect with various clients, then yes Instapage is definitely worth the shot.
It’s important to recall that Instapage’s structure and overall features are designed more for a group or team, instead of a solo blogger. With that being said, Instapage may not come off as cheap but the price you pay for the value you get does not leave you short-changed .
Conclusion Insert Accordion Instapage
Instapage is one of the most powerful landing page builders to date. It is definitely a standout machine among several landing page builders. Although the features may seem overwhelming at first, Instapage suits perfectly for beginners thanks to how easy and streamlined their dashboard, is from their Builder attributes down to their innovative functionality features such as adding html or CSS code.
If you do not want a landing page builder as innovative as Instapage, there are always cheaper alternatives you may opt for, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you decide to attempt Instapage, you won’t be disappointed.