Building optimized and beautiful landing pages is a challenging feat. That is, without an effective landing page-builder. You need better conversion rates for your own sales, right?
Landing page builders today are extremely easy to use. You would not even need basic coding skills to create an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a try.
Instapage provides a broad range of analytics and optimization features. Like any business site owner, landing pages are essential to converting sales and generating leads. That means the characteristics that help you understand your market most and boost your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and perhaps, you are going to be convinced to use Instapage for yourself.
Pros and Cons Iframe on Instapage
- Over 200 landing page templates to use
- Conversion Objectives and analytics are built-in capabilities
- Perfect for working with team members or groups
- Solid A/B testing and simple to use
- Chat support is very helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
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Benefits of Utilizing Instapage
- Collaborate with multiple users and team members who can also edit on the landing page at the same time
- Fantastic for beginners
- Publishing options make creating landing page building all the simpler
- Hosting is cared for
- Analytics and tools help track user experience on your site and improve it over time
- Easily incorporate various third party services like Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous benefits for both novice and advanced users alike.
Yes, they are expensive but Instapage prices high for a lot of reasons. It is an impressive landing page builder that’s truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress rather than Instapage, that’s exactly what this next section covers.
Instapage vs. WordPress Iframe on Instapage
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you’re right. The webpage builder WordPress offers is really powerful and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your website and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features which are extremely useful when collaborating as a team or in an agency and you’ll be able to handle multiple landing pages from just one account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.
This is the section you have been waiting for. This is where we take an in-depth look of the gears behind Instapage, what their attributes are, and what they can do for your business.
Instapage provides a broad assortment of templates to choose from that are highly converting and amazing in both design and layout. This is just one reason that contribute to the easy page building process using Instapage. The layouts itself are elegant, crisp, and make a minimalist vibe that presents a clear definition and outline of what you’re selling together with the headlines, CTA, and various elements you add in the page.
Instablocks Iframe on Instapage
The main benefit of using Instablocks is having the ability to re-use landing pages you’ve created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either select from the Instablock templates or create your own and save it as your own to use later on. Moreover, you can save the landing page you built as a global block to upgrade multiple landing pages you intend to create in the future too. What I love about the Instablocks feature apart from its personalization aspect is how efficiently it is possible to make a landing page under a short amount of time as well.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every site that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your website and the mobile version do not match or at least do not carry the identical content or information, they might have second thoughts. What’s more, users spend more time on their mobile devices than they do on their computers. It is for that reason alone that having a mobile-responsive version and a user friendly interface are highly essential factors to take into account.
Luckily, with the AMP page feature on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites like WordPress. Instead of generating an AMP page from scratch, you can also use pre-existing landing pages you assembled and convert them easily into AMP pages by saving them in to your Instablocks folder and then opening the file once you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike most page builders, there are constraints in their drag and drop builder functions and some are pre-set to adjust to a particular layout, block construction, and template design.
You’ll also have access to an image management program and a plethora of design add-ons to use. Using the toolbar and selecting from the widgets menu is also extremely straightforward. Widgets include adding a picture, video, background design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and set the design according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and secured, whether it is in a desktop or mobile layout.
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Integrated Collaborative Feature Iframe on Instapage
The collaborative feature is one of the many features Instapage offers that stands out among several landing page builders. It is possible to comment in real time. It’s as easy as clicking on a particular design element and leaving comments for members.
It is possible to notify members when they are mentioned in a comment via email or reply in real time. You can even set the visibility of threaded discussions on different visibility levels either to the group or to everyone.
Inviting guests to view the landing page is also simple, through copying the inner link of your page builder to encourage customers. Finally, you can create password-protected landing pages when inviting customers to see your landing page for improved security.
To access the comment thread, you can readily locate it in the left part of your display with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by managing all pages and sub-accounts together with your domains and integrations. In each sub-account you can deal with the publishing of domains and pages on your favorite Content Management System.
The branded email notification feature allows you to send branded email messages to clients and stakeholders, regarding any updates or lead acquisitions with your own unique design and layout to boost professionalism and foster stronger relationships.
Lastly, the audit log feature allows you to monitor user activity, changes, and any history by filtering the sub-account you especially want to track along with any particular dates that you want to go over.
Publishing is made simple in Instapage in which you can publish in your own custom domain names or via built-in site extensions of the site such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account access without any login credentials through a CMS token. This makes publishing flexible and versatile when it comes to handling tons of published pages.
Heat Maps and A/B Testing
The heat map feature lets you track user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is among the best tools to use to create a more effective landing page.
A/B testing aids you to ensure you’re making the best page possible by comparing different versions of this page to one another. If you’re looking to produce the highest converting landing page for your customers, using A/B testing can help you test different strategies and approaches to make sure you’re giving users the best experience possible. This will take some time though, since you’ll have to study the performance and analytics per variant on the analytics dashboard. Each version will depend on the parameters that you set which you can certainly do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
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Apart from these features you can also: Iframe on Instapage
- Define conversion goals in the Builder menu and view them in your analytics dashboard
- You can look at all of your leads from the analytics dashboard
- View your page’s conversion rate
- You can adjust the traffic split for different versions you set on your A/B test
- Integrate with electronic advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion numbers
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Iframe on Instapage
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Impact
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Iframe on Instapage
So how much does Instapage cost? It is a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but includes sufficient resources you need for your business.
Landing page experiences, unique traffic, team members and workspaces have some restrictions in the business plan and even at the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with only a few landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you are a moderate to large sized service with marketing teams, advertising teams, and run a ton of different ads, promotions, events to connect with numerous clients, then yes Instapage is certainly worth the shot.
It’s important to remember that Instapage’s structure and general features are designed more for a team or group, rather than a solo blogger. With that said, Instapage may not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed .
Conclusion Iframe on Instapage
Instapage is one of the most powerful landing page builders to date. It’s definitely a standout machine among many landing page builders. Although the features might appear overwhelming at first, Instapage suits perfectly even for novices thanks to how easy and compact their dashboard, is from their Builder features down to their advanced functionality features like adding html or CSS code.
If you do not need a landing page builder as innovative as Instapage, there are always cheaper alternatives you can opt for, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you decide to attempt Instapage, you won’t be disappointed.