If you have come across landing page builders, you may have heard about Instapage. The powerhouse platform offers users a streamlined, creative design experience.
Unfortunately, Instapage is not for everyone. Maybe the price is too high. Maybe you don’t enjoy using Instapage. Or maybe you simply want another option for comparison. Whatever the case, there are lots of Instapage choices with lower price offers and intensive features.
What’s a Landing Page? Hubspot Vs Instapage
To be clear, a landing page is not a sales funnel builder. A great deal of people still seem to think they’re the same. While both carry similar functions, there is a significant distinction between the two.
Although, they both carry a similar goal: create leads.
Like a real funnel, a funnel builder directs your customer to pass through a set of phases until he/she makes the last sale.
A landing page on the other hand, looks like this:
A landing page is a good example of product-focused advertising where they focus entirely on welcoming traffic via an advertising link or social networking campaign.
A landing page typically includes:
- 1 Call to Action (CTA)
- 1 webpage
- Used to get information from a customer or client e.g. contact information, or advertising info to use for future references
- Used to promote a sale or
- Is the last page a customer should experience; no upsells or additional promotions
When Can I Use a Landing Page?
If you must sell a single product or service such as a webinar, software app, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to provide a very clear message for your clients.
A funnel builder is much more complex and serves various needs, for example:
- Multiple webpages
- Multiple CTA’s that each serve a different function
- Can collect customer information or contact details
- Can promote upsells or complementary products
- Directs or funnels a customer through different sale opportunities
A funnel builder may have a landing page also, but uses different webpages to keep the customer interested, engaged, and hopefully purchase whatever the website offers.
When Should I Use a Funnel Builder? Hubspot Vs Instapage
If you have various complementary products you want to sell alongside your main offer together with any upsells.
Take a physical fitness site for instance. Your main offer might be gym gear. Complementary products or services include instructor videos, 1-on-1 coaching, consultation, weight-loss products, etc..
Now that we understand what a landing page is and how it differs from a funnel builder, let us head on over to a brief overview of what Instapage is and the way it works.
Instapage: A Short Overview
Instapage is a effective landing page builder that’s easy to use even for novices, and comes with an extensive list of tools and features you can use to advertise your business online.
What does Instapage provide:
Collaborative features perfect for larger online businesses or agencies
A whole lot of landing page builder features for layout purposes, along with analytics and tools to enhance user experience and conversion prices , including A/B testing, which has many benefits.
A number of third party integrations to streamline your site
What Instapage lacks: Hubspot Vs Instapage
Instapage lacks a price-friendly offer and is somewhat expensive for the casual blogger
Instapage is a standalone landing page builder; it is not an all-in-one solution if you are looking to market or sell various products and services
Instapage Alternatives Hubspot Vs Instapage
In this section, we’ll talk about 7 Instapage options, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some would say Unbounce is the perfect Instapage choice, and for good reason. It is worth noting Unbounce is among the first landing page builders ever launched, giving the platform several years of experience and user feedback to improve their features and interface.
Unbounce has similar attributes to Instapage and bears the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement feature is what enabled Unbounce users to scale huge Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although less as Instapage
- Third-party integrations such as MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up creation
Unbounce vs. Instapage
Against Instapage, Unbounce is far more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage offers but don’t want to pay a steep price to make beautiful landing pages, Unbounce is your best choice for the individual user.
Countless landing page templates
Good analytics tools
Dynamic text replacement feature perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s device formatting is streamlined automatically with minimal editing needed
Can’t publish more than one leadpage at a time
Unbounce’s pricing starts at $79/month as revealed in their pricing strategies:
Hubspot Vs Instapage
If you find Unbounce to still be a costly deal, there is LeadPages.
What stands out with LeadPages is its cheap deal with access to unlimited traffic and leads even on its cheapest plan.
Yes, it is a trusted page builder with a ton of landing page templates to use; however, it’s not as great as Unbounce or Instapage. That’s not to say the standard of LeadPages is bad, but it is just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users specifically, design junkies.
LeadPages gets the job done and while that is mostly what everybody else is searching for, there is nothing more to expect from LeadPages except that.
Features of LeadPages:
- Two landing page editors – customization for both changes as well, where the advanced version provides full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily create ads on your Facebook landing page
- Pop-up box attribute captures users’ attention more and generates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is your solution.
LeadPages is a solid landing page builder for any internet business that’s searching for casual page building features, minus any in-depth range of features or tools.
Pop-up window modals feature is unique and can help create more leads; you can place pop-up boxes anywhere in your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall layout is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x reduced:
Thrive Themes Hubspot Vs Instapage
As if building landing pages couldn’t get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the many tools and add-ons you can put in your website to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be installed to boost your engagement activity with your visitors. In the end, it’s a great complementary design tool that can help you produce effective landing pages at 5x less the price tag.
Characteristics of Thrive Themes:
- Automation software collects testimonial data and displays them on your site
- Email opt-in plugin feature can help you achieve your conversion goals; display pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you produce more effective content titles
- Quiz builder feature where you can create customized quizzes and improve engagement
Thrive Themes vs. Instapage
Thrive Themes does not come near the power of page construction Instapage provides, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an exceptional choice.
One reason is Thrive Themes does not provide hosting; nonetheless, with WordPress you can expand the editing and design features WordPress lacks. Second, this is ideal if you really must stick to a tight budget and need an additional set of tools to help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide great value for money
Themes + plugins combined are invaluable elements worth the price
Proven lead capture and conversion objectives
You need to host your own site
Lacks in-depth feature range
Can not be used as a standalone landing page builder
You can’t go wrong with an offer such as this:
ClickFunnels is far from the same budget range, but makes one hell of an option. With ClickFunnels, you can build landing pages, but if you stick to just building landing pages with ClickFunnels, you are also going to be wasting a great deal of what you are paying for.
That is because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you thought Instapage was expensive, ClickFunnels asks for more but also gives you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is among the best and easiest to use for web page development Countless Page Elements to use, add, and improve site design and experience
- Converting web pages into device friendly formats
- Actionetics feature lets you keep track of customer stats like engagement activity and site insights
- Share your funnel easily with friends, coworkers, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is indeed powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. However, Instapage provides faster landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is an all-in-one platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep price, it gives a nice bargain considering all the features, tools, and marketing efforts you can do in one platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to create multiple web pages
User friendly and easy to use
Intuitive design and interface
Great affiliate program
Customer care is not as great, and chat service is limited
Cheapest plan limits web page creation and traffic
Even with a wide array of features and benefits offered, the cost is still quite steep
It is true you get loads of features with ClickFunnels to get a hefty deal, but if you’re an online marketer with tons of merchandise, services, and target more than 1 niche for your company, ClickFunnels is a great alternative.
GetResponse isn’t only a landing page builder. It’s also an email marketing software that offers automation and autoresponder features that’s terrific for building your email list.
You also have access to data for your email campaigns, and recent developments have made GetResponse stronger than it was. Together with landing pages and email marketing, you can also automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive designs for email newsletters, which automatically adjusts and optimizes the layout if the user is reading it in a mobile device
- Wide options of fonts to use for better layout creation
- CRM performance where you can add users to a pipeline according to their activity
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing campaigns you can do apart from only page construction. Although GetResponse ranks lower in page building compared to Instapage, the email marketing features, automatic funnels, and CRM functions definitely make GetResponse a good candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels features in 1 platform
Strong A/B split testing
Terrific email marketing automation features
Webinar hosting and CRM functionality are not provided by many landing page builders, making GetResponse exceptionally unique in this area
Drag and drop editor need improvement
CRM performance is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this time
GetResponse’s price plans, particularly their cheapest plan, are inexpensive for any online marketer.
ConvertKit Hubspot Vs Instapage
Similar to GetResponse, ConvertKit is a landing page builder which also offers email marketing features. ConvertKit provides a strong visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to select from.
So what makes ConvertKit stand out? Their ease of use and versatile email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit can also be prioritizing email advertising over page construction.
Features of ConvertKit:
- Visual automation contractor is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion rates, and top referrers
ConvertKit vs. Instapage Hubspot Vs Instapage
What I will commend ConvertKit for compared to Instapage is their interface. It is very streamlined and extremely easy to use compared to most landing page builders.
However, ConvertKit is a more advanced type of email marketing software than it is a landing page builder. It’s perfect for vloggers, content creators, and bloggers or even course creation due to price and versatility purposes.
So yes, do consider ConvertKit for a page builder but like GetResponse, email automation is it’s greatest advantage.
Very easy to use; no technical loopholes or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based instead of list-based making your organization more flexible
Terrific customer care
You don’t get charged an extra fee if you have duplicate subscribers
Visual automation contractor is ahead of what others are offering
Software is constantly upgrading and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing offer where it’s not just cheap but they also provide a free account plan with just as much landing page templates and unlimited CTA’s as the paid plan.
You would be surprised with Kartra. Like Unbounce, it also provides similar features to Instapage except it is an all around platform that can do email marketing, funnel construction, HelpDesk, affiliate management, video hosting, shopping cart and far more.
We already know Instapage is quite price-y; however, with Kartra at the exact same price offer you get double the amount of advertising and sales efforts you can do under a single platform.
Aside from just building landing pages, you may also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting alternatives that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different levels; client support
- Host your own membership site to sell all kinds of digital products
- Calendar feature enables you to manage appointments with clients and customers easily
- Email automation features, together with easy funnel construction creation
Karta vs. Instapage
Karta is an all-in-one platform which could serve several needs of an online business especially for those seeking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and instructional videos
Helpdesk and monitoring system are fantastic
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better via integrations
Suited mostly for electronic products
Plans are costly for casual bloggers and smaller companies
Not all third party services are simple to integrate
Conclusion Hubspot Vs Instapage
With 7 Instapage options that counter cost, features, and the overall magnitude of marketing & sales efforts that one platform can do, you are bound to find the ideal platform that serves your needs best.
Be clear with what you’re looking for, what your online business needs to grow, and what you’re selling. When you’ve got a clear identity of your business and what your customers will want to buy from you, building a landing page should only function as the bridge between your customer and the sale.
Just remember interface design goes a long way in keeping your customers engaged and entertained while navigating your website. The more streamlined and clean the site is, the higher your chances of completing that sale.