Building optimized and beautiful landing pages is a tough feat. That is, without a successful landing page-builder. You want better conversion rates for your sales, right?
Landing page builders today are quite easy to use. You wouldn’t even need basic coding skills to create an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a try.
Instapage provides a broad range of optimization and analytics features. Like any business site operator, landing pages are essential to converting sales and generating leads. That means the characteristics that help you understand your market most and improve your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and perhaps, you’ll be convinced to use Instapage for yourself.
Pros and Cons How To Mobile Optimize Instapage
- Over 200 landing page templates to use
- Conversion goals and analytics are built-in capabilities
- Perfect for collaborating with team members or groups
- Solid A/B testing and easy to use
- Chat support is extremely helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
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Benefits of Utilizing Instapage
- Collaborate with multiple users and team members who can also edit on the landing page simultaneously
- Fantastic for beginners
- Publishing options make creating landing page building all the simpler
- Hosting is cared for
- Analytics and tools help track user experience on your site and improve it over time
- Easily integrate various third party services such as Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous benefits for both beginner and advanced users alike.
Yes, they are pricey but Instapage costs high for a lot of reasons. It is a high-powered landing page builder that’s truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress instead of Instapage, that’s what this next section covers.
Instapage vs. WordPress How To Mobile Optimize Instapage
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you are right. The webpage builder WordPress offers is indeed capable and also reliable. But here are three reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your site and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features that are extremely useful when collaborating as a team or in an agency and you can manage multiple landing pages from just 1 account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.
This is the section you’ve been waiting for. This is where we take an in-depth look of the gears behind Instapage, what their attributes are, and what they can do for your company.
Instapage provides a broad assortment of templates to select from which are highly converting and amazing in both design and layout. This is just one of the reasons that contribute to the simple page building process using Instapage. The layouts itself are elegant, crisp, and make a minimalist vibe that presents a clear definition and outline of what you’re selling together with the headlines, CTA, and various elements you add in the page.
Instablocks How To Mobile Optimize Instapage
The principal advantage of using Instablocks is being able to re-use landing pages you’ve created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either select from the Instablock templates or create your own and save it as your own to use in the future. In addition, you can save the landing page you built as a global block to upgrade multiple landing pages you intend to create in the future too. What I love about the Instablocks feature aside from its personalization aspect is how efficiently it is possible to make a landing page under a brief amount of time also.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every site that also provides a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version don’t match or at least don’t carry the identical content or information, they might have second thoughts. What’s more, users spend more time on their mobile devices than they do on their computers. It is for that reason alone that having a mobile-responsive version and a user friendly interface are highly essential aspects to take into account.
Fortunately, with the AMP page feature on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites like WordPress. Rather than generating an AMP page from scratch, you can also use pre-existing landing pages you assembled and convert them easily into AMP pages by saving them in to your Instablocks folder and then opening the document once you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike most page builders, there are constraints in their drag and drop builder functions and a few are already pre-set to follow a particular layout, block structure, and template design.
You will also have access to an image management system and a plethora of layout add-ons to use. Using the toolbar and selecting in the widgets menu is also extremely easy. Widgets include adding an image, video, background design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and set the layout according to how you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and locked, whether it’s in a desktop or mobile layout.
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Integrated Collaborative Feature How To Mobile Optimize Instapage
The collaborative feature is just one of many features Instapage provides that stands out among many landing page builders. You can comment in real time. It’s as easy as clicking on a specific design element and leaving comments for members.
It is possible to notify members when they are mentioned in a comment via email or reply in real time. You can even set the visibility of threaded conversations on different visibility levels either to the team or to everyone.
Inviting guests to view the landing page is also simple, through copying the internal link of your page builder to invite customers. Finally, you can create password-protected landing pages when inviting clients to see your landing page for better security.
To access the comment thread, you can easily locate it in the left part of your screen with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by managing all pages and sub-accounts together with your domains and integrations. In each sub-account you can manage the publishing of pages and domains on your preferred Content Management System.
The branded email notification feature permits you to send branded email messages to clients and stakeholders, regarding any updates or lead acquisitions with your own distinctive design and layout to improve professionalism and foster stronger relationships.
Lastly, the audit log feature lets you monitor user activity, changes, and any background by filtering the sub-account you specifically want to track along with any particular dates you wish to go over.
Publishing is made simple in Instapage where you can publish in your own custom domains or via built-in site extensions of this site such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account accessibility without any login credentials through a CMS token. This makes publishing flexible and flexible when it comes to handling tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is among the best tools to use to create a more successful landing page.
A/B testing aids you to ensure you’re making the best page possible by comparing different versions of the page to one another. If you’re looking to create the highest converting landing page for your visitors, using A/B testing helps you test different strategies and approaches to make sure you’re giving users the best experience you can. This may take some time though, since you will have to study the operation and analytics per variant on the analytics dashboard. Each version will depend on the parameters that you set which you can easily do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
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Apart from these features you can also: How To Mobile Optimize Instapage
- Define conversion goals from the Builder menu and view them on your analytics dashboard
- You can look at all your leads from the analytics dashboard
- View your page’s conversion rate
- You can adjust the visitors split for different versions you put on your A/B test
- Integrate with electronic advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion rates
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing How To Mobile Optimize Instapage
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing How To Mobile Optimize Instapage
So how much does Instapage cost? It’s a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but includes sufficient tools you need for your company.
Landing page experiences, unique traffic, team members and workspaces have some restrictions in the business plan and even in the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with only a few landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you are a moderate to large sized service with marketing teams, advertising teams, and run a ton of different ads, promotions, events to deal with numerous customers, then yes Instapage is definitely worth the shot.
It is important to remember that Instapage’s structure and general features are designed more for a group or team, instead of a solo blogger. With that being said, Instapage may not come off as cheap but the price you pay for the value you get does not leave you short-changed .
Conclusion How To Mobile Optimize Instapage
Instapage is among the most effective landing page builders to date. It is definitely a standout machine out of several landing page builders. Although the features might appear overwhelming at first, Instapage suits perfectly even for beginners thanks to how simple and compact their dashboard, is from their Builder features down to their innovative performance features like adding html or CSS code.
If you don’t need a landing page builder as powerful as Instapage, there are always cheaper alternatives you can opt for, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you choose to try Instapage, you won’t be disappointed.