Building optimized and beautiful landing pages is a challenging feat. That is, without an effective landing page-builder. You need better conversion rates for your own sales, right?
Landing page builders today are quite easy to use. You would not even need basic coding skills to create an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a try.
Instapage provides a broad range of optimization and analytics features. Like any business site operator, landing pages are essential to converting sales and generating leads. That means the features that help you understand your audience most and improve your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I will share with you what makes Instapage a fantastic page builder and possibly, you’ll be convinced to use Instapage on your own.
Pros and Cons How to Get Free Ssl Encryption on Instapage
- More than 200 landing page templates to use
- Conversion goals and analytics are built-in capabilities
- Fantastic for collaborating with team members or groups
- Solid A/B testing and simple to use
- Chat support is very helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and team members that can also edit on the landing page at the same time
- Perfect for beginners
- Publishing options make landing page construction all the simpler
- Hosting is taken care of
- Analytics and tools help track user experience on your site and enhance it over time
- Easily integrate various third party services like Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous benefits for both beginner and advanced users alike.
Yes, they are pricey but Instapage prices high for many reasons. It’s an impressive landing page builder that’s truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress rather than Instapage, that is what this next section covers.
Instapage vs. WordPress How to Get Free Ssl Encryption on Instapage
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you are right. The webpage builder WordPress offers is really capable and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your website and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features which are extremely useful when working as a team or in an agency and you’ll be able to handle multiple landing pages from just one account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.
This is the section you have been waiting for. This is where we have an in-depth look of the gears behind Instapage, what their features are, and what they can do for your business.
Instapage provides a broad range of templates to select from which are highly converting and amazing in both design and layout. This is just one reason that result in the easy page construction process using Instapage. The designs itself are elegant, crisp, and create a minimalist vibe which presents a clear definition and outline of what you are selling along with the headlines, CTA, and various elements you add into the page.
Instablocks How to Get Free Ssl Encryption on Instapage
The principal benefit of using Instablocks is being able to re-use landing pages you have created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either choose from the Instablock templates or create your own and save it as your own to use in the future. Moreover, you can save the landing page you built as a global block to upgrade multiple landing pages you plan to create in the future too. What I love about the Instablocks feature apart from its personalization aspect is how effectively you can make a landing page under a short amount of time also.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every site that also provides a mobile version needs to be in sync and well-coordinated. If users found out that your website and the mobile version don’t match or at least do not carry the same content or information, they might have second thoughts. What’s more, users spend more time on their mobile devices than they do on their own computers. It’s for that reason alone that using a mobile-responsive version and a user-friendly interface are highly essential aspects to consider.
Luckily, with the AMP page attribute on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites like WordPress. Instead of creating an AMP page from scratch, you may even use pre-existing landing pages you built and convert them easily into AMP pages by storing them in to your Instablocks folder and then opening the file once you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike most page builders, there are limitations in their drag and drop builder functions and some are pre-set to adjust to a certain layout, block structure, and template design.
You will also have access to an image management system and a plethora of design add-ons to use. Using the toolbar and selecting from the widgets menu is also very easy. Widgets include adding an image, video, desktop design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and group the design according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all the page elements grouped together and secured, whether it’s in a desktop or mobile design.
Integrated Collaborative Feature How to Get Free Ssl Encryption on Instapage
The collaborative feature is just one of the many features Instapage provides that stands out among many landing page builders. It is possible to comment in real time. It’s as simple as clicking on a specific design element and leaving comments for members.
You can notify members when they are mentioned in a comment via email or respond in real time. You can even set the visibility of threaded conversations on different visibility levels either to the team or to everyone.
Inviting guests to view the landing page is also simple, through copying the inner link of your page builder to invite clients. Finally, you can create password-protected landing pages when inviting clients to see your landing page for improved security.
To access the comment thread, you may readily locate it at the left portion of your screen with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by managing all pages and sub-accounts along with your domains and integrations. In every sub-account you can deal with the publishing of domains and pages on your favorite Content Management System.
The branded email notification feature permits you to send messages that are branded to customers and stakeholders, regarding any upgrades or lead acquisitions with your own distinctive design and layout to boost professionalism and foster stronger relationships.
Finally, the audit log feature allows you to track user activity, changes, and any background by filtering the sub-account you specifically wish to track together with any specific dates you want to go over.
Publishing is made simple in Instapage where you can publish on your own custom domains or through built-in site extensions of this site such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account accessibility without any login credentials via a CMS token. This makes publishing flexible and flexible when it comes to managing tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is among the best tools to use to create a more successful landing page.
A/B testing helps you ensure you are making the best page possible by comparing different versions of this page to one another. If you’re looking to produce the highest converting landing page for your customers, using A/B testing helps you test various strategies and approaches to ensure you’re giving users the best experience possible. This may take some time though, because you will have to study the performance and analytics per variant on the analytics dashboard. Each version will be dependent on the parameters that you set which you can easily do as well.
In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Aside from these features you can also: How to Get Free Ssl Encryption on Instapage
- Define conversion goals in the Builder menu and see them in your analytics dashboard
- You can look at all your leads from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the visitors split for different versions you set on your A/B test
- Integrate with electronic advertising platforms like Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion numbers
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing How to Get Free Ssl Encryption on Instapage
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Impact
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing How to Get Free Ssl Encryption on Instapage
So how much does Instapage cost? It is a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but includes sufficient resources you need for your business.
Landing page experiences, unique visitors, team members and workspaces have some limitations in the business plan and even in the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with just a couple of landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you’re a medium to large sized agency with marketing teams, advertising teams, and run a ton of different ads, promotions, events to deal with numerous clients, then yes Instapage is definitely worth the shot.
It’s important to remember that Instapage’s structure and general features are designed more for a team or group, instead of a solo blogger. With that said, Instapage might not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed either.
Conclusion How to Get Free Ssl Encryption on Instapage
Instapage is one of the most effective landing page builders to date. It’s definitely a standout machine out of many landing page builders. Although the features may seem overwhelming at first, Instapage suits perfectly for beginners thanks to how simple and streamlined their interface, is from their Builder attributes down to their innovative performance features like adding html or CSS code.
If you don’t need a landing page builder as innovative as Instapage, there are always cheaper alternatives you may choose, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you choose to attempt Instapage, you won’t be disappointed.