Building optimized and beautiful landing pages is a challenging feat. That is, without a successful landing page-builder. You need better conversion rates for your own sales, right?
Landing page builders nowadays are quite easy to use. You wouldn’t even need basic coding skills to make an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a try.
Instapage provides a broad range of optimization and analytics features. Like any business site operator, landing pages are crucial to converting sales and generating leads. That means the features that help you understand your market most and improve your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and perhaps, you’ll be convinced to use Instapage on your own.
Pros and Cons How To Create A Two Step Lead Page In Instapage
- Over 200 landing page templates to use
- Conversion goals and analytics are built-in capabilities
- Fantastic for working with team members or groups
- Solid A/B testing and simple to use
- Chat support is very helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and staff members that can also edit on the landing page simultaneously
- Perfect for beginners
- Publishing options make creating landing page building all the simpler
- Hosting is taken care of
- Analytics and tools help monitor user experience on your site and enhance it over time
- Easily integrate various third party services like Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous advantages for both beginner and advanced users alike.
Yes, they are expensive but Instapage prices high for a lot of reasons. It’s an impressive landing page builder that’s truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress instead of Instapage, that’s what this next section covers.
Instapage vs. WordPress How To Create A Two Step Lead Page In Instapage
You might be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you are right. The webpage builder WordPress offers is really capable and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your website and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features that are extremely useful when collaborating as a team or in an agency and you’ll be able to manage multiple landing pages from only one account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.
This is the section you have been waiting for. This is where we take an in-depth look of the gears behind Instapage, what their attributes are, and what they can do for your business.
Instapage provides a broad assortment of templates to choose from which are highly converting and amazing in both design and layout. This is just one of the reasons that result in the simple page building process using Instapage. The designs itself are elegant, crisp, and create a minimalist vibe which presents a clear definition and outline of what you are selling along with the headlines, CTA, and various components you add in the page.
Instablocks How To Create A Two Step Lead Page In Instapage
The principal benefit of using Instablocks is being able to re-use landing pages you have created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either select from the Instablock templates or create your own and save it as your own to use in the future. Moreover, you can save the landing page you built as a global block to upgrade multiple landing pages you plan to create in the future also. What I love about the Instablocks feature aside from its personalization aspect is how effectively it is possible to create a landing page under a short amount of time also.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every website that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your website and the mobile version don’t match or at least don’t carry the identical content or information, they might have second thoughts. More importantly, users spend more time on their mobile devices than they do on their computers. It’s for that reason alone that using a mobile-responsive version and a user friendly interface are highly essential factors to take into account.
Fortunately, using the AMP page feature on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites such as WordPress. Rather than creating an AMP page from scratch, you can also use pre-existing landing pages you assembled and convert them easily into AMP pages by saving them in to your Instablocks folder and then opening the file once you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike most page builders, there are limitations in their drag and drop builder functions and a few are already pre-set to adjust to a particular layout, block construction, and template design.
You will also have access to an image management program and a host of design add-ons to use. Using the toolbar and selecting from the widgets menu is also extremely straightforward. Widgets include adding a picture, video, desktop design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and group the layout according to the way you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and locked, whether it is in a desktop or mobile layout.
Integrated Collaborative Feature How To Create A Two Step Lead Page In Instapage
The collaborative feature is just one of the many attributes Instapage provides that stands out among several landing page builders. You can comment in real time. It’s as simple as clicking on a particular design element and leaving comments for members.
It is possible to notify members when they’re mentioned in a comment via email or reply in real time. You can even set the visibility of threaded conversations on different visibility levels either to the team or to everyone.
Inviting guests to view the landing page is also simple, through copying the internal link of your page builder to invite clients. Lastly, you can create password-protected landing pages when inviting clients to view your landing page for improved security.
To get the comment thread, you may readily locate it at the left part of your screen with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by handling all pages and sub-accounts together with your domains and integrations. In each sub-account you can manage the publishing of domains and pages on your preferred Content Management System.
The branded email notification feature allows you to send branded email messages to customers and stakeholders, regarding any upgrades or lead acquisitions with your own unique design and layout to boost professionalism and foster stronger relationships.
Finally, the audit log feature lets you monitor user activity, changes, and any background by filtering the sub-account you specifically want to track together with any particular dates you wish to go over.
Publishing is made simple in Instapage where you can publish in your own custom domains or via built-in site extensions of the site such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account access with no login credentials via a CMS token. This makes publishing flexible and flexible when it comes to managing tons of published pages.
Heat Maps and A/B Testing
The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is among the best tools to use to produce a more successful landing page.
A/B testing helps you ensure you’re making the best page possible by comparing different versions of the page to one another. If you’re looking to create the highest converting landing page for your visitors, using A/B testing helps you test different strategies and approaches to ensure you’re giving users the best experience possible. This will take some time however, because you’ll have to study the operation and analytics per variant on the analytics dashboard. Each version will depend on the parameters you set which you can easily do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Apart from these features you can also: How To Create A Two Step Lead Page In Instapage
- Define conversion goals from the Builder menu and see them in your analytics dashboard
- You can look at all of your leads from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the visitors split for different versions you set on your A/B test
- Integrate with electronic advertising platforms like Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion rates
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing How To Create A Two Step Lead Page In Instapage
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing How To Create A Two Step Lead Page In Instapage
Just how much does Instapage cost? It’s a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but includes sufficient resources you need for your company.
Landing page experiences, unique traffic, team members and workspaces have some limitations in the business plan and even at the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with just a few landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you’re a medium to large sized service with marketing teams, advertising teams, and run a ton of different advertisements, promotions, events to deal with various customers, then yes Instapage is certainly worth the shot.
It is important to remember that Instapage’s structure and overall features are designed more for a group or team, rather than a solo blogger. With that said, Instapage might not come off as cheap but the price you pay for the value you get does not leave you short-changed .
Conclusion How To Create A Two Step Lead Page In Instapage
Instapage is among the most powerful landing page builders to date. It’s definitely a standout machine out of many landing page builders. Even though the features may seem overwhelming at first, Instapage suits perfectly for beginners thanks to how simple and streamlined their dashboard, is from their Builder features down to their innovative functionality features like adding html or CSS code.
If you do not need a landing page builder as powerful as Instapage, there are always cheaper alternatives you can opt for, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you decide to try Instapage, you won’t be disappointed.