Building optimized and beautiful landing pages is a tough feat. That is, without an effective landing page-builder. You want better conversion rates for your own sales, right?
Landing page builders nowadays are extremely easy to use. You wouldn’t even need basic coding skills to create an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a go.
Instapage provides a broad range of optimization and analytics features. Like every business site operator, landing pages are essential to converting sales and generating leads. That means the features that enable you to understand your audience most and boost your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and perhaps, you are going to be convinced to use Instapage for yourself.
Pros and Cons How to Create a Bitly Link on Instapage
- More than 200 landing page templates to use
- Conversion Objectives and analytics are built-in capabilities
- Perfect for collaborating with team members or groups
- Solid A/B testing and easy to use
- Chat support is extremely helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
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Benefits of Using Instapage
- Collaborate with multiple users and staff members who can also edit on the landing page simultaneously
- Fantastic for beginners
- Publishing options make creating landing page building all the more easy
- Hosting is cared for
- Analytics and tools help monitor user experience on your site and enhance it over time
- Easily incorporate various third party services such as Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous benefits for both novice and advanced users alike.
Yes, they are expensive but Instapage prices high for many reasons. It’s a high-powered landing page builder that is truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress instead of Instapage, that’s exactly what the next section covers.
Instapage vs. WordPress How to Create a Bitly Link on Instapage
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you’re right. The page builder WordPress offers is really powerful and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your site and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features that are extremely useful when working as a team or in an agency and you’ll be able to handle multiple landing pages from just 1 account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget elements on Instapage’s side.
This is the section you’ve all been waiting for. This is where we have an in-depth look of the gears behind Instapage, what their attributes are, and what they can do for your business.
Instapage provides a broad range of templates to choose from that are highly converting and amazing in both design and layout. This is just one reason that result in the easy page construction process using Instapage. The layouts itself are elegant, crisp, and create a minimalist vibe which presents a clear definition and outline of what you are selling together with the headlines, CTA, and various elements you add into the page.
Instablocks How to Create a Bitly Link on Instapage
The principal advantage of using Instablocks is being able to re-use landing pages you’ve created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either select from the Instablock templates or create your own and save it as your own to use later on. In addition, you can save the landing page you built as a global block to upgrade multiple landing pages you plan to create in the long run too. What I love about the Instablocks feature aside from its personalization aspect is how effectively it is possible to create a landing page under a brief amount of time also.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every site that also provides a mobile version has to be in sync and well-coordinated. If users found out that your website and the mobile version do not match or at least do not carry the identical content or information, they might have second thoughts. What’s more, users spend more time on their mobile devices than they do on their computers. It’s for that reason alone that having a mobile-responsive version and a user-friendly interface are highly essential aspects to consider.
Luckily, using the AMP page attribute on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites like WordPress. Rather than generating an AMP page from scratch, you can even use pre-existing landing pages you assembled and convert them easily into AMP pages by saving them into your Instablocks folder and then opening the file once you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike many page builders, there are limitations in their drag and drop builder functions and some are pre-set to adjust to a particular layout, block construction, and template design.
You’ll also have access to an image management program and a host of layout add-ons to use. Using the toolbar and selecting from the widgets menu is also extremely easy. Widgets include adding an image, video, background design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and group the layout according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and locked, whether it’s in a desktop or mobile layout.
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Integrated Collaborative Feature How to Create a Bitly Link on Instapage
The collaborative feature is just one of many attributes Instapage offers that stands out among several landing page builders. You can comment in real time. It’s as simple as clicking on a specific design element and leaving comments for members.
You can notify members when they are mentioned in a comment via email or reply in real time. You can also set the visibility of threaded discussions on different visibility levels either to the group or to everyone.
Inviting guests to view the landing page is also simple, through copying the internal link of your page builder to invite customers. Lastly, you can create password-protected landing pages when inviting customers to see your landing page for improved security.
To get the comment thread, you may readily locate it at the left part of your screen with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by handling all pages and sub-accounts along with your domains and integrations. In each sub-account you can manage the publishing of domains and pages on your favorite Content Management System.
The branded email notification feature allows you to send messages that are branded to clients and stakeholders, regarding any upgrades or lead acquisitions with your own unique design and layout to boost professionalism and foster stronger relationships.
Finally, the audit log feature lets you track user activity, changes, and any background by filtering the sub-account you specifically want to track together with any particular dates that you want to go over.
Publishing is made easy in Instapage in which you can publish in your own custom domains or via built-in site extensions of the site such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account accessibility with no login credentials through a CMS token. This makes publishing flexible and flexible when it comes to handling tons of published pages.
Heat Maps and A/B Testing
The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is among the best tools to use to create a more successful landing page.
A/B testing aids you to ensure you are making the best page possible by comparing different versions of the page to one another. If you’re trying to create the highest converting landing page for your visitors, using A/B testing can help you test different strategies and approaches to ensure you’re giving users the best experience you can. This may take some time however, because you will have to study the operation and analytics per version on the analytics dashboard. Each version will be dependent on the parameters that you set which you can easily do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
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Aside from these features you can also: How to Create a Bitly Link on Instapage
- Define conversion goals from the Builder menu and view them on your analytics dashboard
- You can look at all of your prospects from the analytics dashboard
- View your page’s conversion rate
- You can adjust the visitors split for different versions you set on your A/B test
- Integrate with digital advertising platforms like Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion rates
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing How to Create a Bitly Link on Instapage
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing How to Create a Bitly Link on Instapage
Just how much does Instapage cost? It’s a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but includes sufficient resources you need for your business.
Landing page experiences, unique traffic, team members and workspaces have some limitations in the business plan and even in the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with only a few landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you are a moderate to large sized agency with marketing teams, advertising teams, and run a ton of different advertisements, promotions, events to connect with various clients, then yes Instapage is definitely worth the shot.
It is important to recall that Instapage’s structure and general features are designed more for a team or group, rather than a solo blogger. With that being said, Instapage might not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed .
Conclusion How to Create a Bitly Link on Instapage
Instapage is one of the most effective landing page builders to date. It is definitely a standout machine among many landing page builders. Even though the features may seem overwhelming at first, Instapage suits perfectly for novices thanks to how simple and compact their dashboard, is from their Builder features down to their innovative performance features like adding html or CSS code.
If you do not want a landing page builder as innovative as Instapage, there are always cheaper alternatives you can choose, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you choose to attempt Instapage, you won’t be disappointed.