How to Change Page Width on Instapage

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Building optimized and beautiful landing pages is a challenging feat. That is, without a successful landing page-builder. You need better conversion rates for your sales, right?

Landing page builders today are extremely easy to use. You would not even need basic coding skills to create an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a go.

Instapage provides a broad selection of optimization and analytics features. Like every business site operator, landing pages are crucial to converting sales and generating leads. That means the characteristics that enable you to understand your audience most and boost your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?

In this review, I’ll share with you what makes Instapage a fantastic page builder and perhaps, you’ll be convinced to use Instapage for yourself.

Pros and Cons How to Change Page Width on Instapage

Pros

  • More than 200 landing page templates to use
  • Conversion goals and analytics are built-in capabilities
  • Fantastic for collaborating with team members or groups
  • Solid A/B testing and easy to use
  • Chat support is very helpful and responsive
  • Mobile support feature allows you to edit a mobile version of your page
  • Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page

Cons

  • Limited widgets selection
  • Cheapest plan is limited to features namely A/B testing
  • Pricey

How to Change Page Width on Instapage

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Benefits of Using Instapage

  1. Collaborate with multiple users and staff members who can also edit on the landing page simultaneously
  2. Fantastic for beginners
  3. Publishing options make landing page construction all the more easy
  4. Hosting is cared for
  5. Analytics and tools help monitor user experience on your site and improve it over time
  6. Easily integrate various third party services like Google Adwords
  7. Instablocks attribute allows you to speed up the development process of creating multiple landing pages without using a pre-built template

Instapage offers numerous benefits for both novice and advanced users alike.

Yes, they are pricey but Instapage prices high for a lot of reasons. It is an impressive landing page builder that’s truly effective in building and growing your sales.

Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.

But first, if you’re wondering midway through this article why not use WordPress instead of Instapage, that’s what this next section covers.

Instapage vs. WordPress How to Change Page Width on Instapage

You might be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you’re right. The webpage builder WordPress offers is really capable and also reliable. But here are three reasons I encourage using Instapage over WordPress:

  1. Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your website and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
  2. Instapage offers collaborative features which are extremely useful when working as a team or in an agency and you’ll be able to manage multiple landing pages from only 1 account.
  3. Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.

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Key Features

This is the section you’ve been waiting for. This is where we have an in-depth investigation of the gears behind Instapage, what their attributes are, and what they can do for your business.

Templates

Instapage provides a broad assortment of templates to select from which are highly converting and amazing in both design and layout. This is just one of the reasons that contribute to the simple page building process using Instapage. The layouts itself are elegant, crisp, and make a minimalist vibe that presents a clear definition and outline of what you’re selling along with the headlines, CTA, and various elements you add in the page.

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Instablocks How to Change Page Width on Instapage

The principal benefit of using Instablocks is having the ability to re-use landing pages you have created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either choose from the Instablock templates or create your own and save it as your own to use in the future. Moreover, you can save the landing page you built as a global block to update multiple landing pages you intend to create in the future too. What I love about the Instablocks feature aside from its personalization aspect is how effectively it is possible to create a landing page under a brief amount of time also.

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AMP Page Feature

What this does is it helps you create lightning-fast mobile-responsive pages.

Every site that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version don’t match or at least do not carry the same content or information, they may have second thoughts. More importantly, users spend more time on their mobile devices than they do on their own computers. It is for that reason alone that having a mobile-responsive version and a user friendly interface are highly essential aspects to consider.

Fortunately, using the AMP page feature on Instapage, this is easy to do and lightning fast.

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The AMP page also provides unlimited A/B testing and it is easy to publish them through sites like WordPress. Rather than creating an AMP page from scratch, you may also use pre-existing landing pages you built and convert them easily into AMP pages by saving them in to your Instablocks folder and then opening the document after you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.

Editing: Drag & Drop Builder

A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike most page builders, there are constraints in their drag and drop builder functions and some are already pre-set to follow a certain layout, block structure, and template design.

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You’ll also have access to an image management system and a plethora of layout add-ons to use. Using the toolbar and selecting in the widgets menu is also very easy. Widgets include adding a picture, video, desktop design, buttons, and various page elements.

Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.

Once there, you can align and set the layout according to the way you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and locked, whether it is in a desktop or mobile design.

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Integrated Collaborative Feature How to Change Page Width on Instapage

The collaborative feature is one of the many attributes Instapage offers that stands out among many landing page builders. It is possible to comment in real time. It’s as easy as clicking on a particular design element and leaving comments for members.

It is possible to notify members when they are mentioned in a comment via email or reply in real time. You can even set the visibility of threaded discussions on different visibility levels either to the team or to everyone.

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Inviting guests to view the landing page is also easy, through copying the internal link of your page builder to encourage customers. Lastly, you can create password-protected landing pages when inviting customers to see your landing page for better security.

To access the comment thread, you can readily locate it in the left part of your display with a message icon.

Agency & Client Management

In the dashboard, you can extend your collaborative features by handling all pages and sub-accounts together with your domains and integrations. In each sub-account you can deal with the publishing of pages and domains on your favorite Content Management System.

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The branded email notification feature allows you to send branded email messages to customers and stakeholders, regarding any updates or lead acquisitions with your own unique design and layout to improve professionalism and foster stronger relationships.

Lastly, the audit log feature lets you track user activity, changes, and any background by filtering the sub-account you especially want to track together with any specific dates you want to go over.

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Publishing Options

Publishing is made easy in Instapage where you can publish on your own custom domains or via built-in site extensions of the site such as WordPress, Drupal, and Facebook.

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You can also give team members account or sub-account access without any login credentials through a CMS token. This makes publishing flexible and versatile when it comes to handling tons of pages that are published.

Heat Maps and A/B Testing

The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is among the best tools to use to create a more effective landing page.

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A/B testing helps you ensure you are making the best page possible by comparing different versions of the page to one another. If you’re looking to produce the highest converting landing page for your customers, using A/B testing can help you test various strategies and approaches to make sure you’re giving users the best experience you can. This will take some time though, because you will have to study the operation and analytics per variant on the analytics dashboard. Each version will depend on the parameters that you set which you can certainly do as well.

In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.

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Apart from these features you can also: How to Change Page Width on Instapage

  1. Define conversion goals from the Builder menu and view them on your analytics dashboard
  2. You can look at all of your leads from the analytics dashboard
  3. View your page’s conversion rate
  4. You can adjust the traffic split for different versions you put on your A/B test
  5. Integrate with digital advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion numbers

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Other third-party services you can integrate with Instapage:

Analytics

  • Kissmetrics
  • Mixpanel
  • Heap

Advertising

  • LinkedIn Ads
  • RollWorks
  • BrightRoll
  • Twitter Ads
  • Microsoft Ads
  • AdRoll
  • Perfect Audience
  • Taboola
  • MarinOne

Call Tracking

  • CallRail
  • DialogTech
  • Matelso
  • Retreaver
  • TrackDrive

CRM

  • Infusionsoft
  • Zoho
  • Salesforce
  • ActiveCampaign

E-commerce

  • Paypal
  • Shopify
  • Venmo
  • Kenshoo
  • Stripe
  • Outgrow

Email Marketing How to Change Page Width on Instapage

  • Mail Chimp
  • GetResponse
  • Mad Mimi
  • Campaign Monitor
  • AWeber
  • ConvertKit
  • Constant Contact
  • E-goi

Marketing Automation

  • HubSpot
  • Infusionsoft
  • ConvertKit
  • Pardot
  • ActiveCampaign
  • Autopilot
  • Marketo
  • Critical Effects
  • Capture

Live Chat

  • Intercom
  • LiveChat
  • Olark
  • Zendesk
  • Cliengo
  • Apex Chat

Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.

So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.

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Pricing How to Change Page Width on Instapage

Just how much does Instapage cost? It is a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but comes with sufficient resources you need for your business.

Landing page experiences, unique visitors, team members and workspaces have some restrictions in the business plan and even in the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.

So overall, is it worth it? For someone with only a couple of landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you are a medium to large sized service with marketing teams, advertising teams, and run a lot of different advertisements, promotions, events to deal with various customers, then yes Instapage is definitely worth the shot.

It’s important to recall that Instapage’s structure and general features are designed more for a group or team, instead of a solo blogger. With that said, Instapage might not come off as cheap but the price you pay for the value you get does not leave you short-changed .

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Conclusion How to Change Page Width on Instapage

Instapage is one of the most effective landing page builders to date. It’s definitely a standout machine out of several landing page builders. Even though the features might appear overwhelming at first, Instapage suits perfectly for beginners thanks to how simple and compact their dashboard, is from their Builder features down to their advanced performance features such as adding html or CSS code.

If you don’t want a landing page builder as innovative as Instapage, there are always cheaper alternatives you can opt for, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you choose to try Instapage, you won’t be disappointed.

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