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Building optimized and beautiful landing pages is a challenging feat. That is, without an effective landing page-builder. You want better conversion rates for your sales, right?

Landing page builders today are quite easy to use. You wouldn’t even need basic coding skills to create an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a try.

Instapage provides a broad selection of analytics and optimization features. Like every business site owner, landing pages are crucial to converting sales and generating leads. That means the characteristics that enable you to understand your audience most and improve your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?

In this review, I’ll share with you what makes Instapage a fantastic page builder and possibly, you are going to be convinced to use Instapage on your own.

Pros and Cons Hamburger Menu on Instapage

Pros

  • Over 200 landing page templates to use
  • Conversion Objectives and analytics are built-in features
  • Perfect for collaborating with team members or groups
  • Solid A/B testing and simple to use
  • Chat support is extremely helpful and responsive
  • Mobile support feature allows you to edit a mobile version of your page
  • Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page

Cons

  • Limited widgets selection
  • Cheapest plan is limited to features specifically A/B testing
  • Pricey

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Benefits of Using Instapage

  1. Collaborate with multiple users and staff members who can also edit on the landing page at the same time
  2. Fantastic for beginners
  3. Publishing options make landing page building all the simpler
  4. Hosting is taken care of
  5. Analytics and tools help monitor user experience on your site and enhance it over time
  6. Easily incorporate various third party services like Google Adwords
  7. Instablocks feature allows you to speed up the development process of creating multiple landing pages without a pre-built template

Instapage offers numerous advantages for both beginner and advanced users alike.

Yes, they are pricey but Instapage costs high for a lot of reasons. It is an impressive landing page builder that’s truly effective in building and growing your sales.

Stay tuned as we dive deeper into how Instapage can help you in converting more sales.

But first, if you’re wondering midway through this article why not use WordPress instead of Instapage, that is what this next section covers.

Instapage vs. WordPress Hamburger Menu on Instapage

You might be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you’re right. The page builder WordPress offers is indeed capable and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:

  1. Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your site and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
  2. Instapage offers collaborative features which are extremely useful when working as a team or in an agency and you’ll be able to handle multiple landing pages from just one account.
  3. Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.

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Key Features

This is the section you have been waiting for. This is where we take an in-depth investigation of the gears behind Instapage, what their attributes are, and what they can do for your company.

Templates

Instapage provides a broad range of templates to select from which are highly converting and amazing in both design and layout. This is just one reason that contribute to the simple page construction process using Instapage. The designs itself are elegant, crisp, and make a minimalist vibe which presents a clear definition and outline of what you are selling along with the headlines, CTA, and various elements you add into the page.

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Instablocks Hamburger Menu on Instapage

The main benefit of using Instablocks is having the ability to re-use landing pages you have created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either choose from the Instablock templates or create your own and save it as your own to use in the future. Moreover, you can save the landing page you built as a global block to upgrade multiple landing pages you plan to create in the long run also. What I love about the Instablocks feature apart from its personalization aspect is how efficiently it is possible to create a landing page under a brief amount of time also.

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AMP Page Feature

What this does is it makes it possible to create lightning-fast mobile-responsive pages.

Every website that also provides a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version do not match or at least don’t carry the same content or information, they might have second thoughts. More importantly, users spend more time on their mobile devices than they do on their computers. It’s for that reason alone that using a mobile-responsive version and a user-friendly interface are highly essential aspects to take into account.

Luckily, using the AMP page attribute on Instapage, this is easy to do and lightning fast.

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The AMP page also provides unlimited A/B testing and you can easily publish them through sites like WordPress. Rather than creating an AMP page from scratch, you can even use pre-existing landing pages you assembled and convert them easily into AMP pages by storing them into your Instablocks folder and then opening the document once you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.

Editing: Drag & Drop Builder

A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike many page builders, there are constraints in their drag and drop builder functions and some are pre-set to adjust to a certain layout, block structure, and template design.

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You will also have access to an image management program and a host of layout add-ons to use. Using the toolbar and selecting from the widgets menu is also extremely easy. Widgets include adding a picture, video, background design, buttons, and various page components.

Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.

Once there, you can align and set the design according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all the page elements grouped together and secured, whether it’s in a desktop or mobile layout.

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Integrated Collaborative Feature Hamburger Menu on Instapage

The collaborative feature is one of the many attributes Instapage offers that stands out among many landing page builders. It is possible to comment in real time. It’s as simple as clicking on a specific design element and leaving comments for members.

You can notify members when they are mentioned in a comment via email or reply in real time. You can also set the visibility of threaded discussions on different visibility levels either to the team or to everyone.

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Inviting guests to view the landing page is also easy, through copying the internal link of your page builder to encourage customers. Finally, you can create password-protected landing pages when inviting clients to view your landing page for improved security.

To get the comment thread, you can readily locate it in the left portion of your screen with a message icon.

Agency & Client Management

From the dashboard, you can extend your collaborative features by handling all pages and sub-accounts together with your domains and integrations. In every sub-account you can deal with the publishing of domains and pages on your preferred Content Management System.

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The branded email notification feature allows you to send branded email messages to clients and stakeholders, regarding any upgrades or direct acquisitions with your own unique design and layout to improve professionalism and foster stronger relationships.

Finally, the audit log feature allows you to monitor user activity, changes, and any history by filtering the sub-account you specifically wish to track together with any specific dates you wish to go over.

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Publishing Options

Publishing is made easy in Instapage in which you can publish on your own custom domains or via built-in site extensions of the site such as WordPress, Drupal, and Facebook.

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You can even give team members account or sub-account accessibility without any login credentials through a CMS token. This makes publishing flexible and flexible when it comes to handling tons of pages that are published.

Heat Maps and A/B Testing

The heat map feature lets you track user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is one of the best tools to use to create a more effective landing page.

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A/B testing helps you ensure you’re making the best page possible by comparing different versions of the page to one another. If you’re trying to produce the highest converting landing page for your visitors, using A/B testing helps you test various strategies and approaches to make sure you’re giving users the best experience possible. This will take some time however, since you’ll have to study the operation and analytics per variant on the analytics dashboard. Each version will depend on the parameters you set which you can certainly do as well.

On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.

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Aside from these features you can also: Hamburger Menu on Instapage

  1. Define conversion goals in the Builder menu and view them on your analytics dashboard
  2. You can look at all of your leads from the analytics dashboard
  3. View your page’s conversion rate
  4. You can adjust the traffic split for different versions you put on your A/B test
  5. Integrate with electronic advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion rates

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Other third-party services you can integrate with Instapage:

Analytics

  • Kissmetrics
  • Mixpanel
  • Heap

Advertising

  • LinkedIn Ads
  • RollWorks
  • BrightRoll
  • Twitter Ads
  • Microsoft Ads
  • AdRoll
  • Perfect Audience
  • Taboola
  • MarinOne

Call Tracking

  • CallRail
  • DialogTech
  • Matelso
  • Retreaver
  • TrackDrive

CRM

  • Infusionsoft
  • Zoho
  • Salesforce
  • ActiveCampaign

E-commerce

  • Paypal
  • Shopify
  • Venmo
  • Kenshoo
  • Stripe
  • Outgrow

Email Marketing Hamburger Menu on Instapage

  • Mail Chimp
  • GetResponse
  • Mad Mimi
  • Campaign Monitor
  • AWeber
  • ConvertKit
  • Constant Contact
  • E-goi

Marketing Automation

  • HubSpot
  • Infusionsoft
  • ConvertKit
  • Pardot
  • ActiveCampaign
  • Autopilot
  • Marketo
  • Critical Effects
  • Capture

Live Chat

  • Intercom
  • LiveChat
  • Olark
  • Zendesk
  • Cliengo
  • Apex Chat

Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.

So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.

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Pricing Hamburger Menu on Instapage

Just how much does Instapage cost? It is a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but includes sufficient resources you need for your company.

Landing page experiences, unique traffic, team members and workspaces have some limitations in the business plan and even at the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.

So overall, is it worth it? For someone with only a few landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you are a medium to large sized agency with marketing teams, advertising teams, and run a ton of different ads, promotions, events to deal with numerous customers, then yes Instapage is definitely worth the shot.

It’s important to recall that Instapage’s structure and overall features are designed more for a group or team, rather than a solo blogger. With that being said, Instapage may not come off as cheap but the price you pay for the value you get does not leave you short-changed either.

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Conclusion Hamburger Menu on Instapage

Instapage is among the most effective landing page builders to date. It is definitely a standout machine out of many landing page builders. Even though the features may seem overwhelming at first, Instapage suits perfectly even for beginners thanks to how easy and streamlined their dashboard, is from their Builder features down to their innovative performance features such as adding html or CSS code.

If you do not need a landing page builder as innovative as Instapage, there are always cheaper alternatives you can choose, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you decide to try Instapage, you won’t be disappointed.

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