Building optimized and beautiful landing pages is a challenging feat. That is, without an effective landing page-builder. You want better conversion rates for your own sales, right?
Landing page builders today are quite easy to use. You wouldn’t even need basic coding skills to make an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a go.
Instapage provides a broad range of optimization and analytics features. Like any business site owner, landing pages are crucial to converting sales and generating leads. That means the features that help you understand your market most and improve your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and perhaps, you’ll be convinced to use Instapage on your own.
Pros and Cons Email Instapage Mailchimp Preview
- Over 200 landing page templates to use
- Conversion Objectives and analytics are built-in capabilities
- Perfect for working with team members or groups
- Solid A/B testing and simple to use
- Chat support is very helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
Benefits of Using Instapage
- Collaborate with multiple users and staff members that can also edit on the landing page at the same time
- Fantastic for beginners
- Publishing options make landing page building all the simpler
- Hosting is taken care of
- Analytics and tools help track user experience on your site and improve it over time
- Easily incorporate various third party services such as Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous advantages for both novice and advanced users alike.
Yes, they are expensive but Instapage prices high for many reasons. It’s a high-powered landing page builder that is truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress instead of Instapage, that is exactly what the next section covers.
Instapage vs. WordPress Email Instapage Mailchimp Preview
You might be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you’re right. The webpage builder WordPress offers is indeed powerful and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your site and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features which are extremely useful when working as a team or in an agency and you’ll be able to manage multiple landing pages from only 1 account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget elements on Instapage’s side.
This is the section you’ve been waiting for. This is where we take an in-depth look of the gears behind Instapage, what their attributes are, and what they can do for your company.
Instapage provides a broad range of templates to select from that are highly converting and amazing in both design and layout. This is just one reason that result in the simple page construction process using Instapage. The designs itself are elegant, crisp, and create a minimalist vibe which presents a clear definition and outline of what you’re selling together with the headlines, CTA, and various components you add into the page.
Instablocks Email Instapage Mailchimp Preview
The principal benefit of using Instablocks is having the ability to re-use landing pages you’ve created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either choose from the Instablock templates or create your own and save it as your own to use later on. In addition, you can save the landing page you built as a global block to update multiple landing pages you intend to create in the future too. What I love about the Instablocks feature apart from its personalization aspect is how effectively it is possible to create a landing page under a short amount of time also.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every site that also provides a mobile version has to be in sync and well-coordinated. If users found out that your site and the mobile version do not match or at least don’t carry the identical content or information, they might have second thoughts. More importantly, users spend more time on their mobile devices than they do on their own computers. It is for that reason alone that using a mobile-responsive version and a user-friendly interface are highly essential aspects to consider.
Fortunately, with the AMP page attribute on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites like WordPress. Instead of generating an AMP page from scratch, you can even use pre-existing landing pages you built and convert them easily into AMP pages by storing them into your Instablocks folder and then opening the document after you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike many page builders, there are limitations in their drag and drop builder functions and a few are already pre-set to follow a particular layout, block structure, and template design.
You will also have access to an image management system and a plethora of design add-ons to use. Using the toolbar and selecting from the widgets menu is also extremely straightforward. Widgets include adding an image, video, background design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and set the design according to the way you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and secured, whether it’s in a desktop or mobile layout.
Integrated Collaborative Feature Email Instapage Mailchimp Preview
The collaborative feature is just one of the many features Instapage provides that stands out among several landing page builders. You can comment in real time. It’s as easy as clicking on a specific design element and leaving comments for members.
You can notify members when they are mentioned in a comment via email or reply in real time. You can even set the visibility of threaded conversations on different visibility levels either to the group or to everyone.
Inviting guests to view the landing page is also simple, through copying the internal link of your page builder to encourage clients. Finally, you can create password-protected landing pages when inviting customers to view your landing page for improved security.
To get the comment thread, you may readily locate it in the left portion of your display with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by managing all pages and sub-accounts along with your domains and integrations. In every sub-account you can manage the publishing of domains and pages on your favorite Content Management System.
The branded email notification feature permits you to send messages that are branded to customers and stakeholders, regarding any upgrades or lead acquisitions with your own distinctive design and layout to improve professionalism and foster stronger relationships.
Lastly, the audit log feature allows you to monitor user activity, changes, and any background by filtering the sub-account you specifically wish to track together with any particular dates you want to go over.
Publishing is made simple in Instapage in which you can publish in your own custom domains or through built-in site extensions of the site such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account access without any login credentials through a CMS token. This makes publishing flexible and flexible when it comes to managing tons of published pages.
Heat Maps and A/B Testing
The heat map feature lets you track user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is one of the best tools to use to produce a more successful landing page.
A/B testing helps you ensure you are making the best page possible by comparing different versions of this page to one another. If you’re looking to create the highest converting landing page for your visitors, using A/B testing helps you test various strategies and approaches to ensure you’re providing users the best experience possible. This will take some time however, since you’ll have to study the operation and analytics per variant on the analytics dashboard. Each version will be dependent on the parameters you set which you can certainly do as well.
In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
Apart from these features you can also: Email Instapage Mailchimp Preview
- Define conversion goals in the Builder menu and view them in your analytics dashboard
- You can look at all of your leads from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the visitors split for different versions you set on your A/B test
- Integrate with electronic advertising platforms like Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion rates
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Email Instapage Mailchimp Preview
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing Email Instapage Mailchimp Preview
So how much does Instapage cost? It’s a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but includes adequate resources you need for your company.
Landing page experiences, unique visitors, team members and workspaces have some restrictions in the business plan and even in the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with only a few landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you’re a medium to large sized agency with marketing teams, advertising teams, and run a lot of different ads, promotions, events to connect with various clients, then yes Instapage is certainly worth the shot.
It is important to remember that Instapage’s structure and overall features are designed more for a team or group, instead of a solo blogger. With that said, Instapage may not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed .
Conclusion Email Instapage Mailchimp Preview
Instapage is one of the most powerful landing page builders to date. It is definitely a standout machine out of several landing page builders. Although the features may seem overwhelming at first, Instapage suits perfectly for novices thanks to how easy and streamlined their interface, is from their Builder attributes down to their innovative functionality features like adding html or CSS code.
If you don’t need a landing page builder as powerful as Instapage, there are always cheaper alternatives you can opt for, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you choose to attempt Instapage, you won’t be disappointed.