Building optimized and beautiful landing pages is a tough feat. That is, without a successful landing page-builder. You need better conversion rates for your own sales, right?
Landing page builders today are extremely easy to use. You would not even need basic coding skills to create an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a try.
Instapage provides a broad range of analytics and optimization features. Like every business site owner, landing pages are crucial to converting sales and generating leads. That means the features that help you understand your audience most and boost your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and possibly, you’ll be convinced to use Instapage on your own.
Pros and Cons Contact Instapage Call
- Over 200 landing page templates to use
- Conversion Objectives and analytics are built-in features
- Fantastic for collaborating with team members or groups
- Solid A/B testing and simple to use
- Chat support is very helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and team members that can also edit on the landing page at the same time
- Perfect for beginners
- Publishing options make creating landing page construction all the more easy
- Hosting is taken care of
- Analytics and tools help track user experience on your site and improve it over time
- Easily integrate various third party services such as Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous benefits for both beginner and advanced users alike.
Yes, they are expensive but Instapage prices high for a lot of reasons. It is a high-powered landing page builder that’s truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress rather than Instapage, that’s exactly what this next section covers.
Instapage vs. WordPress Contact Instapage Call
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you’re right. The page builder WordPress offers is really capable and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your site and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features that are extremely useful when working as a team or in an agency and you can handle multiple landing pages from just 1 account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget elements on Instapage’s side.
This is the section you have all been waiting for. This is where we have an in-depth look of the gears behind Instapage, what their features are, and what they can do for your business.
Instapage provides a broad assortment of templates to choose from that are highly converting and amazing in both design and layout. This is just one of the reasons that result in the simple page building process using Instapage. The designs itself are elegant, crisp, and create a minimalist vibe that presents a clear definition and outline of what you’re selling along with the headlines, CTA, and various elements you add into the page.
Instablocks Contact Instapage Call
The principal benefit of using Instablocks is being able to re-use landing pages you have created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either choose from the Instablock templates or create your own and save it as your own to use in the future. Moreover, you can save the landing page you built as a global block to update multiple landing pages you plan to create in the long run too. What I love about the Instablocks feature aside from its personalization aspect is how effectively it is possible to make a landing page under a brief amount of time as well.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every website that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your website and the mobile version don’t match or at least don’t carry the identical content or information, they might have second thoughts. More importantly, users spend more time on their mobile devices than they do on their own computers. It is for that reason alone that having a mobile-responsive version and a user-friendly interface are highly essential aspects to consider.
Fortunately, with the AMP page attribute on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites like WordPress. Rather than generating an AMP page from scratch, you can also use pre-existing landing pages you built and convert them easily into AMP pages by storing them in to your Instablocks folder and then opening the document after you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike most page builders, there are constraints in their drag and drop builder functions and a few are already pre-set to adjust to a particular layout, block construction, and template design.
You will also have access to an image management program and a host of design add-ons to use. Using the toolbar and selecting in the widgets menu is also very straightforward. Widgets include adding a picture, video, background design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and group the design according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all the page elements grouped together and secured, whether it is in a desktop or mobile design.
Integrated Collaborative Feature Contact Instapage Call
The collaborative feature is one of many features Instapage offers that stands out among several landing page builders. You can comment in real time. It’s as easy as clicking on a specific design element and leaving comments for members.
You can notify members when they’re mentioned in a comment via email or reply in real time. You can even set the visibility of threaded conversations on different visibility levels either to the team or to everyone.
Inviting guests to view the landing page is also simple, through copying the inner link of your page builder to encourage customers. Finally, you can create password-protected landing pages when inviting clients to view your landing page for improved security.
To get the comment thread, you may easily locate it at the left portion of your display with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by handling all pages and sub-accounts along with your domains and integrations. In each sub-account you can deal with the publishing of domains and pages on your preferred Content Management System.
The branded email notification feature allows you to send branded email messages to clients and stakeholders, regarding any upgrades or lead acquisitions with your own unique design and layout to boost professionalism and foster stronger relationships.
Lastly, the audit log feature lets you track user activity, changes, and any history by filtering the sub-account you specifically want to track together with any specific dates you wish to go over.
Publishing is made simple in Instapage in which you can publish on your own custom domains or through built-in site extensions of this site such as WordPress, Drupal, and Facebook.
You can also give team members account or sub-account access without any login credentials via a CMS token. This makes publishing flexible and versatile when it comes to managing tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is one of the best tools to use to create a more successful landing page.
A/B testing aids you to ensure you are making the best page possible by comparing different versions of the page to one another. If you’re trying to create the highest converting landing page for your customers, using A/B testing helps you test different strategies and approaches to ensure you’re giving users the best experience possible. This may take some time though, because you’ll have to study the operation and analytics per version on the analytics dashboard. Each version will be dependent on the parameters you set which you can easily do as well.
In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Apart from these features you can also: Contact Instapage Call
- Define conversion goals in the Builder menu and view them in your analytics dashboard
- You can look at all of your prospects from the analytics dashboard
- View your page’s conversion rate
- You can adjust the traffic split for different versions you set on your A/B test
- Integrate with digital advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion rates
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Contact Instapage Call
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Contact Instapage Call
So how much does Instapage cost? It is a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but comes with adequate resources you need for your company.
Landing page experiences, unique traffic, team members and workspaces have some restrictions in the business plan and even at the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with just a couple of landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you’re a medium to large sized agency with marketing teams, advertising teams, and run a lot of different advertisements, promotions, events to connect with numerous clients, then yes Instapage is certainly worth the shot.
It’s important to remember that Instapage’s structure and overall features are designed more for a group or team, instead of a solo blogger. With that said, Instapage may not come off as cheap but the price you pay for the value you get does not leave you short-changed .
Conclusion Contact Instapage Call
Instapage is one of the most powerful landing page builders to date. It is definitely a standout machine out of several landing page builders. Although the features might appear overwhelming at first, Instapage suits perfectly even for novices thanks to how simple and streamlined their dashboard, is from their Builder features down to their innovative performance features like adding html or CSS code.
If you do not want a landing page builder as powerful as Instapage, there are always cheaper alternatives you may opt for, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you decide to try Instapage, you won’t be disappointed.