If you have come across landing page builders, then you might have heard about Instapage. The powerhouse platform provides users a compact, creative design experience.
Unfortunately, Instapage isn’t for everybody. Maybe the price is too high. Maybe you don’t like using Instapage. Or maybe you simply need a second option for comparison. Whatever the case, there are many Instapage choices with lower price offers and intensive features.
What’s a Landing Page? Clickfunnels Vs Leadpages Vs Instapage
To be clear, a landing page isn’t a sales funnel builder. A lot of people still seem to think they’re the same. While both carry similar functions, there is a substantial distinction between the two.
Although, they both execute a similar goal: generate leads.
Like an actual funnel, a funnel builder directs your client to pass through a series of stages until he/she makes the final sale.
A landing page on the other hand, looks like this:
A landing page is an illustration of product-focused marketing where they focus entirely on welcoming traffic through an advertising link or social networking campaign.
A landing page typically includes:
- 1 Call to Action (CTA)
- 1 webpage
- Used to get information from a customer or client e.g. contact information, or advertising info to use for future references
- Used to promote a sale or
- Is the final page a customer should encounter; no upsells or additional promotions
When Should I Use a Landing Page?
If you have to sell a single product or service like a webinar, software app, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to provide a very clear message for your customers.
A funnel builder is much more complex and serves various needs, for example:
- Multiple webpages
- Multiple CTA’s that each serve a different purpose
- Can collect customer information or contact details
- Can promote upsells or complementary products
- Directs or funnels a customer through different sale opportunities
A funnel builder can have a landing page as well, but uses different webpages to keep the customer interested, engaged, and hopefully purchase whatever the website offers.
When Can I Use a Funnel Builder? Clickfunnels Vs Leadpages Vs Instapage
If you have various complementary products you need to sell alongside your main offer together with any upsells.
Take a physical fitness site for instance. Your main offer might be gym equipment. Complementary products or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..
Now that we understand what a landing page is and how it differs from a funnel builder, let us head on over to a brief overview of what Instapage is and how it works.
Instapage: A Short Overview
Instapage is a powerful landing page builder that’s easy to use even for novices, and comes with an extensive list of tools and features you can use to promote your business online.
What does Instapage provide:
Collaborative features perfect for larger online businesses or agencies
A ton of landing page builder features for layout functions, together with analytics and tools to improve user experience and conversion prices , including A/B testing, which has many benefits.
A lot of third party integrations to streamline your site
What Instapage lacks: Clickfunnels Vs Leadpages Vs Instapage
Instapage lacks a price-friendly offer and is quite pricey for the casual blogger
Instapage is a standalone landing page builder; it is not an all-in-one solution if you are looking to promote or sell various products and services
Instapage Alternatives Clickfunnels Vs Leadpages Vs Instapage
In this section, we will discuss 7 Instapage alternatives, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some might say Unbounce is the perfect Instapage choice, and for good reason. It is worth noting Unbounce is one of the first landing page builders ever launched, giving the platform several years of experience and user feedback to improve their features and interface.
Unbounce has similar features to Instapage and conveys the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement feature is what allowed Unbounce users to scale enormous Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although less as Instapage
- Third-party integrations like MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up creation
Unbounce vs. Instapage
Against Instapage, Unbounce is far more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage offers but do not want to pay a steep price to create beautiful landing pages, Unbounce is the best choice for the individual user.
Countless landing page templates
Good analytics tools
Dynamic text replacement attribute perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s device formatting is streamlined automatically with minimal editing needed
Can’t publish more than 1 leadpage at a time
Unbounce’s pricing begins at $79/month as revealed in their pricing strategies:
Clickfunnels Vs Leadpages Vs Instapage
If you find Unbounce to still be an expensive deal, there’s LeadPages.
What stands out with LeadPages is its cheap deal with access to unlimited traffic and leads even on its lowest-priced plan.
Yes, it is a reliable page builder with a ton of landing page templates to use; however, it’s not as good as Unbounce or Instapage. That is not to say the quality of LeadPages is bad, but it’s just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users namely, design junkies.
LeadPages gets the job done and while that’s mostly what everyone else is looking for, there’s nothing more to expect from LeadPages except that.
Features of LeadPages:
- Two landing page editors – customization for both varies as well, where the advanced version provides full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily produce ads on your FB landing page
- Pop-up box feature captures users’ attention more and generates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a good landing page builder for any internet company that’s searching for casual page construction features, minus any in-depth range of features or tools.
Pop-up window modals feature is unique and can help create more leads; you can place pop-up boxes anywhere on your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall layout is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x lower:
Thrive Themes Clickfunnels Vs Leadpages Vs Instapage
As if building landing pages could not get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the many tools and add-ons you can put in your website to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be set up to boost your engagement activity with your traffic. In the end, it’s a great complementary design tool that can help you create effective landing pages at 5x less the price tag.
Features of Thrive Themes:
- Automation software collects testimonial data and displays them on your site
- Email opt-in plugin feature can help you achieve your conversion goals; exhibit pop-ups containing videos, images, CTA’s, email opt-in types, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you create more effective content titles
- Quiz builder feature where you can create customized quizzes and enhance engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come close to the power of page construction Instapage provides, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an exceptional choice.
1 reason is Thrive Themes doesn’t provide hosting; however, with WordPress you can expand the editing and layout features WordPress lacks. Second, this is ideal if you really want to stick to a tight budget and desire an additional set of tools to help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide great value for money
Themes + plugins combined are invaluable elements worth the cost
Proven lead capture and conversion goals
You need to host your own site
Lacks in-depth feature range
Can’t be used as a standalone landing page builder
You can’t go wrong with an offer such as this:
ClickFunnels is not anywhere near the same budget range, but makes one hell of an alternative. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages with ClickFunnels, you’ll also be wasting a lot of what you’re paying for.
That’s because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you believed Instapage was expensive, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page creationHundreds of Page Elements to use, add, and enhance site design and experience
- Converting web pages into device friendly formats
- Actionetics feature enables you to keep track of customer stats like engagement activity and site insights
- Share your funnel easily with friends, colleagues, and customers
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is powerful as both a sales funnel & landing page builder. But, Instapage provides quicker landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is a complete platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep price, it gives a nice bargain considering all of the features, tools, and marketing campaigns you can do in one platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to create multiple web pages
User friendly and easy to use
Intuitive design and interface
Great affiliate program
Customer support isn’t as great, and chat support is limited
Cheapest plan limits web page creation and visitors
Even with a wide variety of features and benefits provided, the price is still quite steep
It’s true you get plenty of features with ClickFunnels to get a hefty deal, but if you’re an online marketer with tons of products, services, and target more than 1 niche for your business, ClickFunnels is a great alternative.
GetResponse isn’t just a landing page builder. It’s also an email advertising software that delivers automation and autoresponder features that is great for building your email list.
You also have access to data for your email campaigns, and recent developments have made GetResponse more powerful than it was. Together with landing pages and email marketing, you may even automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive designs for email newsletters, that automatically adjusts and optimizes the design when the user is reading it in a mobile device
- Wide options of fonts to use for greater design creation
- CRM performance where you can add users to a pipeline according to their action
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing campaigns you can do apart from only page building. Although GetResponse ranks lower in webpage building than Instapage, the email marketing features, automatic funnels, and CRM functions certainly make GetResponse a perfect candidate for business owners seeking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Perfect for those looking to manage e-commerce and sales funnels features in 1 platform
Strong A/B split testing
Terrific email marketing automation features
Webinar hosting and CRM performance aren’t offered by many landing page builders, making GetResponse exceptionally unique in this area
Drag and drop editor need improvement
CRM functionality is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this time
GetResponse’s price plans, particularly their cheapest plan, are inexpensive for any online marketer.
ConvertKit Clickfunnels Vs Leadpages Vs Instapage
Similar to GetResponse, ConvertKit is a landing page builder that also provides email marketing features. ConvertKit provides a powerful visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are just limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to select from.
What exactly makes ConvertKit stand out? Their ease of use and versatile email marketing solution. Yes, landing page building is also not too bad, but using ConvertKit can also be prioritizing email marketing over page building.
Features of ConvertKit:
- Visual automation contractor is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion rates, and top referrers
ConvertKit vs. Instapage Clickfunnels Vs Leadpages Vs Instapage
What I will commend ConvertKit for compared to Instapage is their interface. It is very streamlined and extremely simple to use compared to most landing page builders.
But, ConvertKit is a more advanced sort of email marketing software than it is a landing page builder. It’s fantastic for vloggers, content creators, and bloggers or even course creation because of price and versatility purposes.
So yes, do consider ConvertKit for a page builder but just like GetResponse, email automation is it’s biggest advantage.
Very easy to use; no technical lags or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based rather than list-based making your company much more flexible
Terrific customer support
You do not get charged an extra fee if you have duplicate subscribers
Visual automation contractor is ahead of what others are offering
Software is constantly updating and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing offer in which it isn’t only cheap but they also provide a free account plan with just as much landing page templates and infinite CTA’s as the paid plan.
You’d be surprised with Kartra. Like Unbounce, additionally, it offers similar features to Instapage except it’s an all-in-one platform that can do email marketing, funnel building, HelpDesk, affiliate management, video hosting, shopping cart and a lot more.
We already know Instapage is quite price-y; however, with Kartra at nearly the exact same price offer you get double the amount of marketing and sales efforts you can do under a single platform.
Aside from just building landing pages, you can also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting solutions that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different phases; client support
- Host your own membership site to sell all kinds of digital products
- Calendar feature enables you to manage appointments with clients and customers easily
- Email automation features, along with easy funnel building creation
Karta vs. Instapage
Karta is an all-in-one platform which can serve several needs of an online business especially for those looking to expand their marketing efforts, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and educational videos
Helpdesk and monitoring system are fantastic
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better via integrations
Suited mostly for electronic products
Plans are expensive for casual bloggers and smaller companies
Not all third party services are simple to integrate
Conclusion Clickfunnels Vs Leadpages Vs Instapage
With 7 Instapage alternatives that counter price, features, and the overall extent of marketing & sales efforts that one platform can do, you’re bound to find the right platform that serves your needs best.
Be clear with what you’re looking for, what your online business needs to grow, and what you’re selling. When you have a clear identity of your organization and what your customers will want to buy from you, building a landing page should just serve as the bridge between your customer and the sale.
Just remember interface design goes a long way in keeping your customers engaged and entertained while navigating your website. The more compact and clean the site is, the greater your chances of completing that sale.