If you’ve come across landing page builders, then you may have heard about Instapage. The powerhouse platform provides users a compact, creative design experience.
Unfortunately, Instapage is not for everybody. Maybe the price is too high. Perhaps you don’t enjoy using Instapage. Or maybe you simply need a second option for comparison. Whatever the situation, there are lots of Instapage alternatives with lower price offers and intensive features.
What is A Landing Page? Clickfunnel Vs Instapage
To be clear, a landing page is not a sales funnel builder. A great deal of people still seem to think they are the same. While both carry similar functions, there is a substantial distinction between the two.
Although, they both carry a similar goal: generate leads.
Like an actual funnel, a funnel builder directs your client to pass through a set of stages until he/she makes the last sale.
A landing page on the other hand, looks like this:
A landing page is a good example of product-focused advertising where they focus entirely on welcoming traffic through an advertising link or social networking campaign.
A landing page typically includes:
- 1 Call to Action (CTA)
- 1 webpage
- Used to get information from a customer or client e.g. contact information, or advertising info to use for future references
- Used to encourage a sale or
- Is the final page a client should experience; no upsells or additional promotions
When Should I Use a Landing Page?
When you must sell a single product or service such as a webinar, software program, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to provide a very clear message for your clients.
A funnel builder is much more complicated and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different function
- Can collect customer info or contact details
- Can promote upsells or complementary products
- Directs or funnels a client through different sale opportunities
A funnel builder can have a landing page also, but uses different webpages to keep the customer interested, engaged, and hopefully purchase whatever the site offers.
When Should I Use a Funnel Builder? Clickfunnel Vs Instapage
In case you have various complementary products you want to sell alongside your main offer together with any upsells.
Take a physical fitness site for instance. Your primary offer might be gym equipment. Complementary goods or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..
Now that we understand what a landing page is and how it differs from a funnel builder, let’s head on over to a brief overview of what Instapage is and how it works.
Instapage: A Brief Overview
Instapage is a powerful landing page builder that’s easy to use even for beginners, and comes with an extensive list of features and tools you can use to promote your business online.
What does Instapage offer:
Collaborative features perfect for larger online businesses or agencies
A ton of landing page builder features for design purposes, together with analytics and tools to improve user experience and conversion rates, including A/B testing, which has many benefits.
A number of third party integrations to streamline your website
What Instapage lacks: Clickfunnel Vs Instapage
Instapage lacks a price-friendly offer and is quite pricey for the casual blogger
Instapage is a stand-alone landing page builder; it’s not an all-in-one solution if you are looking to market or sell various products and services
Instapage Alternatives Clickfunnel Vs Instapage
In this section, we’ll discuss 7 Instapage alternatives, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some might say Unbounce is the best Instapage choice, and for good reason. It’s worth noting Unbounce is one of the earliest landing page builders launched, giving the platform several years of experience and user feedback to improve their features and interface.
Unbounce has similar attributes to Instapage and conveys the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement attribute is what allowed Unbounce users to scale huge Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although less as Instapage
- Third-party integrations like MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up creation
Unbounce vs. Instapage
Against Instapage, Unbounce is far more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage offers but don’t want to pay a steep price to make beautiful landing pages, Unbounce is the ideal choice for the individual user.
Countless landing page templates
Good analytics tools
Dynamic text replacement feature perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s mobile formatting is streamlined automatically with minimal editing needed
Can’t go live on more than 1 leadpage at a time
Unbounce’s pricing begins at $79/month as revealed in their pricing plans:
Clickfunnel Vs Instapage
If you find Unbounce to still be an expensive deal, there’s LeadPages.
What stands out with LeadPages is its inexpensive deal with access to unlimited traffic and leads even on its lowest-priced plan.
Yes, it’s a trusted page builder with a ton of landing page templates to use; however, it is not as good as Unbounce or Instapage. That’s not to say the standard of LeadPages is poor, it’s just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users specifically, design junkies.
LeadPages gets the job done and while that is mostly what everybody else is searching for, there is nothing more to expect from LeadPages except .
Features of LeadPages:
- Two landing page editors – customization for both varies as well, where the advanced version provides full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily produce ads on your Facebook landing page
- Pop-up box feature captures users’ attention more and creates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a solid landing page builder for any online business that’s looking for casual page building features, minus any in-depth range of tools or features.
Pop-up window modals attribute is unique and can genuinely help create more leads; you can position pop-up boxes anywhere in your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall design is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x lower:
Thrive Themes Clickfunnel Vs Instapage
As if building landing pages couldn’t get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the many tools and add-ons you can include in your website to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be installed to boost your engagement activity with your traffic. Ultimately, it’s a great complementary design tool that can help you create successful landing pages at 5x less the price tag.
Characteristics of Thrive Themes:
- Automation software collects testimonial data and displays them on your site
- Email opt-in plugin feature can help you reach your conversion goals; exhibit pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you create more effective content names
- Quiz builder feature where you can create customized quizzes and enhance engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come near the power of page construction Instapage provides, but for WordPress users or electronic marketers who already have a WordPress site, Thrive Themes is an excellent choice.
One reason is Thrive Themes doesn’t provide hosting; nonetheless, with WordPress you can expand the editing and layout features WordPress lacks. Second, this is ideal if you really must stick to a tight budget and need an extra set of tools that will help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide excellent value for money
Themes + plugins combined are invaluable elements worth the price
Proven lead capture and conversion goals
You need to host your own site
Lacks in-depth feature range
Can not be used as a standalone landing page builder
You can’t go wrong with an offer like this:
ClickFunnels is far from the same budget range, but makes one hell of an option. With ClickFunnels, you can build landing pages, but if you stick to just building landing pages with ClickFunnels, you’ll also be wasting a great deal of what you’re paying for.
That’s because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you thought Instapage was expensive, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page development Countless Page Elements to use, add, and enhance site design and experience
- Converting web pages into mobile friendly formats
- Actionetics feature enables you to keep track of customer stats such as engagement activity and site insights
- Share your funnel easily with friends, colleagues, and customers
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. However, Instapage provides quicker landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is a complete platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep cost, it gives a nice deal considering all of the features, tools, and advertising efforts you can do in a single platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to create multiple web pages
User friendly and easy to use
Intuitive design and interface
Wonderful affiliate program
Customer care is not as great, and chat service is limited
Cheapest plan limits web page creation and visitors
Even with a wide variety of features and benefits provided, the cost is still quite steep
It’s true you get plenty of features with ClickFunnels for a hefty deal, but if you are an online marketer with tons of products, services, and target more than 1 niche for your business, ClickFunnels is a great alternative.
GetResponse isn’t just a landing page builder. It’s also an email advertising software that delivers automation and autoresponder features that is great for building your email list.
You also have access to statistics for your email campaigns, and recent developments have made GetResponse stronger than it was. Together with landing pages and email marketing, you may also automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive designs for email newsletters, which automatically adjusts and optimizes the layout if the user is reading it in a mobile device
- Wide options of fonts to use for greater design creation
- CRM performance where you can add users to a pipeline according to their action
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing campaigns you can do besides just page building. Although GetResponse ranks lower in webpage construction compared to Instapage, the email advertising features, automatic funnels, and CRM functions certainly make GetResponse a good candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels features in 1 platform
Strong A/B split testing
Great email marketing automation features
Webinar hosting and CRM functionality are not provided by many landing page builders, making GetResponse highly unique in this area
Drag and drop editor need improvement
CRM functionality is still in its baby stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, especially their cheapest plan, are inexpensive for any online marketer.
ConvertKit Clickfunnel Vs Instapage
Similar to GetResponse, ConvertKit is a landing page builder which also provides email marketing features. ConvertKit provides a strong visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to choose from.
So what makes ConvertKit stand out? Their ease of use and versatile email marketing solution. Yes, landing page building is also not too bad, but using ConvertKit can also be prioritizing email advertising over page construction.
Features of ConvertKit:
- Visual automation contractor is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion prices, and top referrers
ConvertKit vs. Instapage Clickfunnel Vs Instapage
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely easy to use compared to most landing page builders.
But, ConvertKit is a more advanced type of email marketing software than it is a landing page builder. It’s fantastic for vloggers, content creators, and bloggers or even course creation due to price and versatility purposes.
So yes, do consider ConvertKit to get a page builder but like GetResponse, email automation is it’s greatest advantage.
Very easy to use; no technical loopholes or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based rather than list-based making your organization more flexible
Terrific customer support
You do not get charged an extra fee if you have duplicate subscribers
Visual automation contractor is ahead of what others are offering
Software is constantly updating and evolving per month
Lacks customization features for designing and email tagging
A/B testing isn’t as great
ConvertKit is generous with their pricing offer in which it’s not just cheap but they also offer a free account options with as much landing page templates and infinite CTA’s as the paid plan.
You’d be surprised with Kartra. Like Unbounce, additionally, it offers similar features to Instapage except it is an all around platform that can do email marketing, funnel building, HelpDesk, affiliate management, video hosting, shopping cart and a lot more.
We already know Instapage is quite price-y; nevertheless, with Kartra at nearly the exact same price offer you get twice the amount of advertising and sales efforts you can do under a single platform.
Aside from just building landing pages, you may also build sales funnels, do webinar and video hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting alternatives that don’t require you to use YouTube to search for video campaigns
- Built-in ticket management system that helps your clients/customers at different phases; customer support
- Host your own membership site to market all kinds of digital products
- Calendar feature lets you manage appointments with clients and customers easily
- Email automation features, along with easy funnel construction creation
Karta vs. Instapage
Karta is an all-in-one platform that can serve several needs of an online business especially for those seeking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and instructional videos
Helpdesk and tracking system are fantastic
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better through integrations
Suited mostly for electronic products
Plans are expensive for casual bloggers and smaller companies
Not all third party solutions are simple to integrate
Conclusion Clickfunnel Vs Instapage
With 7 Instapage options that counter price, features, and the overall extent of marketing & sales efforts that one platform can do, you’re bound to find the ideal platform which serves your needs best.
Be clear with what you’re looking for, what your internet business needs to grow, and what you are selling. When you’ve got a clear identity of your business and what your customers are going to want to buy from you, building a landing page should just serve as the connection between your customer and the sale.
Just remember interface design goes a long way in keeping your clients engaged and entertained while navigating your website. The more compact and clean the site is, the greater your chances of completing that sale.