Building optimized and beautiful landing pages is a challenging feat. That is, without an effective landing page-builder. You want better conversion rates for your own sales, right?
Landing page builders today are quite easy to use. You wouldn’t even need basic coding skills to create an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a try.
Instapage provides a broad range of analytics and optimization features. Like every business site owner, landing pages are crucial to converting sales and generating leads. That means the characteristics that help you understand your audience most and boost your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I will share with you what makes Instapage a fantastic page builder and perhaps, you’ll be convinced to use Instapage on your own.
Pros and Cons Change Facion in Instapage
- Over 200 landing page templates to use
- Conversion Objectives and analytics are built-in features
- Perfect for working with team members or groups
- Solid A/B testing and easy to use
- Chat support is very helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
Benefits of Using Instapage
- Collaborate with multiple users and team members that can also edit on the landing page simultaneously
- Perfect for beginners
- Publishing options make creating landing page building all the more easy
- Hosting is cared for
- Analytics and tools help monitor user experience on your site and enhance it over time
- Easily incorporate various third party services like Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous benefits for both novice and advanced users alike.
Yes, they are pricey but Instapage costs high for a lot of reasons. It’s an impressive landing page builder that’s truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress rather than Instapage, that’s exactly what the next section covers.
Instapage vs. WordPress Change Facion in Instapage
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you are right. The page builder WordPress offers is indeed capable and also reliable. But here are three reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your site and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features which are extremely useful when working as a team or in an agency and you’ll be able to handle multiple landing pages from only one account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget elements on Instapage’s side.
This is the section you’ve been waiting for. This is where we have an in-depth investigation of the gears behind Instapage, what their features are, and what they can do for your company.
Instapage provides a broad assortment of templates to choose from that are highly converting and amazing in both design and layout. This is just one of the reasons that result in the easy page construction process using Instapage. The layouts itself are elegant, crisp, and make a minimalist vibe which presents a clear definition and outline of what you’re selling together with the headlines, CTA, and various elements you add into the page.
Instablocks Change Facion in Instapage
The main benefit of using Instablocks is being able to re-use landing pages you’ve created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either select from the Instablock templates or create your own and save it as your own to use in the future. In addition, you can save the landing page you built as a global block to update multiple landing pages you plan to create in the long run too. What I love about the Instablocks feature aside from its personalization aspect is how efficiently it is possible to make a landing page under a brief amount of time as well.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every website that also provides a mobile version has to be in sync and well-coordinated. If users found out that your site and the mobile version do not match or at least don’t carry the same content or information, they might have second thoughts. More importantly, users spend more time on their mobile devices than they do on their computers. It is for that reason alone that using a mobile-responsive version and a user friendly interface are highly essential factors to consider.
Luckily, with the AMP page attribute on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites such as WordPress. Rather than creating an AMP page from scratch, you may even use pre-existing landing pages you built and convert them easily into AMP pages by storing them into your Instablocks folder and then opening the document once you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike most page builders, there are limitations in their drag and drop builder functions and some are already pre-set to follow a certain design, block construction, and template design.
You will also have access to an image management system and a plethora of layout add-ons to use. Using the toolbar and selecting from the widgets menu is also extremely easy. Widgets include adding an image, video, desktop design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and group the layout according to how you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all the page elements grouped together and locked, whether it’s in a desktop or mobile layout.
Integrated Collaborative Feature Change Facion in Instapage
The collaborative feature is one of the many features Instapage provides that stands out among several landing page builders. You can comment in real time. It’s as simple as clicking on a particular design element and leaving comments for members.
You can notify members when they are mentioned in a comment via email or reply in real time. You can even set the visibility of threaded discussions on different visibility levels either to the team or to everyone.
Inviting guests to look at the landing page is also simple, through copying the internal link of your page builder to invite customers. Finally, you can create password-protected landing pages when inviting customers to see your landing page for better security.
To get the comment thread, you can readily locate it at the left part of your screen with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by managing all pages and sub-accounts along with your domains and integrations. In each sub-account you can deal with the publishing of domains and pages on your favorite Content Management System.
The branded email notification feature permits you to send messages that are branded to customers and stakeholders, regarding any upgrades or direct acquisitions with your own unique design and layout to improve professionalism and foster stronger relationships.
Finally, the audit log feature allows you to track user activity, changes, and any history by filtering the sub-account you specifically wish to track together with any particular dates that you wish to go over.
Publishing is made easy in Instapage where you can publish in your own custom domains or through built-in site extensions of the site such as WordPress, Drupal, and Facebook.
You can also give team members account or sub-account accessibility without any login credentials through a CMS token. This makes publishing flexible and flexible when it comes to handling tons of published pages.
Heat Maps and A/B Testing
The heat map feature lets you monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is among the best tools to use to create a more effective landing page.
A/B testing helps you ensure you’re making the best page possible by comparing different versions of the page to one another. If you’re trying to produce the highest converting landing page for your visitors, using A/B testing can help you test different strategies and approaches to make sure you’re giving users the best experience possible. This will take some time however, because you will have to study the operation and analytics per version on the analytics dashboard. Each version will be dependent on the parameters you set which you can easily do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Apart from these features you can also: Change Facion in Instapage
- Define conversion goals from the Builder menu and view them in your analytics dashboard
- You can look at all your leads from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the traffic split for different versions you put on your A/B test
- Integrate with digital advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion numbers
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Change Facion in Instapage
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Change Facion in Instapage
So how much does Instapage cost? It’s a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but includes adequate tools you need for your business.
Landing page experiences, unique traffic, team members and workspaces have some restrictions in the business plan and even at the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with only a couple of landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you’re a moderate to large sized agency with marketing teams, advertising teams, and run a ton of different ads, promotions, events to connect with various customers, then yes Instapage is certainly worth the shot.
It is important to recall that Instapage’s structure and general features are designed more for a group or team, instead of a solo blogger. With that being said, Instapage might not come off as cheap but the price you pay for the value you get does not leave you short-changed either.
Conclusion Change Facion in Instapage
Instapage is among the most effective landing page builders to date. It’s definitely a standout machine among several landing page builders. Even though the features might appear overwhelming at first, Instapage suits perfectly for novices thanks to how easy and streamlined their dashboard, is from their Builder attributes down to their advanced performance features like adding html or CSS code.
If you do not want a landing page builder as powerful as Instapage, there are always cheaper alternatives you may opt for, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you decide to try Instapage, you won’t be disappointed.