If you have come across landing page builders, you may have heard about Instapage. The powerhouse platform offers users a compact, creative design experience.
Unfortunately, Instapage isn’t for everybody. Maybe the cost is too high. Perhaps you don’t like using Instapage. Or maybe you simply need another option for comparison. Whatever the case, there are lots of Instapage alternatives with lower price offers and intensive features.
What’s a Landing Page? Builderall Vs Instapage
To be clear, a landing page is not a sales funnel builder. A lot of people still appear to think they’re the same. While both carry similar functions, there’s a significant distinction between the two.
Although, they both carry a similar goal: create leads.
Like an actual funnel, a funnel builder directs your client to pass through a series of phases until he/she makes the final sale.
A landing page on the other hand, looks like this:
A landing page is an illustration of product-focused advertising where they focus entirely on welcoming traffic via an advertising link or social networking campaign.
A landing page typically has:
- One Call to Action (CTA)
- 1 webpage
- Used to get information from a customer or client e.g. contact information, or marketing info to use for future references
- Used to encourage a sale or
- Is the final page a customer should encounter; no upsells or additional promotions
When Can I Use a Landing Page?
If you must sell one product or service like a webinar, software app, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to provide a clear message for your customers.
A funnel builder is much more complex and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different purpose
- Can collect customer info or contact details
- Can encourage upsells or complementary products
- Directs or funnels a client through different sale opportunities
A funnel builder may have a landing page as well, but uses different webpages to keep the customer interested, engaged, and purchase whatever the site offers.
When Can I Use a Funnel Builder? Builderall Vs Instapage
In case you have various complementary products you want to market alongside your main offer along with any upsells.
Take a physical fitness site as an example. Your primary offer could be gym equipment. Complementary goods or services include instructor videos, 1-on-1 coaching, consultation, weight-loss products, etc..
Now that we know what a landing page is and how it differs from a funnel builder, let’s head on over to a brief overview of what Instapage is and the way it works.
Instapage: A Brief Overview
Instapage is a effective landing page builder that’s easy to use even for beginners, and comes with an extensive list of features and tools you can use to promote your business online.
What does Instapage provide:
Collaborative features perfect for larger online businesses or agencies
A whole lot of landing page builder features for design functions, together with tools and analytics to enhance user experience and conversion rates, including A/B testing, which has many benefits.
A number of third party integrations to streamline your website
What Instapage lacks: Builderall Vs Instapage
Instapage lacks a price-friendly offer and is somewhat expensive for the casual blogger
Instapage is a stand-alone landing page builder; it is not an all-in-one solution if you are looking to promote or sell various products and services
Instapage Alternatives Builderall Vs Instapage
In this section, we will talk about 7 Instapage options, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some would say Unbounce is the best Instapage choice, and for good reason. It’s worth noting Unbounce is one of the first landing page builders launched, giving the platform many years of experience and user feedback to improve their interface and features.
Unbounce has similar features to Instapage and conveys the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement feature is what allowed Unbounce users to scale enormous Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although not as many as Instapage
- Third-party integrations such as MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up production
Unbounce vs. Instapage
Against Instapage, Unbounce is far more reasonable in cost and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage offers but don’t want to pay a steep price to make beautiful landing pages, Unbounce is the ideal choice for the individual user.
Hundreds of landing page templates
Good analytics tools
Dynamic text replacement attribute perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s mobile formatting is streamlined automatically with minimal editing needed
Can’t go live on more than one leadpage at a time
Unbounce’s pricing begins at $79/month as shown in their pricing plans:
Builderall Vs Instapage
If you find Unbounce to still be a costly deal, there is LeadPages.
What stands out with LeadPages is its cheap deal with access to unlimited traffic and leads even on its cheapest plan.
Yes, it’s a reliable page builder with a ton of landing page templates to use; however, it is not as good as Unbounce or Instapage. That is not to say the quality of LeadPages is poor, it is just fair.
Another feature that stands out is having two landing page editors. One for novices and another for advanced users namely, design junkies.
LeadPages gets the job done and while that’s mostly what everybody else is searching for, there is nothing more to expect from LeadPages except .
Features of LeadPages:
- Two landing page editors – customization for the two varies as well, where the advanced version provides full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily produce ads on your Facebook landing page
- Pop-up box attribute captures users’ attention more and creates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much cheaper plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a solid landing page builder for any online business that’s searching for casual page building features, minus any in-depth assortment of tools or features.
Pop-up window modals feature is unique and can genuinely help create more leads; you can place pop-up boxes anywhere in your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall design is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x reduced:
Thrive Themes Builderall Vs Instapage
As if building landing pages couldn’t get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the various tools and add-ons you can include in your website to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be installed to boost your engagement activity with your traffic. In the end, it’s a great complementary design tool that can help you produce effective landing pages in 5x less the price tag.
Characteristics of Thrive Themes:
- Automation software collects testimonial data and displays them on your website
- Email opt-in plugin feature can help you reach your conversion goals; exhibit pop-ups containing videos, images, CTA’s, email opt-in types, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you create more effective content names
- Quiz builder feature where you can create customized quizzes and enhance engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come near the power of page construction Instapage gives, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an exceptional choice.
1 reason is Thrive Themes does not provide hosting; nonetheless, with WordPress you can expand the editing and layout features WordPress lacks. Second, this is perfect if you really must stick to a tight budget and need an additional set of tools that will help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide excellent value for money
Themes + plugins combined are invaluable elements worth the price
Proven lead capture and conversion objectives
You have to host your own website
Lacks in-depth feature range
Can not be used as a standalone landing page builder
You can’t go wrong with an offer like this:
ClickFunnels is far from the same budget range, but makes one hell of an alternative. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages with ClickFunnels, you are also going to be wasting a lot of what you’re paying for.
That is because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you believed Instapage was expensive, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is among the best and easiest to use for web page development Hundreds of Page Elements to use, add, and improve site design and experience
- Converting web pages into device friendly formats
- Actionetics feature enables you to keep track of customer stats like engagement activity and website insights
- Share your funnel easily with friends, coworkers, and customers
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. However, Instapage provides quicker landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is an all-in-one platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep price, it provides a decent deal considering all of the features, tools, and advertising efforts you can do in one platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to create multiple web pages
User friendly and easy to use
Intuitive design and interface
Wonderful affiliate program
Customer support is not as great, and chat support is limited
Cheapest plan limits web page creation and visitors
Even with a wide variety of features and benefits provided, the price is still quite steep
It’s true you get loads of features with ClickFunnels to get a hefty deal, but if you are an online marketer with tons of merchandise, services, and target more than one niche for your business, ClickFunnels is a great alternative.
GetResponse isn’t only a landing page builder. Additionally, it is an email marketing software that delivers automation and autoresponder features that is terrific for building your email list.
You also have access to data for your email campaigns, and recent developments have made GetResponse more powerful than it was. Along with landing pages and email marketing, you may also automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive designs for email newsletters, which automatically adjusts and optimizes the design if the user is reading it in a mobile device
- Wide options of fonts to use for better layout creation
- CRM functionality where you can add users to a pipeline according to their action
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing campaigns you can do besides only page construction. Although GetResponse ranks lower in webpage construction compared to Instapage, the email advertising features, automatic funnels, and CRM functions certainly make GetResponse a good candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels aspects in one platform
Strong A/B split testing
Great email marketing automation features
Webinar hosting and CRM performance are not offered by many landing page builders, making GetResponse exceptionally unique in this area
Drag and drop editor need improvement
CRM functionality is still in its baby stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, especially their cheapest plan, are cheap for any online marketer.
ConvertKit Builderall Vs Instapage
Similar to GetResponse, ConvertKit is a landing page builder that also offers email marketing features. ConvertKit provides a strong visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to select from.
So what makes ConvertKit stand out? Their ease of use and flexible email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit can also be prioritizing email advertising over page construction.
Features of ConvertKit:
- Visual automation contractor is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion rates, and top referrers
ConvertKit vs. Instapage Builderall Vs Instapage
What I will commend ConvertKit for compared to Instapage is their interface. It is very streamlined and extremely easy to use compared to most landing page builders.
However, ConvertKit is a more advanced type of email marketing software than it is a landing page builder. It’s perfect for vloggers, content creators, and bloggers or even course creation because of price and versatility purposes.
So yes, do consider ConvertKit for a page builder but like GetResponse, email automation is it’s greatest benefit.
Very easy to use; no technical lags or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based instead of list-based making your organization more flexible
Great customer care
You do not get charged an extra fee if you have duplicate subscribers
Visual automation builder is ahead of what others are offering
Software is constantly updating and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing offer where it’s not only cheap but they also offer a free account plan with just as much landing page templates and infinite CTA’s as the paid one.
You’d be surprised with Kartra. Like Unbounce, additionally, it provides similar features to Instapage except it’s an all-in-one platform that can do email marketing, funnel building, HelpDesk, affiliate management, video hosting, shopping cart and a lot more.
We already know Instapage is quite price-y; however, with Kartra at the same price offer you get double the amount of marketing and sales efforts you can do under one stage.
Aside from just building landing pages, you can also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting alternatives that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different phases; client support
- Host your own membership site to market all kinds of digital products
- Calendar feature lets you manage appointments with clients and customers easily
- Email automation features, along with easy funnel construction creation
Karta vs. Instapage
Karta is an all-in-one platform which could serve several needs of an online business especially for those seeking to expand their marketing efforts, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and educational videos
Helpdesk and tracking system are great
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better through integrations
Suited mostly for electronic products
Plans are costly for casual bloggers and smaller businesses
Not all third party services are easy to integrate
Conclusion Builderall Vs Instapage
With 7 Instapage alternatives that counter cost, features, and the overall magnitude of marketing & sales efforts that a single platform can do, you are bound to find the right platform that serves your needs best.
Be clear with what you’re looking for, what your online business needs to grow, and what you are selling. When you have a clear identity of your business and what your customers are going to want to buy from you, building a landing page should only serve as the connection between your client and the sale.
Just remember interface design goes a long way in keeping your customers engaged and entertained while browsing your site. The more streamlined and clean the site is, the higher your odds of getting that sale.