If you’ve come across landing page builders, you might have heard about Instapage. The powerhouse platform provides users a compact, creative design experience.
Unfortunately, Instapage isn’t for everybody. Maybe the price is too high. Perhaps you don’t enjoy using Instapage. Or maybe you simply want another option for comparison. Whatever the situation, there are many Instapage alternatives with lower price offers and intensive features.
What’s a Landing Page? Activecampaign Vs Instapage
To be clear, a landing page is not a sales funnel builder. A great deal of people still seem to think they are the same. While both carry similar functions, there is a substantial difference between the two.
Although, they both carry a similar goal: generate leads.
Like a real funnel, a funnel builder directs your client to pass through a set of stages until he/she makes the last sale.
A landing page on the other hand, looks like this:
A landing page is an illustration of product-focused advertising where they focus entirely on welcoming traffic via an advertising link or social media campaign.
A landing page typically includes:
- 1 Call to Action (CTA)
- One webpage
- Used to get information from a customer or client e.g. contact information, or marketing info to use for future references
- Used to promote a sale or
- Is the final page a customer should experience; no upsells or additional promotions
When Should I Use a Landing Page?
When you must sell one product or service like a webinar, software app, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to offer a clear message for your clients.
A funnel builder is much more complex and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different purpose
- Can collect customer info or contact details
- Can encourage upsells or complementary products
- Directs or funnels a customer through distinct sale opportunities
A funnel builder can have a landing page also, but uses different webpages to keep the customer interested, engaged, and hopefully purchase whatever the site offers.
When Can I Use a Funnel Builder? Activecampaign Vs Instapage
If you’ve got various complementary products you want to sell alongside your main offer together with any upsells.
Take a physical fitness site as an example. Your primary offer might be gym gear. Complementary products or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..
Now that we know what a landing page is and how it differs from a funnel builder, let’s head on over to a short overview of what Instapage is and how it works.
Instapage: A Short Overview
Instapage is a powerful landing page builder that is easy to use even for beginners, and is accompanied by an extensive list of features and tools you can use to promote your business online.
What does Instapage offer:
Collaborative features perfect for larger online businesses or agencies
A ton of landing page builder features for design functions, together with analytics and tools to improve user experience and conversion rates, including A/B testing, which has many benefits.
A number of third party integrations to streamline your website
What Instapage lacks: Activecampaign Vs Instapage
Instapage lacks a price-friendly offer and is somewhat expensive for the casual blogger
Instapage is a stand-alone landing page builder; it’s not an all-in-one solution if you’re looking to promote or sell different products and services
Instapage Alternatives Activecampaign Vs Instapage
In this section, we will discuss 7 Instapage alternatives, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some would say Unbounce is the perfect Instapage choice, and for good reason. It is worth noting Unbounce is one of the first landing page builders launched, giving the platform several years of experience and user feedback to improve their interface and features.
Unbounce has similar attributes to Instapage and conveys the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement feature is what allowed Unbounce users to scale enormous Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although not as many as Instapage
- Third-party integrations such as MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up creation
Unbounce vs. Instapage
Against Instapage, Unbounce is far more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage provides but do not want to pay a steep price to create beautiful landing pages, Unbounce is the best choice for the individual user.
Countless landing page templates
Good analytics tools
Dynamic text replacement attribute perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s mobile formatting is streamlined automatically with minimal editing needed
Can’t go live on more than 1 leadpage at a time
Unbounce’s pricing begins at $79/month as shown in their pricing strategies:
Activecampaign Vs Instapage
If you find Unbounce to still be an expensive deal, there is LeadPages.
What stands out with LeadPages is its inexpensive deal with access to unlimited traffic and leads even on its cheapest plan.
Yes, it is a reliable page builder with a ton of landing page templates to use; however, it’s not as good as Unbounce or Instapage. That is not to say the standard of LeadPages is bad, but it is just fair.
Another feature that stands out is having two landing page editors. One for novices and another for advanced users specifically, design junkies.
LeadPages gets the job done and while that is mostly what everybody else is looking for, there’s nothing more to expect from LeadPages except that.
Features of LeadPages:
- Two landing page editors – customization for the two changes as well, where the advanced version offers full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily produce ads on your FB landing page
- Pop-up box feature captures users’ focus more and generates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a solid landing page builder for any online company that’s searching for casual page building features, minus any in-depth range of features or tools.
Pop-up window modals feature is unique and can help create more leads; you can place pop-up boxes anywhere in your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall layout is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x reduced:
Thrive Themes Activecampaign Vs Instapage
As if building landing pages could not get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the many tools and add-ons you can include in your website to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be set up to boost your engagement activity with your visitors. Ultimately, it’s a great complementary design tool that can help you create successful landing pages at 5x less the price tag.
Features of Thrive Themes:
- Automation software collects testimonial data and displays them on your site
- Email opt-in plugin feature helps you reach your conversion goals; display pop-ups containing videos, images, CTA’s, email opt-in types, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you produce more effective content titles
- Quiz builder feature where you can create customized quizzes and enhance engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come near the power of page construction Instapage provides, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an exceptional option.
One reason is Thrive Themes does not provide hosting; nonetheless, with WordPress you can expand the editing and design features WordPress lacks. Second, this is ideal if you really want to stick to a tight budget and need an extra set of tools that will help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide great value for money
Themes + plugins combined are invaluable elements worth the cost
Proven lead capture and conversion goals
You need to host your own website
Lacks in-depth feature range
Can not be used as a standalone landing page builder
You can’t go wrong with an offer like this:
ClickFunnels is not anywhere near the same budget range, but makes one hell of an alternative. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages using ClickFunnels, you are also going to be wasting a great deal of what you’re paying for.
That’s because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you thought Instapage was expensive, ClickFunnels asks for more but also gives you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is among the best and easiest to use for web page development Hundreds of Page Elements to use, add, and enhance site design and experience
- Converting web pages into device friendly formats
- Actionetics feature enables you to keep track of visitor stats such as engagement activity and website insights
- Share your funnel easily with friends, coworkers, and customers
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. But, Instapage provides quicker landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is a complete platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep cost, it provides a nice deal considering all the features, tools, and marketing efforts you can do in one platform.
A good deal of pre-designed templates to choose from
Saves a lot of time and effort to create multiple web pages
User friendly and easy to use
Intuitive design and interface
Wonderful affiliate program
Customer care is not as great, and chat support is limited
Cheapest plan limits web page creation and visitors
Even with a wide array of features and benefits provided, the price is still quite steep
It’s true you get loads of features with ClickFunnels for a hefty deal, but if you’re an online marketer with a lot of merchandise, services, and target more than 1 niche for your company, ClickFunnels is a great alternative.
GetResponse isn’t just a landing page builder. It’s also an email marketing software that offers automation and autoresponder features that’s great for building your email list.
You also have access to statistics for your email campaigns, and recent developments have made GetResponse more powerful than it was. Together with landing pages and email marketing, you may also automate sales funnels, do webinar hosting, and a little bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive designs for email newsletters, that automatically adjusts and optimizes the layout when the user is reading it in a mobile device
- Wide options of fonts to use for greater design creation
- CRM performance where you can add users to a pipeline according to their activity
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing efforts you can do besides just page construction. Although GetResponse ranks lower in page construction compared to Instapage, the email advertising features, automatic funnels, and CRM functions definitely make GetResponse a perfect candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels aspects in 1 platform
Strong A/B split testing
Great email marketing automation features
Webinar hosting and CRM performance aren’t offered by many landing page builders, making GetResponse highly unique in this area
Drag and drop editor need improvement
CRM performance is still in its baby stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, particularly their cheapest plan, are cheap for any online marketer.
ConvertKit Activecampaign Vs Instapage
Similar to GetResponse, ConvertKit is a landing page builder that also provides email marketing features. ConvertKit provides a strong visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to select from.
So what makes ConvertKit stand out? Their ease of use and flexible email marketing solution. Yes, landing page building is also not too bad, but using ConvertKit is also prioritizing email marketing over page construction.
Features of ConvertKit:
- Visual automation builder is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion prices, and top referrers
ConvertKit vs. Instapage Activecampaign Vs Instapage
What I will commend ConvertKit for compared to Instapage is their interface. It is very streamlined and extremely simple to use compared to most landing page builders.
However, ConvertKit is a more advanced type of email marketing software than it is a landing page builder. It’s fantastic for vloggers, content creators, and bloggers or even course creation due to price and versatility purposes.
So yes, do consider ConvertKit for a page builder but just like GetResponse, email automation is it’s biggest advantage.
Very easy to use; no technical loopholes or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based rather than list-based making your organization more flexible
Great customer support
You do not get charged an extra fee if you have duplicate subscribers
Visual automation contractor is ahead of what others are offering
Software is constantly upgrading and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing deal in which it isn’t just cheap but they also offer a free account plan with just as much landing page templates and infinite CTA’s as the paid one.
You would be surprised with Kartra. Like Unbounce, it also offers similar features to Instapage except it’s an all around platform that can do email advertising, funnel construction, HelpDesk, affiliate management, video hosting, shopping cart and a lot more.
We already know Instapage is quite price-y; however, with Kartra at nearly the same price offer you get double the amount of marketing and sales efforts you can do under one stage.
Aside from just building landing pages, you may also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting alternatives that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different levels; client support
- Host your own membership site to sell all kinds of digital products
- Calendar feature enables you to manage appointments with clients and customers easily
- Email automation features, along with easy funnel building creation
Karta vs. Instapage
Karta is an all around platform which can serve several needs of an internet business especially for those seeking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and educational videos
Helpdesk and tracking system are great
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better via integrations
Suited mostly for digital products
Plans are expensive for casual bloggers and smaller businesses
Not all third party solutions are simple to integrate
Conclusion Activecampaign Vs Instapage
With 7 Instapage options that counter cost, features, and the overall extent of marketing & sales efforts that a single platform can do, you’re bound to find the right platform which serves your needs best.
Be clear with everything you’re looking for, what your internet business needs to grow, and what you’re selling. When you have a clear identity of your organization and what your customers will want to purchase from you, building a landing page should just function as the connection between your customer and the sale.
Just remember interface design goes a long way in keeping your clients engaged and entertained while navigating your site. The more compact and clean the website is, the greater your odds of completing that sale.