Activecampaign Vs Instapage

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If you’ve come across landing page builders, you might have heard about Instapage. The powerhouse platform provides users a compact, creative design experience.

Unfortunately, Instapage isn’t for everybody. Maybe the price is too high. Perhaps you don’t enjoy using Instapage. Or maybe you simply want another option for comparison. Whatever the situation, there are many Instapage alternatives with lower price offers and intensive features.

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What’s a Landing Page? Activecampaign Vs Instapage

To be clear, a landing page is not a sales funnel builder. A great deal of people still seem to think they are the same. While both carry similar functions, there is a substantial difference between the two.

Although, they both carry a similar goal: generate leads.

Like a real funnel, a funnel builder directs your client to pass through a set of stages until he/she makes the last sale.

A landing page on the other hand, looks like this:

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A landing page is an illustration of product-focused advertising where they focus entirely on welcoming traffic via an advertising link or social media campaign.

A landing page typically includes:

  • 1 Call to Action (CTA)
  • One webpage
  • Used to get information from a customer or client e.g. contact information, or marketing info to use for future references
  • Used to promote a sale or
  • Is the final page a customer should experience; no upsells or additional promotions

When Should I Use a Landing Page?

When you must sell one product or service like a webinar, software app, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to offer a clear message for your clients.

A funnel builder is much more complex and serves various needs, such as:

  • Multiple webpages
  • Multiple CTA’s that each serve a different purpose
  • Can collect customer info or contact details
  • Can encourage upsells or complementary products
  • Directs or funnels a customer through distinct sale opportunities

A funnel builder can have a landing page also, but uses different webpages to keep the customer interested, engaged, and hopefully purchase whatever the site offers.

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When Can I Use a Funnel Builder? Activecampaign Vs Instapage

If you’ve got various complementary products you want to sell alongside your main offer together with any upsells.

Take a physical fitness site as an example. Your primary offer might be gym gear. Complementary products or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..

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Now that we know what a landing page is and how it differs from a funnel builder, let’s head on over to a short overview of what Instapage is and how it works.

Instapage: A Short Overview

Instapage is a powerful landing page builder that is easy to use even for beginners, and is accompanied by an extensive list of features and tools you can use to promote your business online.

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What does Instapage offer:

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Collaborative features perfect for larger online businesses or agencies

A ton of landing page builder features for design functions, together with analytics and tools to improve user experience and conversion rates, including A/B testing, which has many benefits.

A number of third party integrations to streamline your website

What Instapage lacks: Activecampaign Vs Instapage

Instapage lacks a price-friendly offer and is somewhat expensive for the casual blogger

Instapage is a stand-alone landing page builder; it’s not an all-in-one solution if you’re looking to promote or sell different products and services

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Instapage Alternatives Activecampaign Vs Instapage

In this section, we will discuss 7 Instapage alternatives, all with their own standout features and tools to match your preferences.

  • Unbounce
  • GetResponse
  • LeadPages
  • ConvertKit
  • Thrive Themes
  • Kartra
  • ClickFunnels

Unbounce

Some would say Unbounce is the perfect Instapage choice, and for good reason. It is worth noting Unbounce is one of the first landing page builders launched, giving the platform several years of experience and user feedback to improve their interface and features.

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Unbounce has similar attributes to Instapage and conveys the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement feature is what allowed Unbounce users to scale enormous Google Ad Accounts easily.

Other Features of Unbounce include:

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  • Pre-made templates although not as many as Instapage
  • Third-party integrations such as MailChimp, AWeber, WordPress, Google Analytics
  • A/B Testing
  • Sticky bars and pop-up creation

Unbounce vs. Instapage

Against Instapage, Unbounce is far more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage provides but do not want to pay a steep price to create beautiful landing pages, Unbounce is the best choice for the individual user.

Pros:

Countless landing page templates

Good analytics tools

Reasonable pricing

Wonderful flexibility

Dynamic text replacement attribute perfect for PPC campaigns

Cons:

Mobile editor version is harder to optimize from the desktop version; Instapage’s mobile formatting is streamlined automatically with minimal editing needed

Can’t go live on more than 1 leadpage at a time

Pricing:

Unbounce’s pricing begins at $79/month as shown in their pricing strategies:

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Activecampaign Vs Instapage

LeadPages

If you find Unbounce to still be an expensive deal, there is LeadPages.

What stands out with LeadPages is its inexpensive deal with access to unlimited traffic and leads even on its cheapest plan.

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Yes, it is a reliable page builder with a ton of landing page templates to use; however, it’s not as good as Unbounce or Instapage. That is not to say the standard of LeadPages is bad, but it is just fair.

Another feature that stands out is having two landing page editors. One for novices and another for advanced users specifically, design junkies.

LeadPages gets the job done and while that is mostly what everybody else is looking for, there’s nothing more to expect from LeadPages except that.

Features of LeadPages:

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  • Two landing page editors – customization for the two changes as well, where the advanced version offers full range customization features
  • Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
  • Easily produce ads on your FB landing page
  • Pop-up box feature captures users’ focus more and generates more leads
  • A/B Testing

LeadPages vs. Instapage

For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is the solution.

LeadPages is a solid landing page builder for any online company that’s searching for casual page building features, minus any in-depth range of features or tools.

Pros:

Pop-up window modals feature is unique and can help create more leads; you can place pop-up boxes anywhere in your landing page

Unlimited traffic and leads

Widgets are intuitive to use

Inexpensive

Cons:

Limited customization features

Editor is much harder to work with compared to Unbounce & Instapage

Overall layout is not as great

Pricing:

As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x reduced:

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> > Try Instapage Now for Free < <

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Thrive Themes Activecampaign Vs Instapage

As if building landing pages could not get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the many tools and add-ons you can include in your website to improve user experience and the interface.

Thrive Themes offers 7 plugins that can be set up to boost your engagement activity with your visitors. Ultimately, it’s a great complementary design tool that can help you create successful landing pages at 5x less the price tag.

Features of Thrive Themes:

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  • Automation software collects testimonial data and displays them on your site
  • Email opt-in plugin feature helps you reach your conversion goals; display pop-ups containing videos, images, CTA’s, email opt-in types, etc..
  • Drag and drop builder plugin to easily edit and design your landing pages
  • Headline optimizer to help you produce more effective content titles
  • Quiz builder feature where you can create customized quizzes and enhance engagement

Thrive Themes vs. Instapage

Thrive Themes doesn’t come near the power of page construction Instapage provides, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an exceptional option.

One reason is Thrive Themes does not provide hosting; nonetheless, with WordPress you can expand the editing and design features WordPress lacks. Second, this is ideal if you really want to stick to a tight budget and need an extra set of tools that will help you build an optimized landing page.

Pros:

5x cheaper than a majority of landing pages

A/B testing tools provide great value for money

Themes + plugins combined are invaluable elements worth the cost

Proven lead capture and conversion goals

Cons:

You need to host your own website

Lacks in-depth feature range

Can not be used as a standalone landing page builder

Pricing:

You can’t go wrong with an offer like this:

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ClickFunnels

ClickFunnels is not anywhere near the same budget range, but makes one hell of an alternative. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages using ClickFunnels, you are also going to be wasting a great deal of what you’re paying for.

That’s because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you thought Instapage was expensive, ClickFunnels asks for more but also gives you twice as much back.

Features of ClickFunnels:

  • Drag & Drop Editor is among the best and easiest to use for web page development Hundreds of Page Elements to use, add, and enhance site design and experience
  • Converting web pages into device friendly formats
  • Actionetics feature enables you to keep track of visitor stats such as engagement activity and website insights
  • Share your funnel easily with friends, coworkers, and customers
  • Shopping Cart Integration along with a ton of third party integrations

ClickFunnels vs. Instapage

While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. But, Instapage provides quicker landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is a complete platform, while Instapage is product-focused on building landing pages.

Even with ClickFunnels at a steep cost, it provides a nice deal considering all the features, tools, and marketing efforts you can do in one platform.

Pros:

A good deal of pre-designed templates to choose from

Saves a lot of time and effort to create multiple web pages

User friendly and easy to use

Intuitive design and interface

Wonderful affiliate program

Cons:

Customer care is not as great, and chat support is limited

Cheapest plan limits web page creation and visitors

Even with a wide array of features and benefits provided, the price is still quite steep

Pricing:

It’s true you get loads of features with ClickFunnels for a hefty deal, but if you’re an online marketer with a lot of merchandise, services, and target more than 1 niche for your company, ClickFunnels is a great alternative.

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> > Try Instapage Now for Free < <

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GetResponse

GetResponse isn’t just a landing page builder. It’s also an email marketing software that offers automation and autoresponder features that’s great for building your email list.

You also have access to statistics for your email campaigns, and recent developments have made GetResponse more powerful than it was. Together with landing pages and email marketing, you may also automate sales funnels, do webinar hosting, and a little bit of Customer Relationship Management (CRM) functionality.

Features of GetResponse

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  • Variety of pre-designed email templates to create effective email marketing campaigns
  • Marketing Automation feature allows you to create automation workflows with a drag & drop builder
  • Responsive designs for email newsletters, that automatically adjusts and optimizes the layout when the user is reading it in a mobile device
  • Wide options of fonts to use for greater design creation
  • CRM performance where you can add users to a pipeline according to their activity

GetResponse vs. InstaPage

GetResponse is a host of various sales and marketing efforts you can do besides just page construction. Although GetResponse ranks lower in page construction compared to Instapage, the email advertising features, automatic funnels, and CRM functions definitely make GetResponse a perfect candidate for business owners looking to expand and grow their email marketing campaigns.

Pros:

Various marketing automation features

Price plans are price-friendly

Great for those looking to manage e-commerce and sales funnels aspects in 1 platform

Strong A/B split testing

Great email marketing automation features

Webinar hosting and CRM performance aren’t offered by many landing page builders, making GetResponse highly unique in this area

Cons:

Drag and drop editor need improvement

CRM performance is still in its baby stages

Email creation is buggy

Cyber security is a little weak at this point

Pricing:

GetResponse’s price plans, particularly their cheapest plan, are cheap for any online marketer.

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ConvertKit Activecampaign Vs Instapage

Similar to GetResponse, ConvertKit is a landing page builder that also provides email marketing features. ConvertKit provides a strong visual automation builder, which adds a fluid experience when building workflows.

The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to select from.

So what makes ConvertKit stand out? Their ease of use and flexible email marketing solution. Yes, landing page building is also not too bad, but using ConvertKit is also prioritizing email marketing over page construction.

Features of ConvertKit:

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  • Visual automation builder is definitely worth mentioning for contributing to the interface’s fluid process flow
  • WordPress Integration
  • Three types of email templates
  • A/B Split Testing
  • Tracks subscriber growth, open rates, conversions & conversion prices, and top referrers

ConvertKit vs. Instapage Activecampaign Vs Instapage

What I will commend ConvertKit for compared to Instapage is their interface. It is very streamlined and extremely simple to use compared to most landing page builders.

However, ConvertKit is a more advanced type of email marketing software than it is a landing page builder. It’s fantastic for vloggers, content creators, and bloggers or even course creation due to price and versatility purposes.

So yes, do consider ConvertKit for a page builder but just like GetResponse, email automation is it’s biggest advantage.

Pros:

Very easy to use; no technical loopholes or glitches

You can try a free account with a few features included

Segmenting subscribers is tag-based rather than list-based making your organization more flexible

Great customer support

You do not get charged an extra fee if you have duplicate subscribers

Visual automation contractor is ahead of what others are offering

Software is constantly upgrading and evolving per month

Cons:

Limited templates

Lacks customization features for designing and email tagging

A/B testing is not as great

Pricing:

ConvertKit is generous with their pricing deal in which it isn’t just cheap but they also offer a free account plan with just as much landing page templates and infinite CTA’s as the paid one.

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> > Try Instapage Now For Free < <

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Kartra

You would be surprised with Kartra. Like Unbounce, it also offers similar features to Instapage except it’s an all around platform that can do email advertising, funnel construction, HelpDesk, affiliate management, video hosting, shopping cart and a lot more.

We already know Instapage is quite price-y; however, with Kartra at nearly the same price offer you get double the amount of marketing and sales efforts you can do under one stage.

Aside from just building landing pages, you may also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..

Features of Kartra:

  • Video hosting alternatives that don’t require you to use YouTube to look for video campaigns
  • Built-in ticket management system that helps your clients/customers at different levels; client support
  • Host your own membership site to sell all kinds of digital products
  • Calendar feature enables you to manage appointments with clients and customers easily
  • Email automation features, along with easy funnel building creation

Karta vs. Instapage

Karta is an all around platform which can serve several needs of an internet business especially for those seeking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.

Pros:

Easy for beginners

All-in-one platform

Membership sites are impressive

Many tutorial and educational videos

Helpdesk and tracking system are great

Built-in affiliate management system and auto-responder

Campaigns are ready-made

Cons:

Webinar features are a little weak; better via integrations

Suited mostly for digital products

Plans are expensive for casual bloggers and smaller businesses

Not all third party solutions are simple to integrate

Pricing:

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Conclusion Activecampaign Vs Instapage

With 7 Instapage options that counter cost, features, and the overall extent of marketing & sales efforts that a single platform can do, you’re bound to find the right platform which serves your needs best.

Be clear with everything you’re looking for, what your internet business needs to grow, and what you’re selling. When you have a clear identity of your organization and what your customers will want to purchase from you, building a landing page should just function as the connection between your customer and the sale.

Just remember interface design goes a long way in keeping your clients engaged and entertained while navigating your site. The more compact and clean the website is, the greater your odds of completing that sale.

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