Building optimized and beautiful landing pages is a tough feat. That is, without a successful landing page-builder. You want better conversion rates for your own sales, right?
Landing page builders today are extremely easy to use. You would not even need basic coding skills to make an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a go.
Instapage provides a broad range of optimization and analytics features. Like every business site owner, landing pages are crucial to converting sales and generating leads. That means the characteristics that enable you to understand your market most and improve your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I will share with you what makes Instapage a fantastic page builder and possibly, you’ll be convinced to use Instapage for yourself.
Pros and Cons Accept Payments In Instapage
- Over 200 landing page templates to use
- Conversion Objectives and analytics are built-in features
- Perfect for working with team members or groups
- Solid A/B testing and simple to use
- Chat support is extremely helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and team members who can also edit on the landing page at the same time
- Fantastic for beginners
- Publishing options make landing page building all the simpler
- Hosting is cared for
- Analytics and tools help track user experience on your site and improve it over time
- Easily incorporate various third party services such as Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous advantages for both beginner and advanced users alike.
Yes, they are expensive but Instapage costs high for a lot of reasons. It’s a high-powered landing page builder that’s truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress rather than Instapage, that’s what this next section covers.
Instapage vs. WordPress Accept Payments In Instapage
You may be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you are right. The webpage builder WordPress offers is indeed powerful and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your website and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features that are extremely useful when collaborating as a team or in an agency and you’ll be able to handle multiple landing pages from only one account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.
This is the section you’ve been waiting for. This is where we take an in-depth look of the gears behind Instapage, what their features are, and what they can do for your business.
Instapage provides a broad range of templates to select from which are highly converting and amazing in both design and layout. This is just one of the reasons that result in the simple page construction process using Instapage. The designs itself are elegant, crisp, and make a minimalist vibe that presents a clear definition and outline of what you are selling along with the headlines, CTA, and various elements you add into the page.
Instablocks Accept Payments In Instapage
The main benefit of using Instablocks is having the ability to re-use landing pages you have created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either choose from the Instablock templates or create your own and save it as your own to use later on. In addition, you can save the landing page you built as a global block to upgrade multiple landing pages you plan to create in the future also. What I love about the Instablocks feature apart from its personalization aspect is how effectively it is possible to create a landing page under a brief amount of time also.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every website that also offers a mobile version has to be in sync and well-coordinated. If users found out that your site and the mobile version don’t match or at least do not carry the identical content or information, they may have second thoughts. More importantly, users spend more time on their mobile devices than they do on their computers. It’s for that reason alone that having a mobile-responsive version and a user-friendly interface are highly essential factors to consider.
Fortunately, using the AMP page attribute on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites such as WordPress. Rather than generating an AMP page from scratch, you can even use pre-existing landing pages you assembled and convert them easily into AMP pages by saving them into your Instablocks folder and then opening the file once you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike many page builders, there are constraints in their drag and drop builder functions and a few are already pre-set to adjust to a particular layout, block construction, and template design.
You’ll also have access to an image management system and a host of design add-ons to use. Using the toolbar and selecting from the widgets menu is also very easy. Widgets include adding a picture, video, desktop design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and group the design according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all the page elements grouped together and locked, whether it is in a desktop or mobile design.
Integrated Collaborative Feature Accept Payments In Instapage
The collaborative feature is just one of the many attributes Instapage offers that stands out among several landing page builders. You can comment in real time. It’s as simple as clicking on a particular design element and leaving comments for members.
You can notify members when they are mentioned in a comment via email or reply in real time. You can even set the visibility of threaded discussions on different visibility levels either to the team or to everyone.
Inviting guests to view the landing page is also simple, through copying the inner link of your page builder to invite clients. Lastly, you can create password-protected landing pages when inviting customers to view your landing page for improved security.
To access the comment thread, you may readily locate it in the left part of your display with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by handling all pages and sub-accounts together with your domains and integrations. In every sub-account you can manage the publishing of domains and pages on your preferred Content Management System.
The branded email notification feature allows you to send branded email messages to clients and stakeholders, regarding any upgrades or direct acquisitions with your own unique design and layout to improve professionalism and foster stronger relationships.
Lastly, the audit log feature lets you monitor user activity, changes, and any history by filtering the sub-account you specifically want to track along with any particular dates that you wish to go over.
Publishing is made easy in Instapage where you can publish in your own custom domains or through built-in site extensions of the site such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account access without any login credentials via a CMS token. This makes publishing flexible and versatile when it comes to managing tons of published pages.
Heat Maps and A/B Testing
The heat map feature allows you to track user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is one of the best tools to use to create a more successful landing page.
A/B testing aids you to ensure you’re making the best page possible by comparing different versions of the page to one another. If you’re looking to produce the highest converting landing page for your customers, using A/B testing can help you test different strategies and approaches to ensure you’re giving users the best experience you can. This will take some time however, because you’ll have to study the performance and analytics per variant on the analytics dashboard. Each version will be dependent on the parameters that you set which you can certainly do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Apart from these features you can also: Accept Payments In Instapage
- Define conversion goals from the Builder menu and view them on your analytics dashboard
- You can look at all your prospects from the analytics dashboard
- View your page’s conversion rate
- You can adjust the visitors split for different versions you put on your A/B test
- Integrate with digital advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion numbers
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Accept Payments In Instapage
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing Accept Payments In Instapage
Just how much does Instapage cost? It’s a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but comes with sufficient tools you need for your company.
Landing page experiences, unique traffic, team members and workspaces have some restrictions in the business plan and even in the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with only a few landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you’re a moderate to large sized agency with marketing teams, advertising teams, and run a lot of different ads, promotions, events to deal with numerous clients, then yes Instapage is definitely worth the shot.
It’s important to recall that Instapage’s structure and overall features are designed more for a team or group, instead of a solo blogger. With that said, Instapage may not come off as cheap but the price you pay for the value you get does not leave you short-changed either.
Conclusion Accept Payments In Instapage
Instapage is one of the most effective landing page builders to date. It’s definitely a standout machine out of many landing page builders. Although the features may seem overwhelming at first, Instapage suits perfectly for beginners thanks to how simple and streamlined their interface, is from their Builder features down to their innovative performance features such as adding html or CSS code.
If you do not need a landing page builder as powerful as Instapage, there are always cheaper alternatives you may choose, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you decide to try Instapage, you won’t be disappointed.