Building optimized and beautiful landing pages is a challenging feat. That is, without a successful landing page-builder. You need better conversion rates for your own sales, right?
Landing page builders today are extremely easy to use. You would not even need basic coding skills to make an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a go.
Instapage provides a broad selection of optimization and analytics features. Like every business site operator, landing pages are crucial to converting sales and generating leads. That means the characteristics that enable you to understand your market most and improve your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and possibly, you are going to be convinced to use Instapage for yourself.
Pros and Cons Instapage Https Custom Domain
Pros
- Over 200 landing page templates to use
- Conversion Objectives and analytics are built-in features
- Fantastic for collaborating with team members or groups
- Solid A/B testing and simple to use
- Chat support is very helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
Cons
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
- Pricey
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Benefits of Using Instapage
- Collaborate with multiple users and staff members that can also edit on the landing page at the same time
- Perfect for beginners
- Publishing options make landing page building all the simpler
- Hosting is cared for
- Analytics and tools help track user experience on your site and enhance it over time
- Easily incorporate various third party services such as Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous benefits for both novice and advanced users alike.
Yes, they are expensive but Instapage prices high for a lot of reasons. It’s an impressive landing page builder that is truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress instead of Instapage, that’s what the next section covers.
Instapage vs. WordPress Instapage Https Custom Domain
You might be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you’re right. The webpage builder WordPress offers is really powerful and also reliable. But here are three reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your website and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features which are extremely useful when collaborating as a team or in an agency and you can handle multiple landing pages from just 1 account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.
Key Features
This is the section you have all been waiting for. This is where we have an in-depth look of the gears behind Instapage, what their attributes are, and what they can do for your business.
Templates
Instapage provides a broad assortment of templates to choose from that are highly converting and amazing in both design and layout. This is just one reason that contribute to the easy page construction process using Instapage. The designs itself are elegant, crisp, and make a minimalist vibe which presents a clear definition and outline of what you’re selling together with the headlines, CTA, and various elements you add into the page.
Instablocks Instapage Https Custom Domain
The main advantage of using Instablocks is being able to re-use landing pages you have created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either choose from the Instablock templates or create your own and save it as your own to use later on. In addition, you can save the landing page you built as a global block to upgrade multiple landing pages you intend to create in the long run too. What I love about the Instablocks feature apart from its personalization aspect is how effectively you can create a landing page under a short amount of time as well.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every site that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your website and the mobile version don’t match or at least don’t carry the same content or information, they might have second thoughts. More importantly, users spend more time on their mobile devices than they do on their own computers. It is for that reason alone that using a mobile-responsive version and a user friendly interface are highly essential factors to consider.
Fortunately, with the AMP page feature on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites like WordPress. Rather than creating an AMP page from scratch, you may also use pre-existing landing pages you assembled and convert them easily into AMP pages by saving them into your Instablocks folder and then opening the document once you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike most page builders, there are constraints in their drag and drop builder functions and some are pre-set to adjust to a certain design, block construction, and template design.
You will also have access to an image management system and a host of design add-ons to use. Using the toolbar and selecting from the widgets menu is also very straightforward. Widgets include adding a picture, video, background design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and group the design according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all the page elements grouped together and locked, whether it’s in a desktop or mobile layout.
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Integrated Collaborative Feature Instapage Https Custom Domain
The collaborative feature is just one of many attributes Instapage offers that stands out among many landing page builders. It is possible to comment in real time. It’s as easy as clicking on a specific design element and leaving comments for members.
You can notify members when they are mentioned in a comment via email or reply in real time. You can also set the visibility of threaded discussions on different visibility levels either to the team or to everyone.
Inviting guests to view the landing page is also easy, through copying the internal link of your page builder to encourage clients. Finally, you can create password-protected landing pages when inviting customers to view your landing page for better security.
To get the comment thread, you can readily locate it at the left portion of your display with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by managing all pages and sub-accounts along with your domains and integrations. In each sub-account you can manage the publishing of domains and pages on your favorite Content Management System.
The branded email notification feature allows you to send messages that are branded to clients and stakeholders, regarding any updates or lead acquisitions with your own distinctive design and layout to boost professionalism and foster stronger relationships.
Lastly, the audit log feature allows you to track user activity, changes, and any history by filtering the sub-account you especially wish to track together with any particular dates that you want to go over.
Publishing Options
Publishing is made simple in Instapage in which you can publish in your own custom domain names or via built-in site extensions of this website such as WordPress, Drupal, and Facebook.
You can also give team members account or sub-account access without any login credentials through a CMS token. This makes publishing flexible and flexible when it comes to managing tons of published pages.
Heat Maps and A/B Testing
The heat map feature lets you monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is among the best tools to use to produce a more effective landing page.
A/B testing aids you to ensure you’re making the best page possible by comparing different versions of this page to one another. If you’re looking to create the highest converting landing page for your customers, using A/B testing helps you test various strategies and approaches to make sure you’re giving users the best experience you can. This will take some time however, since you’ll have to study the operation and analytics per variant on the analytics dashboard. Each version will depend on the parameters you set which you can easily do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
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Aside from these features you can also: Instapage Https Custom Domain
- Define conversion goals from the Builder menu and view them in your analytics dashboard
- You can look at all your leads from the analytics dashboard
- View your page’s conversion rate
- You can adjust the traffic split for different versions you set on your A/B test
- Integrate with digital advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion rates
Other third-party services you can integrate with Instapage:
Analytics
- Kissmetrics
- Mixpanel
- Heap
Advertising
- LinkedIn Ads
- RollWorks
- BrightRoll
- Twitter Ads
- Microsoft Ads
- AdRoll
- Perfect Audience
- Taboola
- MarinOne
Call Tracking
- CallRail
- DialogTech
- Matelso
- Retreaver
- TrackDrive
CRM
- Infusionsoft
- Zoho
- Salesforce
- ActiveCampaign
E-commerce
- Paypal
- Shopify
- Venmo
- Kenshoo
- Stripe
- Outgrow
Email Marketing Instapage Https Custom Domain
- Mail Chimp
- GetResponse
- Mad Mimi
- Campaign Monitor
- AWeber
- ConvertKit
- Constant Contact
- E-goi
Marketing Automation
- HubSpot
- Infusionsoft
- ConvertKit
- Pardot
- ActiveCampaign
- Autopilot
- Marketo
- Critical Effects
- Capture
Live Chat
- Intercom
- LiveChat
- Olark
- Zendesk
- Cliengo
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing Instapage Https Custom Domain
Just how much does Instapage cost? It’s a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but includes adequate resources you need for your business.
Landing page experiences, unique traffic, team members and workspaces have some limitations in the business plan and even in the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with only a few landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you are a moderate to large sized agency with marketing teams, advertising teams, and run a lot of different ads, promotions, events to deal with various customers, then yes Instapage is certainly worth the shot.
It is important to recall that Instapage’s structure and general features are designed more for a team or group, instead of a solo blogger. With that said, Instapage may not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed .
Conclusion Instapage Https Custom Domain
Instapage is among the most effective landing page builders to date. It is definitely a standout machine among several landing page builders. Although the features may seem overwhelming at first, Instapage suits perfectly for beginners thanks to how easy and streamlined their interface, is from their Builder attributes down to their advanced functionality features like adding html or CSS code.
If you don’t need a landing page builder as powerful as Instapage, there are always cheaper alternatives you can choose, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you decide to attempt Instapage, you won’t be disappointed.